Fashion & Apparel
Fashion & Apparel brand guidelines — colour palettes, typography and design systems for fashion brands, with honest notes on ownership and where each is made.
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Carhartt Brand Guidelines: The Amber Wordmark, Brown & Type
Brand Guidelines · Field Guide Carhartt Brand Guidelines Amber-yellow on brown duck canvas — ‘honest value for an honest dollar’ that became…
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Champion Brand Guidelines: The C Logo, the Script & Type
Brand Guidelines · Field Guide Champion Brand Guidelines A little ‘C’ on the sleeve and a flowing script — collegiate athletic heritage…
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Fila Brand Guidelines: Navy, Red & the Linked Wordmark
Brand Guidelines · Field Guide Fila Brand Guidelines Navy letters with one red stroke — Italian tennis elegance that became ’90s streetwear,…
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Timberland Brand Guidelines: The Tree, the Yellow Boot & Type
Brand Guidelines · Field Guide Timberland Brand Guidelines A tree, a wheat-coloured boot and a rugged slab serif — workwear that walked…
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Crocs Brand Guidelines: The Green, Duke the Croc & Type
Brand Guidelines · Field Guide Crocs Brand Guidelines A cheerful green, a grinning crocodile and a foam clog — the ‘ugly’ shoe…
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Tommy Hilfiger Brand Guidelines: The Flag, Red & Navy
Brand Guidelines · Field Guide Tommy Hilfiger Brand Guidelines A red-white-navy block lifted from a nautical signal flag — preppy Americana you…
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Calvin Klein Brand Guidelines: Minimalism, Black & White
Brand Guidelines · Field Guide Calvin Klein Brand Guidelines Black type, white space, bare skin — a fashion house that turned minimalism…
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Dr. Martens Brand Guidelines: The Yellow Stitch & Black
Brand Guidelines · Field Guide Dr. Martens Brand Guidelines A boot brand whose whole logo is a line of yellow stitching —…
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lululemon Brand Guidelines: The “A” Logo, Red & Type
Brand Guidelines · Field Guide lululemon Brand Guidelines A red mark everyone misreads — it isn’t an omega or a horseshoe, it’s…
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Cartier Brand Guidelines: The Script & the Panther
Brand Guidelines · Field Guide Cartier Brand Guidelines An elegant script, a prowling panther, and a red box that means someone spent…
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YSL Brand Guidelines: The Cassandre Monogram
Brand Guidelines · Field Guide Yves Saint Laurent Brand Guidelines Three letters stacked into a single vertical column — a 1961 monogram…
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Ralph Lauren Brand Guidelines: The Polo Player
Brand Guidelines · Field Guide Ralph Lauren Brand Guidelines A single polo player on horseback — a Bronx kid’s ticket to selling…