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Fangst Brand Guidelines: The New-Nordic Catch

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Brand Guidelines · Field Guide

Fangst Brand Guidelines

The new-Nordic catch.

FIG 1.0 — TIN-AND-SEA DISCS (ABSTRACT HOMAGE)

FIG 1.1 — NORDIC SANS
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Two constants: a Nordic-teal palette and a Nordic-sans register. Abstract homage — not a Fangst product or mark.

Makes
Nordic tinned fish
Since
2018Copenhagen
Made
Nordic catch
Owned
Independent
01

The new-Nordic catch

Fangst is the design-forward Copenhagen brand tinning forgotten Nordic seafood since 2018.

Fangst closes the round as the vein’s Nordic voice — the Copenhagen brand, founded in 2018, whose minimalist tins of Baltic brisling, Icelandic monkfish liver and Nordic-farmed salmon are a design-led counterpoint to Iberian conservas. Fangst makes premium Nordic tinned seafood, ready to serve, and its answer to a round about the specialists is a region and a look: the Nordic catch, in a clean Scandinavian tin. A brand, of the catch.

Its identity is the new-Nordic catch. Fangst’s Nordic seafood, its Copenhagen roots and its minimalist design are the story here. A brand, Nordic. The new-Nordic catch.

(Honest notes, so the story stays precise. Fangst — at fangst.com, not fangst.co, based in Copenhagen, in the Kødbyen meatpacking district — makes modern premium Nordic tinned seafood, ready to serve, featuring so-called forgotten species: brisling sardines from the Baltic, monkfish liver from Iceland, salmon and trout from certified farms, and mussels, with sister lines HØST, for plant spreads, and VILDT, for game pâtés. The word fangst is Danish for catch or haul. It was founded in 2018 in Copenhagen, and its core team includes the chef Mikkel Karstad, but the site does not formally label a single founder, so we credit the team and the chef rather than name a founder. On where it is made — a theme of this vein — its catch is Nordic, from the Baltic, Iceland and certified farms, but the canning and packing location is not disclosed, so we say Copenhagen-based with a Nordic catch and do not claim it is packed in Denmark. On ownership, it presents as a small, independent Copenhagen company, which we say without a registry confirmation. Its sustainability claims, MSC for wild, ASC for farmed, organic for plants, are its own. Its distinctive minimalist Scandinavian tins are central to its appeal, and we describe the design approach, clean and restrained, without asserting numbered or collectible editions or naming a design studio, which we could not verify. Its name, logo and tin design are IP we describe but do not reproduce; there is no official brand hex; these tones are an unofficial interpretation. This is design commentary.)

02

Colour

Fangst lives in a Nordic teal. Click a swatch to copy the hex.

Fangst’s identity is Nordic, modern and minimalist — a Nordic teal, an ink, a mist, a deep teal, and a paper. The palette leans Nordic teal and mist: a cool, restrained register that nods to Scandinavian design and a cold northern sea rather than a loud palette. It signals a design-led Nordic brand. The honest caveat: with no published brand hex, these values are an original, unofficial interpretation, not first-party colours.

The lesson is a Nordic teal signals a modern, minimalist identity. Fangst’s world is a minimalist, made object. For designers, it is a reminder that a Nordic teal and a soft mist can carry a food brand — the tone of a cold sea. Because these tones can fail as small text, keep type dark and let the colour live in the accents, palette and band. The takeaways: own a region; keep the design minimal; be honest where it is packed; and treat any single hex as unofficial.

Copy
Nordic teal
#3E6E78
Copy
Ink
#0A1418
Copy
Mist
#A6C8D0
Copy
Deep teal
#123037
Copy
Paper
#E6EEF0
03

Typography

The register is a Nordic sans — modern, restrained, plain.

Fangst’s identity carries a modern, restrained, plain spirit — a design-led Nordic brand, not a fashion. A Nordic sans captures the mood: clean, cool and confident, the register of a minimalist tin. Set in a Nordic-teal palette, the Nordic sans feels modern and restrained — exactly the personality Fangst carries. It is a minimal identity rather than a logo, mirroring tin and cold sea. (Fangst’s real minimalist tin is a thing we describe but do not reproduce, and the exact typeface is not ours to use.) Because it is not ours to use, the honest description is “a Nordic-sans spirit,” shown here in a stand-in. The type behaves like the brand: modern, restrained and plain.

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A Nordic-sans spirit — modern and restrained. (Specimen set in Mulish, a Nordic-sans STAND-IN; NOT the Fangst logo.)

Nordic sans · the registerNordic teal and mist · the paletteForgotten Nordic species · the signature

04

The specialists’ tins

Fangst stands for the new-Nordic catch.

Fangst closes the round as the vein’s Nordic voice. A Nordic-teal palette, a Nordic sans and a minimalist tin make one thing — the new-Nordic catch — the whole identity: Nordic, modern and minimalist. The forgotten Nordic species are the signature, and the clean Scandinavian design is the meaning. The point is a Copenhagen brand that tins Baltic brisling and Icelandic monkfish liver in a restrained tin, a Nordic counterpoint to Iberian conservas.

Put to work, the identity is a Nordic design story told straight, as design. A maker in this spirit would own a region, keep the design minimal, and be honest where it is packed. A reader in this spirit would keep the facts right: Fangst was founded in 2018 in Copenhagen, with a core team including chef Mikkel Karstad, and no single named founder; it makes Baltic brisling, Icelandic monkfish liver, farmed salmon and trout and mussels, with HØST and VILDT sister lines; its catch is Nordic but its packing location is undisclosed, so we do not say packed in Denmark; it is a small, independent company; and its MSC, ASC and organic claims are its own. Fangst closes the round’s where-made thread as its Nordic case, alongside Bela’s transatlantic one, and its minimalist design contrasts with the Iberian heritage houses. The honest editorial moves are to use fangst.com, to credit the team not a founder, to say Copenhagen-based not packed-in-Denmark, and to avoid unverified design claims. The lesson Fangst teaches is that a region and a look can be a whole identity, and honesty about the packing keeps it credible.

For designers and brand-builders, Fangst closes the specialists’ tins: own a region — and keep the design minimal. The lessons: build a brand on a region like the Nordic seas; feature overlooked ingredients; keep a tin restrained and modern; be honest where packing is undisclosed; and never reproduce a logo. It is also a reminder to stay precise: Fangst is the design-forward Copenhagen brand tinning forgotten Nordic seafood since 2018 — with the palette here an unofficial interpretation. Read that way, Fangst is less a tin than a catch: a Copenhagen brand of the Nordic seas, closing the round on the newest, coolest voice. The lesson for a brand is that a region and a minimal look reinforce each other, and saying Copenhagen-based keeps the story earned. Fangst made the-new-Nordic-catch the identity — proof that a catch can define a brand.

05

Explore & save

Keep Fangst’s identity on hand — save it to a board in the Made Good inspiration library.

Fangst identity set

Pin the Nordic-teal palette and the Nordic-sans register to your own board.

Core Palette
Homage
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Nordic sans
The register
Nordic sans
Gradient

♡ Save to a board

06

Source & notes

Editorial reference. This article reports publicly documented facts about Fangst’s visual identity as design commentary, not promotion; it is not affiliated with, or endorsed by, Fangst. The Fangst name, logo and minimalist tin design are IP of their owner — the graphics here are original abstract homages (colour discs and tin/sea texture swatches); no tin, fish or logo is reproduced, and all specimen text is set in a Google-Font stand-in. Facts reported from the maker’s site (fangst.com — not fangst.co): Fangst makes modern premium Nordic tinned seafood (“ready to serve”) — Baltic brisling/sardines, Icelandic monkfish liver, farmed salmon and trout, mussels (“forgotten” Nordic species) — with sister lines HØST (plant spreads) and VILDT (game pâtés); “fangst” is Danish for “catch/haul”; founded 2018 in Copenhagen (Kødbyen). Honest notes: the core team includes chef Mikkel Karstad, but the site does not formally label a single “founder,” so the team is credited rather than a named founder; the catch is Nordic (Baltic, Iceland, certified farms) but the canning/packing location is not disclosed, so this article says “Copenhagen-based, Nordic catch,” not “packed in Denmark”; it presents as a small, independent company (not registry-confirmed); its MSC/ASC/organic claims are its own; “numbered/collectible editions” and any named design studio could not be verified and are not asserted. No official brand hex is used, so the tones here are an unofficial interpretation.