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J-B Weld Brand Guidelines: The Bonhams’ 1969 Two-Tube Epoxy from Sulphur Springs

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Brand Guidelines · Field Guide

J-B Weld Brand Guidelines

The Bonhams’ 1969 two-tube epoxy from Sulphur Springs.

FIG 1.0 — HARDENER RED, RESIN BLACK AND CURED GREY (ABSTRACT HOMAGE)

FIG 1.1 — CONDENSED GARAGE SANS
Aa

Two constants: a hardener red, resin black and cured grey palette and a condensed garage sans register. Abstract homage — not a J-B Weld product or mark; no tube, card or logo is reproduced.

Founded
Sam and Mary Bonham, Sulphur Springs, Texas1969
Investor buyout
Group led by Chip Hanson2008
Headquarters
Marietta, Georgia; presence in Sulphur Springs
Added
Herculiner, from Old World Industries2021
01

A Texas garage epoxy

Sam and Mary Bonham, Sulphur Springs, 1969.

J-B Weld began in a truck garage in East Texas. The company’s own history says the J-B Weld Company was founded in 1969 by Sam and Mary Bonham in Sulphur Springs, Texas. According to that account, Sam Bonham wanted a “cold weld” product for his truck service garage, something that could take the place of traditional torch welding on some repairs. Working with a chemist from Texas A&M, the company says, he formulated a two-part epoxy that it describes in its own words as “tougher than steel,” and named it J-B Weld.

The early business was local and personal. The company says the Bonhams went from selling the product out of their car to auto parts jobbers across Texas, and from there into stores throughout the United States and abroad. English Wikipedia says the company first sold to automotive shops and jobbers in Texas, and that its products now reach shoppers through automotive chains, home improvement centres, hardware stores and farm stores.

The technology at the heart of the brand is simple to describe. SlashGear, in an article by Alan Bradley published on 3 September 2026, summed up the original pitch: anyone could make a repair bond by mixing the contents of two tubes. The company’s current listings still sell that product as the Original Twin Tubes, and the J-B Weld name serves both the product and the company.

02

Colour

Investors in 2008, employee ownership today.

The founding family’s era ended in 2008. SlashGear reported in September 2026 that ownership changed hands that year, when a group of private investors led by Chip Hanson acquired J-B Weld from its original founders, and that Hanson then oversaw a large expansion of the company’s product line and its distribution. Wikipedia gives the same 2008 purchase by private investors led by Hanson.

The product range grew outward from the twin tubes. Wikipedia, citing company product pages from 2004, says the original line was built around a small group of products: J-B Weld itself, the faster-setting J-B Kwik, the J-B Stik epoxy putty and Waterweld. The encyclopedia describes J-B Kwik as a faster-curing two-part epoxy sold alongside the Original, and notes that its name, too, is styled in capitals, as “J-B KWIK.” It says that since 2008 the company has added products including SteelStik, KwikWood, PlasticWeld and MarineWeld. The company’s current site groups its range into adhesives for metal, wood, plastic and general use, and names epoxy putty sticks, syringe-based epoxies and threadlockers among the formats it now makes. SlashGear described the same widening in 2026, from a business built around one epoxy to a range that takes in putties, adhesives, threadlockers, sealants and automotive repair products. Wikipedia adds a detail of colour: the Original epoxy cures to a dark grey, while the later ClearWeld version dries clear, a difference the company’s product pages set out.

The company has also bought a brand of its own. Work Truck Online reported on 23 April 2021 that the J-B Weld Company had announced its acquisition of the do-it-yourself truck bed liner brand Herculiner from Old World Industries, quoting Chip Hanson, then J-B Weld’s chairman and chief executive, on how the brand fitted the company’s existing do-it-yourself customers. SlashGear also lists Herculiner among J-B Weld’s brands and describes its products as roll-on bed liners, led by a polyurethane coating that contains rubber granules.

The company today describes itself as employee-owned. Its website says it is headquartered in Marietta, Georgia, and keeps an ongoing presence in Sulphur Springs, and SlashGear reported in 2026 that a major manufacturing facility remains in the Texas town where the Bonhams started.

Copy
Hardener red
#A3161A
Copy
Resin black
#1F1F1F
Copy
Cured grey
#8E8F8C
Copy
Garage cream
#EDE8DC
Copy
Paper
#FAFAF8
03

Typography

Design and documentation.

Household glue and air-care brands sit on the same kind of shelf, in hardware aisles and supermarket cleaning sections, and both have to be recognised quickly by someone who is usually in the middle of a job. A glue’s identity is often carried by a small tube, a squeeze bottle or a twin syringe, where a name, a colour band and a few words about what the product sticks have to fit on very little space. An air freshener’s identity is carried by a can, a cone, a plug-in or a jar, and by the names given to its scents.

In air care, a fragrance named after a flower, a fruit or a season gives a label designer a colour and a picture to start from. On a glue pack, the name has to share its space with directions for use and safety wording.

Many of these names have also changed owners more than once. Each guide sets out who started the brand, who owns it now and how its packaging and advertising have been described, and marks plainly what rests only on the company’s own word.

Aa

A condensed garage sans — the register of a blister card on a parts-store peg. (Specimen set in Oswald, a sans-serif STAND-IN; NOT the J-B Weld logo.)

Condensed garage sans · the registerHardener red, resin black and cured grey · the paletteTwo tubes from a 1969 Texas garage · the signature

04

J-B Weld

Two tubes and a hyphenated name.

J-B Weld’s visual identity is built on its packaging logic. Wikipedia describes the classic pack as two separate tubes, a red tube marked “hardener” and a black tube marked “steel,” holding the resin, with equal amounts squeezed from each and mixed. The same entry notes that the name is stylised in capitals as “J-B WELD,” with the hyphen kept between the two initials.

The company frames the brand around self-reliance. Its current website carries the line “Be Your Strongest Self” and says the company’s mission is to give do-it-yourselfers the tools to build confidence and self-reliance, whether for a quick home fix or a larger rebuild. When J-B Weld announced the Herculiner purchase in 2021, Chip Hanson used similar words, describing the bed-liner brand as embodying “self-reliance” and the same do-it-yourself enthusiasm as J-B Weld’s customers.

The brand’s identity therefore rests on things that can each be dated: a garage product made by Sam and Mary Bonham in Sulphur Springs in 1969, an ownership change in 2008 that widened the range, and a 2021 acquisition that put a second brand beside the first. Through all of it, the J-B Weld name chosen in 1969 has remained in use.

For a design guide, J-B Weld shows how a pair of coloured tubes can explain a product before anyone reads the label. Compare it with Loctite, a Connecticut adhesives name from the 1950s, and with Gorilla Glue, another American glue brand built for repairs. For this guide we use hardener red, resin black and cured grey with a condensed sans, an unofficial interpretation; no product or logo is reproduced.

05

Explore & save

Keep J-B Weld’s identity on hand — save it to a board in the Made Good inspiration library.

J-B Weld identity set

Pin the J-B Weld hardener red, resin black and cured grey palette and the condensed garage sans register to your own board.

Core Palette
Homage
Aa
Condensed garage sans
The register
Condensed garage sans
Gradient

♡ Save to a board

06

Source & notes

Sources: J-B Weld Company (About page); SlashGear (Alan Bradley, 3 September 2026); Work Truck Online (23 April 2021); Wikipedia (J-B Weld, citing company product pages). No official brand hex is published, so the tones here are an unofficial interpretation, and no product or mark is reproduced.