Kosterina Brand Guidelines
The single-origin Greek olive oil from Koroni.
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Two constants: a grass-green palette and a Mediterranean-sans register. Abstract homage — not a Kosterina product or mark.
The single-origin Greek olive oil from Koroni
Kosterina is the female-founded Greek olive oil — single-origin from the founder’s family region of Koroni.
Kosterina brings the round a single-origin Greek oil — the female-founded brand whose extra-virgin olive oil is made from Koroneiki olives grown in the founder’s own family region of Koroni, in the southern Peloponnese. Kosterina makes Greek olive oil and a broader Mediterranean pantry, and its answer to a round about the pantry shelf is provenance and family: a single-origin oil from one Greek village, carrying its founder’s name. A brand, single-origin.
Its identity is the single-origin Greek olive oil from Koroni. Kosterina’s Koroneiki olives, its family provenance and its female founder are the story here. A brand, Greek. The single-origin Greek olive oil from Koroni.
(Honest notes, so the story stays precise. Kosterina, at kosterina.com, makes a Greek extra-virgin olive oil, which it markets as early-harvest and high-polyphenol, along with a broader range of vinegars, olives, pantry items and even skincare, so we call it a Greek olive oil and pantry brand, and we treat the polyphenol and Mediterranean-diet language as the brand’s own marketing, not a health fact. Its founder is Katerina Mountanos, known as Katina, and the name Kosterina blends her name with that of her husband Kostas, so we note that the brand name is not a place. It was founded in 2016, is New York-based, female-founded and independent. On where it is made, a star theme of this round, the olives are one hundred per cent Koroneiki, single-origin from Koroni, in Messenia in the southern Peloponnese, the founder’s family region, so we name Koroni and Messenia, not Kosterina, as the place. On its heritage, the Greek family story is the founder’s own, which we frame respectfully. Its name and packaging are IP we describe but do not reproduce; there is no official brand hex; these tones are an unofficial interpretation.)
Colour
Kosterina lives in a grass green. Click a swatch to copy the hex.
Kosterina’s identity is Greek, single-origin and fresh — a grass green, an ink, a pale green, a deep green, and a paper. The palette leans grass green and pale green: a fresh, early-harvest register that nods to green Koroneiki oil and a Mediterranean light rather than a loud palette. It signals a single-origin Greek oil. The honest caveat: with no published brand hex, these values are an original, unofficial interpretation, not first-party colours.
The lesson is a grass green signals a fresh, single-origin identity. Kosterina’s world is a fresh, made object. For designers, it is a reminder that a grass green and a soft pale green can carry a pantry brand — the tone of an early-harvest oil. Because these tones can fail as small text, keep type dark and let the colour live in the accents, palette and band. The takeaways: single-source an origin; carry a family name; report claims neutrally; and treat any single hex as unofficial.
Typography
The register is a Mediterranean sans — fresh, Greek, plain.
Kosterina’s identity carries a fresh, Greek, plain spirit — a single-origin oil, not a fashion. A Mediterranean sans captures the mood: clean, fresh and confident, the register of a modern Greek brand. Set in a grass-green palette, the Mediterranean sans feels fresh and Greek — exactly the personality Kosterina carries. It is an origin rather than a logo, mirroring an olive and a leaf. (Kosterina’s real packaging is a thing we describe but do not reproduce, and the exact typeface is not ours to use.) Because it is not ours to use, the honest description is “a Mediterranean-sans oil,” shown here in a stand-in. The type behaves like the brand: fresh, Greek and plain.
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A Mediterranean-sans oil — fresh and Greek. (Specimen set in Manrope, a Mediterranean-sans STAND-IN; NOT the Kosterina logo.)
The pantry shelf
Kosterina stands for the single-origin Greek olive oil from Koroni.
Kosterina brings the round a single-origin Greek oil. A grass-green palette, a Mediterranean sans and a family origin make one thing — the single-origin Greek olive oil from Koroni — the whole identity: Greek, single-origin and fresh. The Koroneiki olives are the substance, and the family region is the provenance. The point is a female-founded brand whose oil comes from one Greek village, the founder’s own.
Put to work, the identity is a provenance and a family told straight, as design. A maker in this spirit would single-source an origin, carry a family name, and report claims neutrally. A reader in this spirit would keep the facts right: Kosterina, at kosterina.com, makes a Greek extra-virgin olive oil and a wider pantry; its founder is Katerina Mountanos, and the name blends her name with her husband Kostas, so it is not a place; it was founded in 2016, is New York-based and female-founded; and the olives are single-origin Koroneiki from Koroni, in Messenia in the Peloponnese. Kosterina sits in the round’s new-wave thread with Wonder Valley, and it names a genuine origin like the heritage estates. The honest editorial moves are to name Koroni and Messenia not Kosterina as the place, to name the founder, to date it to 2016, and to report the polyphenol claims neutrally. The lesson Kosterina teaches is that a single origin can be a whole identity, and reporting the claims neutrally keeps it credible.
For designers and brand-builders, Kosterina continues the pantry shelf: single-source an origin — and carry a family name. The lessons: make a single-origin oil and name the place; build a brand on a genuine family story; report polyphenol and diet claims as marketing; do not let a coined name pose as a place; and never reproduce packaging. It is also a reminder to stay precise: Kosterina is the female-founded Greek olive oil, single-origin from the founder’s family region of Koroni — with the palette here an unofficial interpretation. Read that way, Kosterina is less a bottle than a village: a single-origin Greek oil. The lesson for a brand is that a single origin and honest claims reinforce each other, and naming Koroni keeps the story earned. Kosterina made the-single-origin-Greek-olive-oil-from-Koroni the identity — proof that an origin can define a brand.
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Kosterina identity set
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