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Larsen Strings Brand Guidelines: The Danish String Maker

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Brand Guidelines · Field Guide

Larsen Strings Brand Guidelines

The Danish string maker.

FIG 1.0 — WOUND STRING (ABSTRACT HOMAGE)

FIG 1.1 — STRING SANS
Aa

Two constants: a string-steel palette and a string-sans register. Abstract homage — not a Larsen string or mark.

Palette
String steel and silver
Since
1990Sønderborg, DK
Made
Made in Denmark
Signature
Cello strings
01

The Danish string maker

Larsen Strings is the Danish string maker started by violinist Laurits Th. Larsen in a Sønderborg garage in 1990, making cello, violin and viola strings in Denmark.

Larsen Strings is the round’s orchestral-string maker, and it began with a single request. From Sønderborg, in Denmark, Larsen makes strings for cello, violin and viola — and the whole company started when someone asked its founder, a violinist, to make a cello A string. Its answer to how a maker becomes a name is a single hard part done well: master the cello A — one of the hardest strings to get right — and build a benchmark string house from a garage. A Danish string maker, born from one string.

Its identity is the Danish string maker. Larsen’s cello strings, its made-in-Denmark manufacture and its garage-to-benchmark story are the work it is known for. A string, made in Denmark. A house that started with a cello A.

(Honest notes, so the story stays precise. Larsen Strings was started in 1990 by Laurits Th. Larsen — a professional violinist, and the person the company is named for — in a family garage in Sønderborg, Denmark. On what it makes, it makes strings for cello, violin and viola only (not double bass), in both synthetic-core and steel-core lines; its heritage and flagship reputation is in cello strings, beginning with the cello A. On where it is made — the crux of this round — Larsen manufactures in Denmark, at Sønderborg, in a modern, environmentally-certified factory, so the made-in-Denmark claim is explicit and strong. On ownership, we are careful: it is a Danish company (Larsen Strings A/S) still based in Sønderborg, with a chief executive named Thomas Petersen and continued family involvement implied by a next-generation Larsen; but we could not confirm it is wholly independent or family-owned, so we say “a Danish, family-connected maker” rather than assert ownership. Its reputation among cellists we present as reported. Its name and marks are IP, described but never reproduced, and there is no official brand hex; these tones are an unofficial interpretation. This is design commentary and does not promote any product.)

02

Colour

Larsen Strings lives in a string-steel palette. Click a swatch to copy the hex.

Larsen’s identity is precise, Danish and modern — a string steel, an ink, a silver, a deep blue, and a paper. The palette leans string steel and silver: the register of a wound steel string and a clean Danish workshop. It signals precision and a modern make. The honest caveat: with no published brand hex, these values are an original, unofficial interpretation, not first-party colours.

The lesson is a string-steel palette signals a precise, made-in-Denmark identity. Larsen’s world is a precise, metal, Danish object. For designers, it is a reminder that a steel blue and a soft silver can carry a maker built on wound strings — the blue-grey of steel and the sheen of a winding. Because these tones can fail as small text, keep type dark and let the colour live in the accents, palette and band. The takeaways: master one hard part; make it at home; build on a benchmark; and treat any single hex as unofficial.

Copy
String steel
#2E5A7A
Copy
Ink
#08121A
Copy
Silver
#A2BED2
Copy
Deep blue
#162C3E
Copy
Paper
#E6EDF2
03

Typography

The register is a string sans — clean, precise, modern.

Larsen’s identity carries a clean, precise, modern spirit — a benchmark string maker, not a fashion label. A string sans captures the mood: even, exact and contemporary, the register of a Danish string workshop. Set in a string-steel palette, the string sans feels clean and precise — exactly the personality Larsen carries. It is a modern craft rather than a marketing wall, mirroring a wound string. (Larsen’s real logo and wordmark are things we describe but do not reproduce, and the exact typeface is not ours to use.) Because it is not ours to use, the honest description is “a string-sans spirit,” shown here in a stand-in. The type behaves like the maker: clean, precise and modern.

Aa

A string-sans spirit — clean and precise. (Specimen set in Work Sans, a string-sans STAND-IN; NOT the Larsen Strings logo or any mark.)

String sans · the registerString steel and silver · the paletteCello strings · the signature

04

How an instrument is made

Larsen Strings stands for the string house born from one string.

Larsen Strings is a lesson in how mastering one hard part can be an identity. A string-steel palette, a string sans and a wound cello string make one thing — the Danish string maker — the whole identity: precise, Danish and modern. The cello-A origin is the differentiator, and the made-in-Denmark manufacture is the meaning. The point is a maker that began when a violinist was asked to make one difficult string, got it right, and grew a benchmark string house out of a garage in Sønderborg.

Put to work, the identity is one part mastered, honestly told, as design. A maker in this spirit would master a single hard component, make it at home, and let the reputation grow from there — a cello A, strings for cello, violin and viola, made in Denmark. A brand learning from it would see that mastering one hard part is a durable identity — that a string house known for the string others struggle with holds a place a generalist cannot — and that being precise, started 1990 by Laurits Th. Larsen, made in Denmark, family-connected, keeps the story honest. Larsen sits beside Aquila as one of the round’s two string makers, but at the opposite end of the material: where Aquila reinvented ancient gut for plucked instruments, Larsen makes modern wound steel and synthetic-core strings for the bowed ones — the two halves of how a string is made today. It also holds a made-at-home pole, a Danish maker that never left Sønderborg. The discipline is in the ownership caveat: not claiming “independent” or “family-owned” outright, but saying “family-connected,” because the public facts support the involvement without confirming the structure. The lesson Larsen teaches is that one mastered part can hold an identity: the cello A gives it substance, and the made-in-Denmark craft keeps it credible. The mastery is the personality, and the cello string is the proof.

For designers and brand-builders, Larsen Strings holds the Denmark pole in how an instrument is made: master one hard part, and make it at home. The lessons: pick the difficult component; get it right; build the reputation outward; be careful about ownership claims; and never reproduce a logo. It is also a reminder to stay precise: Larsen Strings is the Danish string maker started by violinist Laurits Th. Larsen in a Sønderborg garage in 1990, making cello, violin and viola strings in Denmark — with the palette here an unofficial interpretation. Larsen made one mastered string the identity — proof that a single hard part, done right, can be the difference.

05

Explore & save

Keep Larsen Strings’s identity on hand — save it to a board in the Made Good inspiration library.

Larsen Strings identity set

Pin the string-steel palette and the string-sans register to your own board.

Core Palette
Homage
Aa
String sans
The register
String sans
Gradient

♡ Save to a board

06

Source & notes

Editorial reference. This article reports publicly documented facts about Larsen Strings’ visual identity as design commentary; it is not affiliated with, or endorsed by, Larsen Strings, and it does not promote the purchase or use of any product. The Larsen Strings name and marks are trademarks/works of their owner — the graphics here are original abstract homages (colour discs and wound-string texture swatches); no string, instrument, logo or mark is reproduced, and all specimen text is set in a Google-Font stand-in. Facts reported from public sources (larsenstrings.com): Larsen Strings (Larsen Strings A/S) is a Danish string maker started in 1990 by violinist Laurits Th. Larsen in a Sønderborg garage, making cello, violin and viola strings (not double bass) in synthetic-core and steel lines, manufactured in Denmark at Sønderborg in an environmentally-certified factory; its flagship reputation is in cello strings, beginning with the cello A. Honest notes: founder is Laurits Th. Larsen and the year is 1990; it is presented as “family-connected” (CEO Thomas Petersen; next-generation Larsen involvement implied) rather than asserted as independent/family-owned; cellist reputation is reported. No official brand hex is published, so the tones here are an unofficial interpretation.