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Teixidors Brand Guidelines: The Handwoven Cloth

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Brand Guidelines · Field Guide

Teixidors Brand Guidelines

The handwoven cloth.

FIG 1.0 — HANDWOVEN (HOMAGE)

FIG 1.1 — CRAFT SANS
Aa

Two constants: a sage-and-tan palette and a craft sans register. Abstract homage — not the Teixidors weaves or packaging.

Palette
Sage & tan
Founded
1983Spain
Where
Terrassa
Signature
Handwoven textiles
01

The handwoven cloth

Teixidors weaves cloth and opportunity together.

Teixidors is a lesson in craft as social purpose. Founded in 1983 in Terrassa, Catalonia — a historic Spanish wool town — it was built around a mission: to create work for people with intellectual disabilities.

Its identity is handwoven textiles. Teixidors trains and employs people with intellectual disabilities as hand-weavers, working on nineteen manual countermarch looms — some forty years old — to make blankets, throws, plaids, cushion covers and scarves in natural fibres: merino wool, yak, cashmere and European linen. Slow, artisanal cloth, with a reason to exist beyond the cloth itself.

(Honest notes: Teixidors was founded in 1983 in Terrassa with the stated mission of creating job opportunities for people with intellectual disabilities (their term), who work as hand-weavers — a verified, central part of the brand. The often-cited founder names we treat as reported, and we describe it as a work-integration social enterprise rather than asserting a “foundation” legal form. Its materials (merino, yak, cashmere, European linen with the Masters of Linen® mark) are verified; we don’t claim GOTS or organic cotton. Collaborations with John Pawson and Faye Toogood are documented. There’s no official brand hex, and we reproduce no actual weave — these tones are an unofficial interpretation. This is design commentary and does not promote any product.)

02

Colour

Teixidors lives in a sage-and-tan palette. Click a swatch to copy the hex.

Teixidors’ identity is natural, slow and Catalan — a sage olive, an ink, a wool tan, an oat, and a chalk. The palette pairs a sage with a tan — the register of natural-fibre handweaving. It signals craft and purpose rather than novelty. The honest caveat: with no published brand hex, these tones are an original, unofficial interpretation, not first-party values.

The lesson is a sage with a tan signals a handwoven house. Teixidors’ world is a slow, natural cloth. For designers, it is a reminder that a craft can carry a social purpose — and that the purpose can be the identity. The takeaways: weave by hand; keep the fibres natural; make the mission the model; and treat any single hex as unofficial.

Copy
Sage Olive
#7A7E5E
Copy
Ink
#15150F
Copy
Wool Tan
#A88E6E
Copy
Oat
#CFC4A8
Copy
Chalk
#EEEBE2
03

Typography

The register is a craft sans — natural, slow, purposeful.

Teixidors’ identity carries a natural, slow, purposeful spirit — a handwoven natural cloth. A calm humanist sans captures the mood: it is quiet and grounded, the register of slow craft. Set in a sage-and-tan palette, the craft sans feels natural and slow — exactly the personality Teixidors carries. It is understated rather than loud, mirroring handwoven wool. (Teixidors’ real weaves and wordmark are works we describe but do not reproduce, and the exact typeface is not ours to use.) Because it is not ours to use, the honest description is “a craft sans spirit,” shown here in a stand-in. The type behaves like the brand: natural, slow and purposeful.

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A craft sans spirit — natural and slow. (Specimen set in Hanken Grotesk, a calm humanist sans STAND-IN; NOT the Teixidors packaging.)

Craft sans · the registerSage & tan · the paletteHandwoven textiles · the signature

04

Craft as social purpose

Teixidors stands for handwoven textiles.

Teixidors is a lesson in making a mission the identity. A sage-and-tan palette, a craft sans and a slow, natural cloth make handweaving the whole brand — natural, slow, purposeful. The purpose is the differentiator. The differentiator is a craft that creates work for people with intellectual disabilities.

For designers and brand-builders, Teixidors offers a clear takeaway: let the purpose be the model. The lessons: weave by hand; keep the fibres natural; make the mission the model; and be honest about the story. It is also a reminder to stay accurate: it was founded in 1983 in Terrassa, employs hand-weavers with intellectual disabilities, works natural fibres, and collaborates with John Pawson and Faye Toogood — the palette here is an unofficial interpretation. Teixidors made a mission the brand — proof that purpose can be the difference.

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Explore & save

Keep Teixidors’s identity on hand — save it to a board in the Made Good inspiration library.

Teixidors identity set

Pin the sage-and-tan palette and the craft-sans register to your own board.

Core Palette
Homage
Aa
Craft sans
The register
Craft sans
Gradient

♡ Save to a board

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Source & notes

Editorial reference. This article reports publicly documented facts about Teixidors’ visual identity as design commentary; it is not affiliated with, or endorsed by, Teixidors, and it does not promote the purchase or use of any product. The Teixidors name, weaves and packaging are trademarks/works of their owner — the graphics here are original abstract homages (colour discs and weave-texture swatches); no weave is reproduced, and all specimen text is set in a Google-Font stand-in. Facts reported from public sources (teixidors.com): Teixidors is a Catalan (Terrassa, Spain) textile house founded in 1983 with the stated mission of creating job opportunities for people with intellectual disabilities, who work as hand-weavers, whose identity is handwoven textiles — blankets, throws, plaids, cushion covers and scarves made in natural fibres (merino wool, yak, cashmere, European linen with the Masters of Linen® mark) on nineteen manual countermarch looms in Terrassa — with collaborations including John Pawson and Faye Toogood. Honest notes: the often-cited founder names are treated as reported; it is described as a work-integration social enterprise (no “foundation” legal form asserted); GOTS/organic-cotton claims could not be confirmed (so are not made); and no official brand hex is published, so the tones here are an unofficial interpretation.