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Ardnamurchan Brand Guidelines: Adelphi’s West Highland Distillery at Glenbeg, Opened 2014

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Brand Guidelines · Field Guide

Ardnamurchan Brand Guidelines

Adelphi’s West Highland distillery at Glenbeg, opened 2014.

FIG 1.0 — HEADLAND DISCS (ABSTRACT HOMAGE)

FIG 1.1 — PLAIN MODERN SANS
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Two constants: an ash slate, still copper and Atlantic blue palette and a plain modern sans register. Abstract homage — not an Ardnamurchan product or mark; no label, logo or bottle is reproduced.

Opened
Glenbeg, Ardnamurchan peninsula, Lochaber2014
Owner
Adelphi, independent bottler
Known for
AD/ single malts, peated and unpeated
Power
Woodchip biomass, hydro and solar
01

A bottler builds a distillery

An old Glasgow name, a remote peninsula and a first cask in 2014.

Ardnamurchan Distillery stands at Glenbeg, about halfway along the Ardnamurchan peninsula on Scotland’s west Highland coast, the company says. It was built by Adelphi, an independent bottler of Scotch whisky, and Adelphi has owned it since it was built. English Wikipedia, citing BBC News, says Highland Council approved the plans in April 2012, that construction began in 2013 and that production started in 2014.

The Spirits Business reported on 28 July 2014 that the Princess Royal had opened the distillery, on the Ardnamurchan Estate, and had been given the first draw of spirit; it quoted Adelphi’s director Donald Houston on the aim of running the site by sustainable and renewable means. The first cask, a 500-litre ex-sherry butt numbered one, was filled on 1 August 2014, Alex Bruce, managing director of Adelphi and of the distillery, told The Scotsman three years later. The company’s current team page still lists him as managing director.

The Adelphi name is far older than the company. English Wikipedia says the original Adelphi distillery was founded in Glasgow in 1826 by the brothers Charles and David Gray, on the edge of the Gorbals; A. Walker and Co took it over in 1880, the Distillers Company bought it in 1902, distilling had stopped by 1907, and the buildings were demolished between 1968 and 1970, according to Brian Townsend’s The Lost Distilleries of Scotland (1993). The name returned in 1993, when Jamie Walker set up a new Adelphi as an independent bottler. English Wikipedia, citing the company’s own history, says he sold it in 2004 to Keith Falconer and Donald Houston, and that a nosing panel chaired by the whisky writer Charles MacLean chooses its casks.

02

Colour

AD, slate grey and a bottle that carries the story on its own.

The distillery’s naming device arrived before its whisky did. Spirit has to spend three years in oak in Scotland before it can be called Scotch whisky, so Ardnamurchan first sold young spirit. Scotchwhisky.com reported in November 2016 that Ardnamurchan Spirit 2016 AD drew pre-orders well beyond the bottles available, and explained that “AD” stands both for Ardnamurchan Distillery and for Anno Domini. The same report said the bottle was designed by the Edinburgh agency Nevis Design, coated in a slate grey called “ash/moine” to reflect the peninsula’s volcanic past, with a window shaped like a hydrometer to show the spirit, and copper lettering noting barley grown at Broomhall Farm in Fife, next to the bottling site, renewable energy and sherry casks.

The spirit legally became whisky on 1 August 2017, The Scotsman reported that day, and English Wikipedia, citing The Drinks Business, dates the first single malt release to 2020. Nevis Design entered its packaging for that launch, which joined the single malt and single-cask bottlings, in the Scottish Design Awards 2021; the entry describes understated graphics, volcanic colours, natural textures and recycled materials under the mantra “Taste the Story.”

The bottle itself then changed. In a case study, the glassmaker Verallia UK says Ardnamurchan had used a stock bottle screen-printed with the distillery’s name, and wanted one that could do without a gift box. Working with Nevis Design, Verallia made a clear bottle with the distillery logo embossed into the glass and a headline moulded in, using at least 50 per cent recycled glass and weighing 620 grams; the design was approved in February 2021 and the bottle launched in the UK towards the end of 2022, Verallia says. The distillery says its whisky is sold without a gift box, that a QR code on the back label leads to information about each bottle, and that its labels carry the coordinates of the Ardnamurchan Lighthouse. Its core range now runs under an “AD/” prefix, including AD/ Single Malt, AD/ Cask Strength and AD/ Sherry Cask, alongside a blended Scotch called Maclean’s Nose.

Copy
Ash slate
#5E6B70
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Still copper
#B87333
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Atlantic blue
#1F3A4D
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Basalt
#283136
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Sea mist
#F1EFEA
03

Typography

Design and documentation.

The seven brands in this group are all Scottish distilleries founded in the past decade and a half: Ardnamurchan, Lindores Abbey, Kingsbarns, Isle of Raasay, Isle of Harris, Wolfburn and Torabhaig. They are spread across the country, from the Fife coast to the islands of the west and the far north of the mainland, and they belong to owners of very different kinds, from family firms to companies that are part of larger drinks groups.

A new distillery has a particular design problem. In that time its identity is carried by other things: a building, a place-name, a founding story, a first release presented as an event, and sometimes a gin or another spirit sold while the casks mature.

That makes the questions behind each name worth asking plainly: who started it, who owns it now, and where its spirit is actually distilled, matured and bottled. Each guide separates what independent sources record from what the company says about itself — its founding story, its owners over time, its first releases and how its labels look — and marks plainly what rests only on the company’s own word.

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A plain modern sans for a quiet, slate-and-copper label. (Specimen set in Archivo, a sans-serif STAND-IN; NOT the Ardnamurchan logo.)

Plain modern sans · the registerAsh slate, still copper and Atlantic blue · the paletteThe AD/ prefix from Glenbeg · the signature

04

Ardnamurchan

Renewable power, local feed and a whisky made where it matures.

Power is the other half of the Ardnamurchan story, and the company tells it in detail. It says all of the distillery’s power and heat come from local renewables: a woodchip biomass boiler fed from forestry within 15 miles raises steam for the stills and heats the visitor centre and nearby houses; a hydro-electric generator on the Glenmore river supplies the local grid; and 138 solar panels were added in spring 2023. English Wikipedia, citing CNN in 2017, also describes the hydro and biomass set-up. The company says spent grain is combined with syrup made from pot ale to make feed for local livestock, and that barley waste is added to the paper for the Maclean’s Nose labels.

The distillery itself is compact. The company lists a 10,000-litre wash still and a 6,000-litre spirit still, seven washbacks, four of them wooden, and a mash tun built to fit across the narrowest bridge on the road along the peninsula. It makes both peated and unpeated spirit, and its whisky matures in dunnage warehouses on site. In 2018 BBC News reported, as English Wikipedia notes, that local children had been given casks of Ardnamurchan whisky as an investment.

The company gives the meaning of the peninsula’s name as “headland of the great seas.” One domain note: the Adelphi web address now forwards to the Ardnamurchan distillery site.

For a design guide, Ardnamurchan shows how a bottler-turned-distiller can build an identity from place, power and restraint: a two-letter prefix, a volcanic slate grey and an embossed bottle that does the work a box would otherwise do. Compare Nc’nean, the organic distillery across the water at Drimnin, and Kilchoman, the Islay farm distillery. For this guide we use ash slate, still copper and Atlantic blue with a plain sans, an unofficial interpretation; no product or logo is reproduced.

05

Explore & save

Keep Ardnamurchan’s identity on hand — save it to a board in the Made Good inspiration library.

Ardnamurchan identity set

Pin the Ardnamurchan ash slate, still copper and Atlantic blue palette and the plain modern sans register to your own board.

Core Palette
Homage
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Plain modern sans
The register
Plain modern sans
Gradient

♡ Save to a board

06

Source & notes

Sources: English Wikipedia, “Ardnamurchan distillery” and “Adelphi Whisky”; Ardnamurchan Distillery website (distillery, responsible distilling and team pages, October 2026); The Spirits Business (2014); Scotchwhisky.com (2016); The Scotsman (2017); Scottish Design Awards (2021); Verallia UK, Ardnamurchan case study. No official brand hex is published, so the tones here are an unofficial interpretation, and no product or mark is reproduced.