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Waterford Distillery Brand Guidelines: Mark Reynier’s Terroir Whisky in a Former Guinness Brewery

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Brand Guidelines · Field Guide

Waterford Distillery Brand Guidelines

Single malt from one farm at a time, in a blue bottle.

FIG 1.0 — BARLEY DISCS (ABSTRACT HOMAGE)

FIG 1.1 — TECHNICAL SERIF
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Two constants: an apothecary blue, barley gold and quay grey palette and a technical serif register. Abstract homage — not a Waterford Distillery product or mark; no label, logo or bottle is reproduced.

Founded
Former Guinness brewery, Grattan Quay, Waterford2014
Founder
Mark Reynier, formerly of Bruichladdich
First release
Single Farm Origin, Edition 1.12020
Today
Tennessee Distilling Group (since March 2026)
01

A wine man, a brewery and an argument about barley

Mark Reynier brings the Bruichladdich idea to an Irish quay.

Waterford Distillery was founded by Mark Reynier, who had helped revive the Bruichladdich distillery on Islay around 2000. The Whiskey Wash reported in May 2020 that Reynier bought the former Guinness brewery in Waterford in 2014, and the Waterford News & Star says he founded Waterford Whisky that year, converting Diageo’s old brewery into a single malt distillery. The site is on Grattan Quay in Waterford city.

The building was young for a distillery. In a 2020 interview with the French retailer Comptoir Irlandais, Reynier said Diageo had built it in 2004 as a Guinness brewery and closed it about a decade later, when brewing was centralised in Dublin. He kept much of the brewing plant and added copper to the stainless steel, he said, so that the stills make spirit from the beer brewed on site.

The idea behind Waterford came from Reynier’s background in wine. He argued that barley, like grapes, carries the taste of the place where it grows, and the distillery coined a word for it, téireoir, from terroir. In the same 2020 interview he said Waterford distilled the barley of around 40 farms a year, each kept separate through malting, fermentation and distillation, with about 200 casks from each, and that it had distilled 100 farm terroirs so far. “For me, true provenance is about having a terroir, being able to prove it and then show it,” he said.

02

Colour

Single Farm Origin, a code on every bottle and an apothecary blue.

The first whiskies reached the market in 2020. Just Drinks dates the first release to March 2020, and the Waterford News & Star says the brand went to market days before Ireland’s first Covid lockdown. The Whiskey Wash reported in May 2020 that the first two bottlings in the Single Farm Origin series were Bannow Island Edition 1.1, from barley grown by Ed Harpur in Co Wexford, and Ballykilcavan Edition 1.1, from barley grown by David Walsh-Kemmis in Co Laois, bottled at 50% with no colouring or chill filtration.

The packaging was built to prove the argument. Each bottle carries a TÉIREOIR code; entered on the distillery’s website, it opens pages on the farm, the harvest, the grower, the distillation and the casks used, The Whiskey Wash reported. The bottles themselves are blue. Reynier told Comptoir Irlandais that the colour recalls old apothecary bottles and a sense of scientific enquiry, protects the whisky from light, and keeps the brand apart from the look of the whisky industry. The distillery spells its product “whisky,” without an “e.”

Beside the single-farm releases, an Arcadian series looked at older ways of farming. Whisky Magazine reported in September 2024 that Waterford had bottled its first biodynamic whisky in 2021 for the Arcadian Farm Origin series, and that Biodynamic: Cuvée Luna, made from Irish barley grown on biodynamic farms and certified by Demeter and the Organic Trust, was joining the core range. Reynier, described there as chief executive and founder, said whisky had become “an industrially manufactured product, propped up with additives and finishes.”

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Apothecary blue
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Deep cobalt
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Barley gold
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Quay grey
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Malt paper
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Typography

Design and documentation.

The seven brands in this group are all names from the newer generation of distilleries on the island of Ireland: Dingle, Waterford, Glendalough, West Cork, Pearse Lyons, Boann and Echlinville. Distillery brands in general sit at many different points in the trade, from family-run sites that still carry a founder’s name or a farm’s fields to labels that belong to larger drinks groups, and a single name can cover a whiskey, a gin, a vodka or a poitín.

A young distillery’s identity is often carried less by its own aged spirit than by a place, a story and a label, because whiskey takes years in the cask before it can be sold as whiskey, and some distilleries sell gin, bought-in whiskey or spirit they have finished themselves while their own stock matures. That makes the questions behind each name worth asking plainly: who started it, who owns it now, and where its spirit is actually distilled, matured and bottled.

Each guide separates what independent sources record from what the company says about itself — its founding story, its owners over time, where its spirit is made and how its labels have changed — and marks plainly what rests only on the company’s own word.

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A technical serif for a whisky sold with a data code. (Specimen set in IBM Plex Serif, a serif STAND-IN; NOT the Waterford Distillery logo.)

Technical serif · the registerApothecary blue, barley gold and quay grey · the paletteThe TÉIREOIR code · the signature

04

Waterford Distillery

Receivership in 2024, a new American owner in 2026.

The business did not survive in its first form. Global Drinks Intel reported on 3 December 2024 that Waterford Distillery had called in receivers from the advisory firm Interpath in late November 2024, and that sales from its website had been suspended. Reynier blamed rising energy costs, inflation and interest-rate increases. “Interest payments became crippling. Our sales weren’t covering them,” he told the publication, adding that the company had been “seduced by going broad and wide.”

A buyer came after almost 18 months. The Waterford News & Star reported on 19 March 2026 that Tennessee Distilling Group had completed its takeover of the distillery on Grattan Quay and the Waterford Whisky intellectual property; Just Drinks said the receivers described the deal as a sale of the company’s core assets. The maturing stock was not included: the receivers set up a company, Prestige Casks, to sell the casks to the trade. Reynier had tried to buy the distillery himself, the paper said, and might create a new brand. Tennessee Distilling Group has owned the distillery and brand since March 2026.

The new owner set out its plans in the same report. Heath Clark, general counsel and head of Tennessee Distilling Group Ventures, said the group would first open a retail operation at the site and then prepare the plant to produce again over the following year or so, aiming for a “more approachable” and “more predictable” whisky, and that some of its own white-label spirit would also be made there.

One practical note: the name Waterford is also carried by the city’s crystal brand, which has no connection with the distillery, so the word “whisky” or “distillery” matters when searching.

For a design guide, Waterford Distillery shows how far an argument can carry a brand — a coined word, a code on every label and a bottle colour chosen to look like a laboratory rather than a whisky shelf. Compare Bruichladdich, the Islay distillery Reynier helped revive, and Teeling, a Dublin distillery of the same Irish whiskey revival. For this guide we use apothecary blue, barley gold and quay grey with a serif, an unofficial interpretation; no product or logo is reproduced.

05

Explore & save

Keep Waterford Distillery’s identity on hand — save it to a board in the Made Good inspiration library.

Waterford Distillery identity set

Pin the Waterford Distillery apothecary blue, barley gold and quay grey palette and the technical serif register to your own board.

Core Palette
Homage
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Technical serif
The register
Technical serif
Gradient

♡ Save to a board

06

Source & notes

Sources: The Whiskey Wash (2020); Comptoir Irlandais, interview with Mark Reynier (2020); Global Drinks Intel (2024, 2026); Whisky Magazine (2024); Waterford News & Star (2026); Just Drinks (2026). No official brand hex is published, so the tones here are an unofficial interpretation, and no product or mark is reproduced.