FBT Brand Guidelines
The Recanati loudspeaker maker built in one factory.
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Two constants: a FBT black and red palette and a Geometric sans register. Abstract homage — not a FBT product or mark; no instrument, logo or nameplate is reproduced.
A simple artisan workshop
Recanati, 1963.
FBT dates itself to 1963. “Founded in 1963 in Recanati,” its website says; an earlier version, from 2010, added that “in the beginning, it was a simple artisan workshop.” The company celebrated 60 years in 2023, with an event inviting collectors of its older equipment. Its fbt.it address has been online since at least March 2000, according to the Internet Archive. It does not explain what the letters FBT stand for, and we found no source that does.
The company today is FBT Elettronica S.p.A., a single-shareholder company “subject to the direction and coordination of Vinicio Tanoni Holding Srl,” according to the footer on its website. Italian Wikipedia names its founders as Bruno Baldoni, who handled the electronics, and Vinicio Tanoni, who handled the mechanics; FBT’s own pages name no founder. The Tanoni name is confirmed by the holding company; the Baldoni name rests on Wikipedia alone.
Its address is Via Paolo Soprani, in the Squartabue industrial zone of Recanati — the same zone where, according to the collector Claudio Capponi, the electronic-organ maker Elka was the first to settle, employing about 150 people by the late 1970s, and where Orla, the home-organ maker, was based by 2016. The street is named after Paolo Soprani, usually credited with starting the accordion industry of nearby Castelfidardo; we found no documented link between FBT and the accordion trade.
Colour
One production hub.
FBT’s strongest brand claim is about where it makes things. “All design and manufacturing processes take place at our Italian headquarters,” its website says. “Within a single production hub we house research and development laboratories, electronics departments, carpentry, mechanical workshops, painting facilities, quality control and dedicated after-sales service.” In 2010 and 2015 its website put the same point more simply: “A production chain entirely Made in Italy, every stage of which is carried out in the FBT factory,” and listed a plastic-moulding department. We give those as the company’s statements.
It has also been a distributor. Its 2010 and 2015 websites describe FBT as the Italian distributor of Pearl drums, Sabian cymbals, JTS microphones and Crafter guitars, and in 2010 of further brands including Cicognani, Qube and Kempton. Its 2010 product range included the MaxX, HiMaxX and ProMaxX loudspeakers, the Verve, Mitus and Modus line arrays and the Jolly series, and that year it released a corporate video featuring the English producer and engineer Alan Parsons.
Italian Wikipedia adds a fuller history — a 1966 incorporation and 2,500-square-metre plant, early valve amplifiers and electric organs, distribution of Pearl and of the American loudspeaker maker Renkus-Heinz from 1983, a larger site in 1996, a gas-moulded polypropylene speaker in 1999, a UK company in 2012, the purchase of DS Drum of Turin in 2016 and the MYRA line array in 2020. Its only cited source for much of that does not mention FBT, so we treat those details as unverified.
Typography
The groups.
Italian professional audio has been consolidating into groups. RCF Group of Reggio Emilia, which also owns dBTechnologies, bought the American loudspeaker maker EAW and the Danish microphone maker DPA in 2018–19 and the Italian PA brand Montarbo in 2019; in 2019, according to Il Sole 24 Ore, it had about 700 staff, exported 87 per cent of its sales and planned a stock-market listing it later withdrew.
A second cluster has formed around Florence. The amplifier maker Powersoft of Scandicci, listed in Milan since December 2018, bought 51 per cent of the loudspeaker maker K-array of Scarperia in 2025, on an enterprise value of €50 million, with the deal announcement stressing the two companies’ “territorial proximity.” Nearby, the listed transducer maker B&C Speakers, founded in Florence in 1946, reported revenue of €100.4 million in 2024 and has bought Eighteen Sound of Reggio Emilia and Eminence of Kentucky, according to Italian Wikipedia.
The groups reach well beyond Italy. RCF Group’s EAW is American and DPA Danish; Powersoft has a subsidiary in New Jersey and earned 44.2 per cent of its 2025 revenue in North America; and B&C Speakers, listed in Milan since 2007, bought Eminence Speaker of Kentucky in September 2023 and its operations in Dongguan, China, that December, according to Italian Wikipedia.
Ownership has moved between these firms as well as into them. Montarbo, the Bologna PA maker, was controlled by Eko Music Group of Montelupone, in the Marche, by 2012, and passed to RCF Group’s AEB Industriale in January 2020. FBT of Recanati, founded in 1963, is controlled by a holding company that bears the name of Vinicio Tanoni, and Proel of the Abruzzo was founded in 1991 by Fabrizio Sorbi, who started with cables. Each company describes where its products are designed and made in its own words, and the guides below quote them.
FBT stands apart from those groups: a Recanati company that keeps its whole production, by its own account, under one roof.
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A geometric sans — three letters from Recanati. (Specimen set in Inter Tight, a sans STAND-IN; NOT the FBT logo.)
FBT
Three letters from Recanati.
FBT says it sells in “more than 120 countries” through “over 140 qualified partners.” We found no staff or revenue figures for the company; the Italian company registers we tried were not available.
Its home district has been through hard times. The industrial district of Recanati, Osimo and Castelfidardo went into crisis at the end of the 1970s under Asian competition, Italian Wikipedia says, and diversified into lighting, photovoltaics and telecommunications. FBT is one of the companies from that district still making sound equipment under its own name today.
Its website gives a single address for headquarters and production, and uses the Poppins and Source Sans Pro typefaces and a logo file dated 2024; we found no published brand manual. The company’s name is easily confused online: English Wikipedia’s “FBT (company)” is a Thai sportswear maker, not this firm.
For a design guide, FBT shows a brand built on a single, specific promise — one factory. Compare Orla, which later worked from the same industrial zone, and RCF, the centre of RCF Group in Reggio Emilia. For this guide we use black and a red with a sans, an unofficial interpretation; no product or logo is reproduced.
Explore & save
Keep FBT’s identity on hand — save it to a board in the Made Good inspiration library.
FBT identity set
Pin the FBT black and red palette and the Geometric sans register to your own board.



