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HNT Gordon Brand Guidelines: The Australian Plane

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Brand Guidelines · Field Guide

HNT Gordon Brand Guidelines

The Australian plane.

FIG 1.0 — AUSTRALIAN HARDWOOD (ABSTRACT HOMAGE)

FIG 1.1 — HARDWOOD SANS
Aa

Two constants: a gidgee-brown palette and a hardwood-sans register. Abstract homage — not an HNT Gordon plane or mark.

Palette
Gidgee brown and timber
Since
1995Alstonville, NSW, Australia
Made
Made in Australia
Signature
Wooden hand planes
01

The Australian plane

HNT Gordon is the Australian maker of wooden-bodied, high-angle hand planes, founded by Terry Gordon in 1995 and made in Alstonville, NSW from Australian hardwoods.

HNT Gordon is the round’s Australian plane maker, built on the continent’s hard timbers. From Alstonville, in northern New South Wales, Terry Gordon and a small workshop make wooden-bodied hand planes with a high cutting angle, plus other woodworking tools. Its answer to how a maker becomes a name is a design idea made at home: build a high-angle wooden plane, from Australian hardwood, that tames figured and difficult grain. An Australian plane, made from Australian wood.

Its identity is the Australian plane. HNT Gordon’s Australian hardwoods, its high-angle wooden bodies and its Alstonville workshop are the work it is known for. A plane, made in Australia. A tool for hard, curly grain.

(Honest notes, so the story stays precise. HNT Gordon & Co was founded in 1995 by Terry Gordon in Alstonville, New South Wales — not Bendigo — about twenty-five minutes from Byron Bay. On what it makes, wooden-bodied hand planes are the core, with the company citing more than fifty types of planes and vices, plus other tools. On where it is made — the heart of this round — the planes are made in Australia, in the Alstonville workshop, by a team of about five, from Australian hardwoods that the company harvests, dries and stabilises itself; the made-in-Australia, Australian-hardwood angle is genuine and central. On its signature, the planes use a high blade pitch of about 55 to 60 degrees, which works best on hard and curly grain, with blades that can be reversed toward a scraping angle. On timber, gidgee is the most-cited hardwood; we name gidgee as confirmed and treat other species as unverified. On ownership, it is an independent, founder-led workshop, with Terry Gordon still involved. Its design-origin story — that Terry Gordon drew on Asian-style planes he saw while stationed in Malaysia — we attribute to the company. Gidgee is an Australian hardwood that may carry Indigenous significance, so we reference it only as a timber and reproduce no Indigenous imagery. Its name and marks are IP, described but never reproduced, and there is no official brand hex; these tones are an unofficial interpretation. This is design commentary and does not promote any product.)

02

Colour

HNT Gordon lives in a gidgee-brown palette. Click a swatch to copy the hex.

HNT Gordon’s identity is wooden, Australian and made — a gidgee brown, an ink, a pale timber, a deep timber, and a paper. The palette leans gidgee brown and timber: the register of a dense Australian hardwood plane body. It signals native material and home making. The honest caveat: with no published brand hex, these values are an original, unofficial interpretation, not first-party colours.

The lesson is a gidgee-brown palette signals a wooden, made-in-Australia identity. HNT Gordon’s world is a wooden, hardwood, Australian object. For designers, it is a reminder that a warm gidgee brown and a soft pale timber can carry a plane maker built on native wood — the brown of a dense hardwood and the neutral of a plane sole. Because these tones can fail as small text, keep type dark and let the colour live in the accents, palette and band. The takeaways: build from native material; make it at home; solve a real grain problem; and treat any single hex as unofficial.

Copy
Gidgee brown
#7A4A30
Copy
Ink
#17100A
Copy
Pale timber
#D6AE8C
Copy
Deep timber
#3A2213
Copy
Paper
#F1E8DF
03

Typography

The register is a hardwood sans — warm, plain, made.

HNT Gordon’s identity carries a warm, plain, made spirit — a small wooden-plane workshop, not a mass brand. A hardwood sans captures the mood: even, warm and practical, the register of an Alstonville bench. Set in a gidgee-brown palette, the hardwood sans feels warm and made — exactly the personality HNT Gordon carries. It is native material and design rather than a logo, mirroring a high-angle wooden plane. (HNT Gordon’s real wordmark and any plane shape are things we describe but do not reproduce, and the exact typeface is not ours to use.) Because it is not ours to use, the honest description is “a hardwood-sans spirit,” shown here in a stand-in. The type behaves like the workshop: warm, plain and made.

Aa

A hardwood-sans spirit — warm and made. (Specimen set in Work Sans, a hardwood-sans STAND-IN; NOT the HNT Gordon logo or plane.)

Hardwood sans · the registerGidgee brown and timber · the paletteWooden hand planes · the signature

04

The tool around the world

HNT Gordon stands for the wooden plane made from Australian hardwood.

HNT Gordon is a lesson in how native material and a design idea can be an identity. A gidgee-brown palette, a hardwood sans and a high-angle wooden plane make one thing — the Australian plane — the whole identity: wooden, Australian and made. The Australian hardwoods are the differentiator, and the high-angle design is the meaning. The point is a small workshop that builds wooden planes from the continent’s own dense timbers, pitched high to tame the hard, figured grain those timbers are known for.

Put to work, the identity is native material, honestly told, as design. A maker in this spirit would build from home timber, make it at home, and solve a real problem — high-angle wooden bodies, Australian hardwood, made in Alstonville. A brand learning from it would see that native material plus a design idea is a durable identity — that a plane built from Australian hardwood to cut Australian grain carries a rootedness an imported tool cannot — and that being precise, founded 1995 by Terry Gordon, made in Alstonville, New South Wales, keeps the story honest. HNT Gordon holds the Australia pole of the world tour with the round’s cleanest made-at-home case, and the honest editorial moves are small but real: correcting the workshop town, naming only gidgee as a confirmed timber, attributing the Malaysia design-origin story, and treating gidgee as a timber without borrowing any Indigenous meaning it may carry. The discipline is in the caveats: “made in Australia” from a five-person shop, one confirmed timber, a founder still involved. The lesson HNT Gordon teaches is that native material can hold an identity: the Australian hardwood gives it substance, and the high-angle design gives it a reason. The material is the personality, and the Australian-made plane is the proof.

For designers and brand-builders, HNT Gordon holds the Australia pole in the tool around the world: build from the material of your place, and solve a real problem. The lessons: use native material; make in-country; design for a real need; attribute the origin stories; and never reproduce a logo. It is also a reminder to stay precise: HNT Gordon is the Australian maker of wooden-bodied, high-angle hand planes, founded by Terry Gordon in 1995 and made in Alstonville, NSW from Australian hardwoods — with the palette here an unofficial interpretation. HNT Gordon made native material the identity — proof that a wooden plane made from Australian hardwood, honestly told, can be the difference.

05

Explore & save

Keep HNT Gordon’s identity on hand — save it to a board in the Made Good inspiration library.

HNT Gordon identity set

Pin the gidgee-brown palette and the hardwood-sans register to your own board.

Core Palette
Homage
Aa
Hardwood sans
The register
Hardwood sans
Gradient

♡ Save to a board

06

Source & notes

Editorial reference. This article reports publicly documented facts about HNT Gordon’s visual identity as design commentary; it is not affiliated with, or endorsed by, HNT Gordon & Co, and it does not promote the purchase or use of any product. The HNT Gordon name and marks are trademarks/works of their owner — the graphics here are original abstract homages (colour discs and hardwood-grain texture swatches); no plane, blade, logo or mark is reproduced, and all specimen text is set in a Google-Font stand-in. Facts reported from public sources (hntgordon.com.au; Classic Hand Tools): HNT Gordon & Co is an Australian maker of wooden-bodied, high-angle hand planes (blade pitch ~55–60°) and other woodworking tools, founded 1995 by Terry Gordon in Alstonville, New South Wales, made in Australia by a small workshop from Australian hardwoods (gidgee most cited). Honest notes: the town is Alstonville, NSW (not Bendigo); gidgee is the only firmly-confirmed timber; the Malaysia design-origin story is attributed to the company; it is an independent, founder-led workshop; gidgee is referenced only as a timber (no Indigenous imagery). No official brand hex is published, so the tones here are an unofficial interpretation.