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Lumin Brand Guidelines: The Hong Kong Network Players Milled From Solid Aluminium

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Brand Guidelines · Field Guide

Lumin Brand Guidelines

The Hong Kong network players milled from solid aluminium.

FIG 7.0 — BILLET SLAB (ABSTRACT HOMAGE)

FIG 7.1 — GEOMETRIC SANS
Aa

Two constants: a Lumin black, aluminium and blue palette and a geometric sans register. Abstract homage — not a Lumin product or mark; no player, logo or display is reproduced.

Launched
Hong Kong2012
Owner
Pixel Magic Systems Ltd (founded 2003)
Known for
A1, T3X, U2 and X2 network players
Base
Hong Kong Science Park, Shatin
01

Pixel Magic

A Hong Kong video company turns to music.

Lumin is the network-music-player brand of Pixel Magic Systems Ltd, a privately held electronics company based at the Hong Kong Science Park in Shatin. The point matters for reading the brand: Lumin’s website says “LUMIN is manufactured by Pixel Magic Systems Ltd,” and the Lumin name is that company’s trademark, so the story of the brand begins with a company that made video equipment.

Pixel Magic was founded in 2003. A review of the first Lumin by Joël Chevassus for 6moons set out the background in more detail: founded in May 2003 “as a privately held video technology equipment manufacturer for home theater and professional A/V markets,” with offices in Hong Kong and San Jose, California, and ODM and OEM customers in Europe and the United States. Its first claim to fame, repeated by the company, by 6moons and on Chinese Wikipedia, was Crystalio, which it calls the world’s first Linux-based video processor. Chinese Wikipedia, citing the awards’ own archived lists, says Pixel Magic won a Product Design Award and a Technological Achievement Award at the 2005 Hong Kong Awards for Industry, and an innovations award for design and engineering at CES 2005.

At home in Hong Kong the company is better known for Magic TV, its range of Linux-based high-definition terrestrial television recorders and set-top boxes, which it describes as market-leading there. Chinese Wikipedia lists models from the MTV3000 onwards, including versions made for Freeview in New Zealand and Australia.

We could not find the names of Pixel Magic’s founders in any source we checked, so we do not give them. The only Lumin staff member named in the reviews we read is Angus Leung.

02

Colour

A streamer milled from billet.

Pixel Magic says that in 2012 it launched “another world first: a DSD-compatible audio streamer, the LUMIN Audiophile Network Music Player,” and Hi-Fi News also dates the range’s launch to 2012. The “world first” is the company’s claim; what reviewers confirmed was the player’s unusual breadth of file support and its construction. What Hi-Fi?, testing it at £5,000 in February 2014, called it “a fine player that leads the field in terms of file compatibility,” noted a pair of Wolfson WM8741 DAC chips, and said the casework was “machined from a solid slab of aluminium,” of a kind “more usually found on products that cost double this price.” Its complaints were no digital inputs and a sound some might find “just a little polite.”

The 6moons reviewer described the same chassis as “beautifully carved from solid aluminum billet,” with a roof over the rear panel that hides the cables, and gave the player an award, though the publisher added that the final European price of €5,980 was well above the introductory figure the review had praised.

That first player, later known as the A1, set the pattern. Lumin’s review pages now run from the A1, S1 and X1 through the T1, T2 and T3, the D2 and D3, the U1 and U2 transports, the P1 preamp-streamer, the M1 and the L1 and L2 music libraries. Lumin says it has “in-house expertise to cover the full development process,” with hardware, firmware and software developed together, and its own control app is central to every model. Software has been a steady selling point: Lumin has added Leedh Processing digital volume control, Qobuz Connect for every model launched since 2018, and Plex support, which it calls unique among high-end streamers.

Lumin’s own review pages link to The Absolute Sound’s Golden Ear Awards of 2015 and 2017, which we could not open to confirm.

Copy
Anodised black
#1A1A1C
Copy
Ink
#0B0C0E
Copy
Display blue
#1F4E9A
Copy
Raw aluminium
#C9CBCD
Copy
Brushed white
#E8E9EA
03

Typography

Digital makers and streaming.

The makers in this guide work on the digital side of hi-fi and studio audio: the converters that turn digital files into an analogue signal, the network players that stream them and the servers that store them.

Two came from the studio. RME’s interfaces and converters are published by Audio AG of Haimhausen, Germany, and its manuals name IMM electronics of Mittweida, in Saxony, as the manufacturer. Bricasti Design, founded by two former Lexicon staff, makes reverbs and converters in Shirley, Massachusetts, it says.

Three are in Hong Kong and mainland China. Lumin is a brand of Pixel Magic Systems, whose address is in the Hong Kong Science Park at Sha Tin; Hi-Fi News lists the maker as Pixel Magic Systems, Hong Kong. Auralic’s Chinese website describes research centres in Beijing and Hangzhou. Holo Audio, founded by Jeff Zhu according to its US distributor, is listed as Chinese by 6moons, though the websites we checked give no city.

The other two are in Portugal and the US. Innuos, a music-server maker that began in London in 2009, now gives its headquarters as Faro, in Portugal’s Algarve, with a sales office in England. MSB Technology, which its 1998 website said was founded in 1985, has its factory in Watsonville, California, and says its development and manufacturing are done in California.

Where the products are made varies more: some makers name a factory, some describe their own workshops, and some say little.

This guide sets out what can be checked about each brand — who founded it, who owns it, and what it says about where its products are made — and marks clearly what rests only on the company’s own word.

Aa

A geometric sans for a brand defined by milled metal. (Specimen set in Jost, a sans STAND-IN; NOT the Lumin logo.)

Geometric sans · the registerLumin black, aluminium and blue · the paletteThe Hong Kong network players milled from solid aluminium · the signature

04

Hong Kong

Made by Pixel Magic, Hong Kong.

The flagship today is the X2. Hi-Fi News, reviewing it in May 2026 at £12,995, gave its maker as “Pixel Magic Systems Ltd, Hong Kong” and described the familiar Lumin hallmarks: “milled-from-billet alloy casework just 35cm wide,” black or raw anodised finishes, and an “upside down” layout in which the baseplate forms the lid. What was new was Lumin’s own discrete DAC, “coded onto a pair of Altera Cyclone IV FPGAs” rather than bought in as a chip, playing up to 768kHz PCM and DSD512, with a Lundahl transformer-coupled output. The magazine scored its sound at 90 per cent, and Lumin says it gave the X2 an Outstanding Product award. 6moons, reviewing the X2 in September 2026, listed its country of origin as Hong Kong and wrote that Lumin’s Angus Leung had confirmed in a video that Lumin is a firmware and app partner for Esoteric and Luxman; we report that as 6moons’ account.

Where the players are physically assembled is a question we could not answer. Lumin says its products are “manufactured by Pixel Magic Systems Ltd,” and Hi-Fi News lists the maker as Pixel Magic in Hong Kong, but neither says where the factory is, and we found no other statement. The one part whose origin Lumin does state is its acrylic-and-zinc remote control, which it says “is made in Austria.” Lumin sells through distributors, in Britain Sound Design Distribution of Cardiff, and directly from its Hong Kong office where it has none, with a 24-month worldwide warranty.

Lumin publishes no brand colours or typeface. Its look is in the hardware: slabs of anodised aluminium, a small blue-on-black display that Hi-Fi News called “no-frills,” and almost no controls, because the app does the work.

For a design guide, Lumin shows how a brand can let one material and one app carry its identity. Compare Aurender, another streamer maker built around its own app, and Bluesound. For this guide we use anodised black, raw aluminium and a display blue with a sans, an unofficial interpretation; no product or logo is reproduced.

05

Explore & save

Keep Lumin’s identity on hand — save it to a board in the Made Good inspiration library.

Lumin identity set

Pin the Lumin black, aluminium and blue palette and the geometric sans register to your own board.

Core Palette
Homage
Aa
Geometric sans
The register
Geometric sans
Gradient

♡ Save to a board

06

Source & notes

Sources: Lumin (luminmusic.com, 2026); Pixel Magic Systems (pixelmagic.com); Hi-Fi News (Lumin X2 review, May 2026); 6moons (Lumin review by Joël Chevassus, and X2 review, September 2026); What Hi-Fi? (Pixel Magic Lumin review, February 2014); Chinese Wikipedia (視科系統, citing the Hong Kong Awards for Industry and CES 2005 honoree lists). No official brand hex is published, so the tones here are an unofficial interpretation, and no product or mark is reproduced.