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Nason Moretti Brand Guidelines: The Modernist Murano

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Brand Guidelines · Field Guide

Nason Moretti Brand Guidelines

The modernist Murano.

FIG 1.0 — COLOUR GLASS (HOMAGE)

FIG 1.1 — MODERNIST SANS
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Two constants: a red-and-teal palette and a modernist sans register. Abstract homage — not the Nason Moretti glass or packaging.

Palette
Red & teal
Founded
1923Italy
Where
Murano
Signature
Modernist coloured glass
01

The modernist Murano

Nason Moretti makes Murano modern and colourful.

Nason Moretti is a lesson in modernism as identity. Since 1923, in the heart of Murano, the Nason family has blown glass — but with a different sensibility from the ornate, chandelier-and-flourish Murano tradition.

Its identity is modernist coloured glass. Nason Moretti is known for clean, colour-blocked, functional mouth-blown tumblers, stemware and tableware — everyday drinking glass elevated as design, in bright, saturated colour. Its philosophy of “purity of form and functional elegance” shows in current lines like Alba (opaline), Dodeca (faceted) and Traccia, and in collaborations with designers such as Matteo Zorzenoni and Federico Peri. Colour and function, made on Murano.

(Honest notes: the brand doesn’t name specific founders on its site, so we credit “the Nason family” rather than an individual; and the “modernist counterpoint to ornate Murano” is a well-supported characterization rather than an official quote. Some older line names in circulation are hedged. There’s no official brand hex, so these tones are an unofficial interpretation. This is design commentary and does not promote any product.)

02

Colour

Nason Moretti lives in a red-and-teal palette. Click a swatch to copy the hex.

Nason Moretti’s identity is colourful, modernist and Italian — a red, an ink, a teal, a yellow, and a cream. The palette pairs a red with a teal — the register of bright, colour-blocked Murano. It signals colour and function rather than novelty. The honest caveat: with no published brand hex, these tones are an original, unofficial interpretation, not first-party values.

The lesson is a red with a teal signals a modernist coloured-glass house. Nason Moretti’s world is a bright, clean, everyday glass. For designers, it is a reminder that colour and function — not ornament — can be a Murano identity. Because bright hues fail as small text, keep type dark and let the colour live in the accents, palette and band. The takeaways: make colour the identity; keep the forms clean and functional; honour the craft (mouth-blown Murano); and treat any single hex as unofficial.

Copy
Nason Red
#C0463E
Copy
Ink
#141614
Copy
Teal
#2E8A8A
Copy
Yellow
#D0A82E
Copy
Cream
#ECEAE2
03

Typography

The register is a modernist sans — clean, colourful, Italian.

Nason Moretti’s identity carries a clean, colourful, Italian spirit — a bright, functional glass. A confident modernist sans captures the mood: it is spare and modern, the register of functional design. Set in a red-and-teal palette, the modernist sans feels clean and colourful — exactly the personality Nason Moretti carries. It is functional rather than ornate, mirroring modernist Murano. (Nason Moretti’s real glass and wordmark are works we describe but do not reproduce, and the exact typeface is not ours to use.) Because it is not ours to use, the honest description is “a modernist sans spirit,” shown here in a stand-in. The type behaves like the brand: clean, colourful and Italian.

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A modernist sans spirit — clean and colourful. (Specimen set in Archivo, a sturdy modernist sans STAND-IN; NOT the Nason Moretti packaging.)

Modernist sans · the registerRed & teal · the paletteModernist coloured glass · the signature

04

Modernism as identity

Nason Moretti stands for modernist coloured Murano.

Nason Moretti is a lesson in making modernism the identity. A red-and-teal palette, a modernist sans and a bright, clean glass make modernism the whole brand — clean, colourful, Italian. The modernism is the differentiator. The differentiator is functional, coloured Murano.

For designers and brand-builders, Nason Moretti offers a clear takeaway: strip the ornament, keep the colour. The lessons: make colour and function the identity; keep the forms clean; honour the mouth-blown craft; and be honest about the story. It is also a reminder to stay accurate: it’s a 1923 Murano family glassworks, its founders aren’t individually documented, and the palette here is an unofficial interpretation. Nason Moretti made modernism the brand — proof that clean colour can be the difference.

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Explore & save

Keep Nason Moretti’s identity on hand — save it to a board in the Made Good inspiration library.

Nason Moretti identity set

Pin the red-and-teal palette and the modernist-sans register to your own board.

Core Palette
Homage
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Modernist sans
The register
Modernist sans
Gradient

♡ Save to a board

06

Source & notes

Editorial reference. This article reports publicly documented facts about Nason Moretti’s visual identity as design commentary; it is not affiliated with, or endorsed by, Nason Moretti, and it does not promote the purchase or use of any product. The Nason Moretti name, glass and packaging are trademarks/works of their owner — the graphics here are original abstract homages (colour discs and swatches); no product is reproduced, and all specimen text is set in a Google-Font stand-in. Facts reported from public sources (nasonmoretti.com): Nason Moretti is a Murano glass family that has, since 1923, blown glass in Murano, Venice. Its identity is modernist coloured glass — clean, colour-blocked, functional mouth-blown tumblers, stemware and tableware, a counterpoint to ornate traditional Murano — with current lines including Alba (opaline), Dodeca (faceted) and Traccia, and collaborations with designers such as Matteo Zorzenoni and Federico Peri. Honest notes: the brand doesn’t name specific founders on its site (so “the Nason family,” not an individual); the “modernist counterpoint to ornate Murano” is a well-supported characterization; some older line names are hedged; and no official brand hex is published, so the tones here are an unofficial interpretation.