Renegade Game Studios Brand Guidelines
Prolific and modern — from Clank! to a shelf full of licensed worlds.
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Two constants: a purple-and-orange palette and a bold modern sans. Abstract homage — not the Renegade wordmark or logo.
A prolific modern publisher
Renegade spans board games and licensed worlds.
Renegade Game Studios is a lesson in breadth across board games and licensed IP. It’s an American publisher in the San Diego area of California (Escondido), founded in 2014 by industry veteran Scott Gaeta (a former Cryptozoic executive). In a decade it became one of the most prolific modern US publishers, working across board games, card games and roleplaying games.
On the board-game side, its standout is ⭐⭐ Clank!: A Deck-Building Adventure — a hit that fuses deck-building with a push-your-luck dungeon crawl (designed by Paul Dennen and co-published with Dire Wolf). Renegade also publishes accessible favourites like Lanterns: The Harvest Festival and The Fox in the Forest.
But a defining pillar is its huge ⭐⭐ licensed roleplaying-game and IP business. Renegade holds major licences and builds games and RPGs around them — Power Rangers, G.I. Joe, Transformers and My Little Pony (Hasbro IPs, many using its in-house Essence20 RPG system), plus Vampire: The Masquerade and other World of Darkness lines (via a Paradox Interactive partnership) and the popular Kids on Bikes. It’s a modern, licence-savvy publisher that turns beloved brands into tabletop games. (Honest notes: Clank! was designed by Paul Dennen and co-published with Dire Wolf; several flagship products are licensed IP or co-publications — Renegade is publisher/licensee, not always the original designer; its deep Hasbro/Paradox ties mean “independent” should be hedged; and no official brand hex is published.)
Colour
Renegade lives in a purple-and-orange palette. Click a swatch to copy the hex.
Renegade’s identity is bold, modern and varied — a rebel purple, ink black, and a bright orange. The palette reads as a modern, prolific publisher: a confident purple with an energetic orange, grounded by ink, ready for anything from a dungeon deck-builder to a Power Rangers RPG. It’s a versatile, contemporary world that signals range, energy and modern play. It’s a purple-and-orange palette that signals a prolific licence-savvy publisher. The honest caveat: Renegade publishes a very wide range and no official brand hex, so the purple, ink and orange here are an original, unofficial interpretation, not first-party values.
The lesson is a purple-and-orange palette signals bold, modern range. Renegade’s world reads as confident and versatile. For designers, it’s a reminder that a distinctive, slightly rebellious colour pair (purple + orange) suits a brand that ranges widely and wants to feel current. The takeaways: use a bold, distinctive colour pair for range and modernity; keep it energetic; and treat any single hex as unofficial when there’s no published spec.
Typography
The wordmark spirit is a bold modern sans — confident and versatile.
Renegade’s identity carries a bold, confident, versatile spirit — a “Renegade” wordmark whose strong forms match a prolific, wide-ranging modern publisher. A bold modern sans captures the mood: it’s confident and contemporary, matching a house that moves easily from deck-builders to licensed RPGs. Set against a purple palette, the bold sans feels current and assured — exactly the Clank!, licensed-worlds personality Renegade carries. It’s confident rather than quiet, mirroring a brand that says “renegade.” (Renegade’s real wordmark is a trademark we describe but don’t reproduce.) Because the exact mark isn’t ours to use, the honest description is “a bold modern sans spirit,” not the Renegade logo. The type behaves like the brand: bold, confident and versatile.
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A bold modern sans spirit — confident and versatile. (Specimen set in Archivo, a bold grotesque; NOT the Renegade logo, which is a trademark.)
Licence-savvy breadth as the difference
Renegade turns brands into games.
Renegade Game Studios is a lesson in building a modern publisher on breadth and licences. Rather than cultivating one signature style, Renegade went wide — original board games, accessible card games, and, distinctively, a large stable of licensed roleplaying games and IP titles. Turning huge brands like Power Rangers, G.I. Joe and Transformers into tabletop games (often on its own Essence20 system) taps ready-made fandoms and gives Renegade a catalogue few can match for range. It’s a licence-savvy, relationship-driven model: success depends as much on securing and serving IP partners (Hasbro, Paradox) as on any single design. That breadth makes Renegade a prolific, ever-present modern publisher — the flip side being that its identity is defined by range and partnerships rather than one signature aesthetic.
For designers and brand-builders, Renegade offers a clear takeaway: breadth plus strong licensing relationships is a viable modern-publisher model. The lessons: treat licensing relationships (and a reusable system like Essence20) as core assets, not side projects; use beloved IPs to reach fandoms an original title can’t; and keep the facts precise — Renegade is Scott Gaeta’s prolific California publisher, known for Clank! and a big licensed-RPG business. It’s also a reminder to keep it honest: Clank! was designed by Paul Dennen and co-published with Dire Wolf; many titles are licensed or co-published (publisher/licensee, not always designer); its deep Hasbro/Paradox ties mean “independent” is hedged; and no official brand hex is published, so the palette here is an interpretation. Renegade turns brands into games — proof that licence-savvy breadth can be the difference.
Explore & save
Keep Renegade Game Studios’s identity on hand — save it to a board in the Made Good inspiration library.
Renegade identity set
Pin the purple-and-orange palette and the modern-sans spirit to your own board.



