Sky High Farm turns clothing into charity.

Sky High Farm Workwear is a lesson in commerce in service of a cause. It grows out of Sky High Farm — a 501(c)(3) nonprofit working farm founded in 2011 by the artist Dan Colen in New York’s Hudson Valley, which donates 100% of the food it grows to fight food insecurity. The Workwear line (launched around 2020, now trading as “Sky High Farm Goods”) is the for-profit commerce arm whose sales fund that charitable work.

Its brand identity is art-driven, agrarian and workwear-rooted — chore coats, denim and tees carrying farm, nature and animal motifs, built through collaborations with named artists. Dan Colen is a prominent contemporary artist shown at Gagosian, and the label reads as a social-practice art project.

(Honest notes: keep the two entities distinct — the nonprofit farm, and the commerce arm that funds it. The “100%” figure is about donated produce; the retail side funds “a portion” of profits, so we frame it as commerce that funds the charity. Dan Colen is the founder (not Rashid Johnson, a collaborator). And there’s no official brand hex, so the tones here are an unofficial interpretation.)

Sky High Farm lives in an agrarian palette. Click a swatch to copy the hex.

Sky High Farm’s identity is agrarian, natural and warm — a field green, a sky blue, a soil brown, a wheat, and a cream. The palette is drawn from the land — field green, sky blue and wheat — the register of a working farm and an open field. It signals nature, agriculture and purpose rather than hype. The honest caveat: with no published brand hex, these tones are an original, unofficial interpretation, not first-party values.

The lesson is an agrarian palette signals the land and a cause. Sky High Farm’s world is a Hudson Valley field. For designers, it is a reminder that field green, sky blue and wheat read as natural and purposeful — right for a brand that funds a food charity. The takeaways: draw the palette from the land; keep it warm and natural; and treat any single hex as unofficial — using a dark soil tone for small text so the greens stay natural.

The register is a hand-drawn sans — warm and human.

Sky High Farm’s identity carries a warm, human, art-driven spirit — the farm, nature and an artist’s hand. A hand-drawn sans captures the mood: it is warm and personal, the register of a hand-painted farm sign and an artist’s note. Set in an agrarian palette, the hand-drawn sans feels warm and human — exactly the personality Sky High Farm carries. It is human rather than corporate, mirroring a hand-lettered sign. (Sky High Farm’s real wordmark and motifs are trademarks we describe but do not reproduce, and the exact brand lettering is not ours to use.) Because the marks are not ours to use, the honest description is “a hand-drawn sans spirit,” shown here in a stand-in. The type behaves like the brand: warm, human and art-driven.

Sky High Farm stands for clothing with a cause.

Sky High Farm Workwear is a lesson in making purpose the identity. An agrarian palette, an artist’s hand and a commerce model that funds a food charity make purpose the whole brand — warm, meaningful, art-driven. The purpose is the differentiator. The differentiator is an agrarian, art-driven, cause-led identity.

For designers and brand-builders, Sky High Farm offers a clear takeaway: a genuine cause can be a brand. The lessons: tie commerce to a real mission (food security); use a warm, natural palette; and let artists carry the graphics. It is also a reminder to report carefully: keep the nonprofit and the commerce arm distinct, don’t overstate the “100% of profits” claim, and treat the palette as an unofficial interpretation. Sky High Farm made purpose the brand — proof that a cause can be the difference.

Keep Sky High Farm Workwear’s identity on hand — save it to a board in the Made Good inspiration library.