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Village Inn Brand Guidelines: A Colorado Springs Name Turned Denver Pancake House

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Brand Guidelines · Field Guide

Village Inn Brand Guidelines

A Colorado Springs name turned Denver pancake house.

FIG 2.0 — MANSARD GREEN, CRUST TAN AND BOOTH CREAM (ABSTRACT HOMAGE)

FIG 2.1 — INN-SIGN SERIF
Aa

Two constants: a mansard green, crust tan and booth cream palette and an inn-sign serif register. Abstract homage — not a Village Inn product or mark; no sign, roof or logo is reproduced.

Founded
Denver, Colorado, as Village Inn Pancake House1958
Founders
Jim Mola and Merton “Andy” Anderson
Known for
Pancakes, pies and green-roofed restaurants
Today
BBQ Holdings, part of MTY Food Group
01

Colfax Avenue

A name bought in Colorado Springs and a pancake house in Denver.

The Village Inn name is older than the chain. The Denver Public Library’s history blog, in a May 2018 article, says brothers-in-law Jim Mola and Merton “Andy” Anderson bought a restaurant called The Village Inn on East Pikes Peak Avenue in Colorado Springs in November 1956. The seller, J. N. McCullough, a former mayor of the city, had run it for ten years; he kept the building, while Mola and Anderson took the business, its equipment and furnishings, and the name “Village Inn.”

That building had a history of its own. The library says it stood on the 1880 site of Grace Episcopal Church and had housed a restaurant since 1929, originally called the Chapel Inn. Mola had run Seymour’s Cafe in Eugene, Oregon, for ten years; Anderson had no restaurant background. The library says the pair went into business together after noticing how few pancake houses there were along the Front Range.

In December 1958 they opened their Village Inn Pancake House at 8855 East Colfax Avenue in Denver, the library says, and English Wikipedia, citing the company’s archived history page, gives the same address and year. Wikipedia says they incorporated as Village Inn Pancake House, Inc. in December 1959 and began franchising in 1961, with Dow Sherwood opening the earliest franchised restaurants in Tampa, Florida. The library adds that Mola and Anderson sold the original Colorado Springs Village Inn in September 1961 to concentrate on the pancake-house company.

The library’s account dwells on how carefully the chain was assembled. Franchisees went through months of classroom work and training in company restaurants in Denver; a 1971 Rocky Mountain News article it quotes has a franchising vice-president describing “the management training wringer, from kitchen to dining room to advertising to accounting.”

02

Colour

Vicorp, Bakers Square and a chain of owners.

The founders sold Village Inn Pancake House, Inc. to a group of investors in 1977, the library says, and in 1982 the company became the publicly traded Vicorp Restaurants, Inc. The following year Vicorp bought a chain of pie restaurants and renamed them Bakers Square; Wikipedia says the chain came from Pillsbury in May 1983.

Wikipedia says that by the end of the 1980s “Pancake House” had been dropped from the name as Village Inn added lunch and dinner menus, leaving the two-word name the restaurants carry today. Wikipedia, citing a FundingUniverse company history, says Vicorp bought restaurants from Ralston Purina’s Continental Restaurant Systems division and a group of former Sambo’s restaurants in 1984; the California sites were converted to Bakers Square, and those in Florida and Arizona became Village Inns. It says investment firms Goldner, Hawn, Johnson & Morrison and BancBoston Capital acquired Vicorp in May 2001, taking it private.

Vicorp filed for Chapter 11 protection on 3 April 2008, Wikipedia says, citing the Rocky Mountain News. The library and Wikipedia both record that its assets, including Village Inn and Bakers Square, passed in 2009 to American Blue Ribbon Holdings, a company Wikipedia says was owned by Fidelity National Financial and Newport Global Advisors. American Blue Ribbon Holdings filed for Chapter 11 on 27 January 2020, according to Nation’s Restaurant News as cited by Wikipedia, and the restaurants emerged that September under a restructured parent, VIBSQ Holdings.

BBQ Holdings, the Minnesota company behind Famous Dave’s, completed its acquisition of Village Inn and Bakers Square in July 2021, FSR reported on 30 July 2021. A year later Restaurant Business reported on 10 August 2022 that the Canada-based MTY Food Group had agreed to buy BBQ Holdings, and that BBQ would keep its strategy under the new owner; Wikipedia says the deal was finalised in September 2022. BBQ Holdings has owned Village Inn since 2021, and the Village Inn website footer in 2026 carries a BBQ Holdings, Inc. copyright.

Copy
Mansard green
#2F5D3A
Copy
Ink
#1E2A22
Copy
Crust tan
#C9A46A
Copy
Booth cream
#F5EEDF
Copy
Paper
#FAF7F0
03

Typography

Design and documentation.

The family-restaurant brands in this part of the group grew up beside the road. Their names were made to be read from a moving car, so the sign out front — a tall pylon, a lit cabinet, a roofline shape or a wordmark across the building — often did more work than any printed advertisement. A traveller who recognised the sign knew roughly what kind of room, menu and welcome waited inside before parking.

Inside, the identity carries on in ordinary objects: a laminated or folded menu with the name across its cover, a pie case or bakery counter near the entrance, booths and counter stools, printed placemats, coffee mugs and the uniforms of the staff. Many of these chains also changed hands more than once, so the wordmark, colours and building style can shift with each new owner while the name stays the same.

Each guide in this part sets out who started the brand and where, who has owned it since, and how its sign, logo and dining room are documented — separating what independent sources record from what the company says about itself.

Aa

An inn-sign serif — the register of a pie case card and a roadside sign. (Specimen set in Libre Baskerville, a serif STAND-IN; NOT the Village Inn logo.)

Inn-sign serif · the registerMansard green, crust tan and booth cream · the paletteGreen mansard roofs from the early 1990s · the signature

04

Village Inn

Prototype plans, green roofs and a new logo.

Village Inn treated the building as part of the brand from early on. The Denver Public Library says the look and location of each restaurant were planned: sites had to sit in busy areas mixing travellers, business and commercial workers and nearby families, Village Inn’s own designers supplied prototype plans for the buildings, and the restaurants were always standalone structures. A wholly owned subsidiary, the National Equipment Company, furnished each restaurant with everything “from ranges to menus to toothpicks,” the library says.

A later building programme is recorded too. English Wikipedia says that in the early 1990s every Village Inn restaurant was renovated with new green mansard roofs and neon signage. Wikipedia also says Village Inn restaurants began moving to a new corporate logo in 2010, during the American Blue Ribbon Holdings years. Wikipedia gives the earlier company name, Village Inn Pancake House, as running from 1958 to 1989, and the library quotes the chain’s site rule in full: “high-volume areas with a mixture of travelers, business and commercial workers, and families living within a two-mile radius.”

For a design guide, Village Inn shows how a restaurant chain can make its building a sign: a standalone prototype, a single roof colour and a name bought with an older restaurant. Compare Perkins, another pancake house from the late 1950s, and Marie Callender’s, a pie-led restaurant name. For this guide we use mansard green, crust tan and booth cream with a serif, an unofficial interpretation; no product or logo is reproduced.

05

Explore & save

Keep Village Inn’s identity on hand — save it to a board in the Made Good inspiration library.

Village Inn identity set

Pin the Village Inn mansard green, crust tan and booth cream palette and the inn-sign serif register to your own board.

Core Palette
Homage
Aa
Inn-sign serif
The register
Inn-sign serif
Gradient

♡ Save to a board

06

Source & notes

Sources: Denver Public Library history blog (8 May 2018, quoting the Rocky Mountain News, 1971); Wikipedia (Village Inn, citing the company’s archived history page, the Rocky Mountain News 2008 and Nation’s Restaurant News 2020; MTY Food Group); FSR (30 July 2021); Restaurant Business (10 August 2022); Village Inn (villageinn.com, 2026). No official brand hex is published, so the tones here are an unofficial interpretation, and no product or mark is reproduced.