A brand set up by people who already knew wheels.

Globber tells its own story briefly. The company’s About Us page says the brand was founded in 2014, and it calls France both its birthplace and the home of its designs, summing the idea up in the line “Born in France. Built for all.” An archived 2016 version of the site, headed “Who are we?”, adds that the brand was founded by experts with more than twenty years of experience in the riding industry, and describes the scooter as a tool for first riding sensations, family trips and getting around town. The same archived site carried the slogan “Free your mind & your body”.

The paperwork behind that early website points to a specific place. The legal notice published on the Globber site in 2016 names the publisher as Templar, a French société par actions simplifiée, with its registered office in Montluel, a town in the Ain department north-east of Lyon. That document is the clearest dated record of the business behind the brand in its early years, and it places the operation in the Lyon area rather than in Paris.

Today the company presents the work as split between two teams. Its About Us page says a design team in France and an engineering team in the factory work together, and that the result is a set of patented folding and steering systems. The company describes Globber as born from the power of a team rather than the ego of an individual.

The archived 2016 site also set out what it called “The Globber Attitude” in four points: a creative line where design and technique meet, products that grow as users develop, top-grade materials, and a place on the cutting edge of innovation. That site could be read in English, French, German and simplified Chinese, and the same idea of a product that keeps pace with a growing child runs through the company’s descriptions of its range today.

Scooters that change shape as children grow.

The product idea Globber returns to most often is adaptability. The company describes its GO•UP series as all-in-one scooters with a seat that change between three modes of use as a child grows, and it now sells a GO•UP 360° version with what it calls parent steering. Its EXPLORER TRIKE is described as an all-in-one trike and balance bike for toddlers, the GO BIKE series covers balance bikes for young children, and the LEARNING series groups transformable trikes and walking bikes for the youngest riders.

The older site set out the features the brand wanted to be known for. Its 2016 “Innovation on wheels” page listed an ultra-low deck, a removable foot rest, a triple reinforced structure, a second folding system and a steering-lock button. Those details still frame the range: the current site names three-wheel scooter series for children called PRIMO, ELITE and MASTER, two-wheel series called FLOW and NL, the electric E-MOTION series and the ULTIMUM range for adults.

In recent years the brand has stretched further back into early childhood. Its home page now leads with the STROLL•UP 2in1, which the company describes as a baby stroller that converts into a toddler ride-on, and a wider STROLL series of strollers and accessories. It also sells a SUNSHINE collection that it says uses recycled plastic and wheat straw in place of conventional plastic in applicable parts, and a GO SKATES line of inline skates for children.

The company’s descriptions place each series on a ladder of ages. It presents JUNIOR as classic three-wheel scooters designed for toddlers, FLOW as two-wheel scooters for children and teens, NL as big-wheel scooters, E-MOTION as electric scooters with hub motors for children, teens and adults, and ULTIMUM as three-wheel scooters for every member of the family. The About Us page lists the moments it hopes the products belong to: trips to work, time with friends, sunny days in the park, first steps and first scoots.

Design and documentation.

The brands in this group make kick scooters and bicycles for children and adults. Names in this field sit at different points in the trade: some are still run by the people or families who started them, while others have passed through several owners, and a single name may be sold through specialist bike shops, sporting-goods chains, toy shops and large general retailers at the same time.

A scooter or bike brand’s identity is often carried less by any single product than by a name, a model line and a badge, because the company behind the name may have changed hands, moved its production or widened its range far beyond where it began. That makes some plain questions worth asking of each name: who started it, who owns it now, and where its scooters or bikes are designed, made and assembled.

Each guide separates what independent sources record from what the company says about itself — its founding story, its owners over time, where its products are made and how its name and models have been presented — and marks plainly what rests only on the company’s own word.

A family of series names rather than one hero product.

Globber’s naming is a large part of its identity. Products are grouped into capitalised series names, from GO•UP and EXPLORER TRIKE to MASTER and ULTIMUM, often with a raised dot as a separator, and each series is introduced with a short slogan of its own, such as “GO•UP as you grow up!” and “Ready, Set, GO BIKE!”. The company’s own description of its products leans on the same vocabulary of bright colours, fun and family time.

The brand also frames its range by age rather than by product type. Its website divides scooters and ride-ons into sections for toddlers, kids, teens and adults, and the regional selector lists sites for countries from France, Germany and Spain to Hong Kong, mainland China, Japan and the United States. The company’s mission line is to bring joy to families around the globe with Globber scooters, and its vision line is a “better, greener world on wheels”.

For a design guide, Globber shows how a children’s product brand can be built on a system of names and colours rather than a single icon: a short, rolling word mark, a stack of capitalised series titles and a palette of saturated colours that carries from toddler trikes to adult scooters. Compare the Swiss scooter company in our Micro Scooters brand guidelines and the Austrian children’s bike maker in our woom brand guidelines. For this guide we use scoot cyan, sunshine yellow and lantern red with a rounded geometric sans, an unofficial interpretation; no product or logo is reproduced.

Keep Globber’s identity on hand — save it to a board in the Made Good inspiration library.