Fantini Brand Guidelines
Made on Lake Orta.
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Two constants: a lake-blue palette and a lake-sans register. Abstract homage — not a Fantini product or mark.
Made on Lake Orta
Fantini is the family-owned Italian tap house making design tapware on Lake Orta since 1947.
Fantini is the vein’s family-owned Italian designer — a tap house on a Piedmont lake that turns everyday water into design objects. Fantini makes design taps and mixers, shower fittings and kitchen tapware. Its answer to how a maker becomes a name is design plus place: work with leading designers, make it in Italy on the shores of a lake, and treat a tap as an object worth designing. A tap, made on Lake Orta.
Its identity is made on Lake Orta. Fantini’s design tapware, its Italian making and its family ownership are the work it is known for. A tap, made in Italy. Made on Lake Orta.
(Honest notes, so the story stays precise. Fantini — Rubinetterie Fratelli Fantini, at fantini.it — makes design taps and mixers, shower fittings and kitchen tapware. It was founded in 1947 by the Fantini brothers — “fratelli” means brothers — at Pella, on Lake Orta, in the province of Novara, Piedmont. On where it is made — a theme of this vein — Fantini is genuinely made in Italy, at Lake Orta. On ownership, it is an independent, family-owned firm, run by the Fantini family, with no parent group. On its design work, a verifiable partnership is the AboutWater venture with Boffi, with taps designed by figures such as Naoto Fukasawa and Piero Lissoni; specific collection names and other designer credits we leave out unless confirmed. Its name and marks, and its signature spout forms, are IP, described but never reproduced, and there is no official brand hex; these tones are an unofficial interpretation. Living designers are referred to only in public facts. This is design commentary and does not promote any product.)
Colour
Fantini lives in a lake-blue palette. Click a swatch to copy the hex.
Fantini’s identity is designed, made and Italian — a lake blue, an ink, a mist, a deep lake, and a paper. The palette leans lake blue and mist: a water register drawn from the Piedmont lake the brand calls home. It signals a design-led Italian tap house. The honest caveat: with no published brand hex, these values are an original, unofficial interpretation, not first-party colours.
The lesson is a lake-blue palette signals a designed, made-in-Italy identity. Fantini’s world is a designed, watery object. For designers, it is a reminder that a deep lake blue and a soft mist can carry a tap maker — the colour of the water it brings into the home. Because these tones can fail as small text, keep type dark and let the colour live in the accents, palette and band. The takeaways: design with the best; make it at home; keep it in the family; and treat any single hex as unofficial.
Typography
The register is a lake sans — clean, considered, made.
Fantini’s identity carries a clean, considered, made spirit — a design house, not a volume brand. A lake sans captures the mood: modern, elegant and Italian, the register of a tap designed as an object. Set in a lake-blue palette, the lake sans feels clean and considered — exactly the personality Fantini carries. It is design and place rather than a logo, mirroring water brought into the home. (Fantini’s real wordmark, and its spout forms, are things we describe but do not reproduce, and the exact typeface is not ours to use.) Because it is not ours to use, the honest description is “a lake-sans spirit,” shown here in a stand-in. The type behaves like the tap: clean, considered and made.
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A lake-sans spirit — considered and made. (Specimen set in Work Sans, a lake-sans STAND-IN; NOT the Fantini logo.)
The tap makers
Fantini stands for made on Lake Orta.
Fantini is a lesson in how design plus place can be an identity. A lake-blue palette, a lake sans and design tapware make one thing — made on Lake Orta — the whole identity: designed, made and Italian. The design-forward tapware is the differentiator, and the family Italian making is the meaning. The point is a family firm on a Piedmont lake that designs taps as objects and makes them in Italy.
Put to work, the identity is design plus place, told straight, as design. A maker in this spirit would work with great designers and make it at home — tapware, on Lake Orta. A reader in this spirit would keep the credits honest: the AboutWater venture with Boffi, and designers such as Fukasawa and Lissoni, are verifiable, while specific collection names and other credits should not be asserted without a second source. Fantini holds the vein’s around-the-world thread as the Italian design house, its who-owns-it thread at the independent-family end with Vola and Kohler, and its designer’s-hand thread with Vola and Dornbracht. The honest editorial moves are to date the founding to 1947, to place the making at Lake Orta, and to name only the confirmed design partnerships. The lesson Fantini teaches is that design plus place can hold an identity: the Italian making gives it substance, and the family ownership keeps it credible.
For designers and brand-builders, Fantini holds an Italy pole in the tap makers: design with the best — and make it at home. The lessons: treat a tap as an object; work with real designers; make it in-country; keep it in the family; and never reproduce a logo. It is also a reminder to stay precise: Fantini is the family-owned Italian tap house making design tapware on Lake Orta since 1947 — with the palette here an unofficial interpretation. Read that way, Fantini is less a fittings supplier than a lake-side design studio that happens to make taps, and treats the water as the point. It is the round’s clearest case that a fitting can be a design object first and a plumbing part second, and that keeping both the design and the making in one family, on one lake, is what lets it stay that way. Fantini made made-on-Lake-Orta the identity — proof that a tap, honestly made, can be the difference.
Explore & save
Keep Fantini’s identity on hand — save it to a board in the Made Good inspiration library.
Fantini identity set
Pin the lake-blue palette and the lake-sans register to your own board.



