A Tangerang biscuit maker and a coffee candy.

Kopiko is a brand of the Indonesian food company PT Mayora Indah Tbk, and its first product was a sweet. English Wikipedia, citing a 2018 sector report by the broker RHB, dates the Kopiko coffee candy to 1982, and the company’s own timelines agree. Mayora says it was the first coffee candy on the market; Kopiko’s brand site puts it more narrowly, calling the 1982 sweet the pioneer of coffee candy made with real coffee extract in Indonesia.

The company behind it was then only five years old. English Wikipedia says Mayora was founded on 17 February 1977 by Jogi Hendra Atmadja under the name United Brand, opened its first factory in Tangerang, west of Jakarta, and took the Mayora Indah name after its shares were listed on the Jakarta Stock Exchange on 4 July 1990. Mayora traces its roots further back, to biscuits baked in a family home kitchen in 1948 that became the Roma brand, and says its 1977 plant in Tangerang was its first full-production biscuit factory. By the company’s account, 1982 was also the year it launched the Astor wafer roll and first sold its products outside Indonesia.

The name has a botanical source. English and Indonesian Wikipedia both say Kopiko is named after kōpiko, the Hawaiian name for a plant of the coffee family, citing an American coffee retailer. Indonesian Wikipedia also records that the candy is made by PT Mayora Indah itself, while Kopiko instant coffee is made by PT Torabika Eka Semesta, a Mayora subsidiary; Mayora says it built the Torabika Eka Semesta coffee plant in Cikupa, Tangerang, in 1991.

Candy, coffee mixes and bottled coffee.

Kopiko’s brand site organises the range into three lines: “Coffee in Your Pocket” for the sweets, “Coffee Mix” for sachets and “Ready To Drink” for bottled and canned coffee. Its timeline adds two dates to 1982: 1991, when Kopiko launched an instant three-in-one coffee mix, and 2001, when it began selling ready-to-drink coffee. Indonesian Wikipedia lists the candy in original coffee and cappuccino flavours, the cappuccino sweet having once been sold as Kopiko Milko, alongside coffee mixes such as Kopiko Brown Coffee and Kopiko White Mocca and several mixes it says are sold only in the Philippines, among them Kopiko Blanca.

The ready-to-drink line carries the most specific claims. The brand site says Kopiko 78 takes its name from coffee extracted at 78°C and blended with caramelised milk, and it sells Kopiko Lucky Day, described as a Thai-style iced coffee, beside a “Volcanic Coffee” drink. Across the range the company says its coffee comes from Indonesia’s volcanic regions, and its brand pages call Kopiko “The Pocket Coffee.”

The brand travels widely, though the counts differ by source and date. Mayora said in December 2017 that the candy was sold in some 80 countries; the Kopiko site now says it is exported to more than 100. In November 2017 The Jakarta Post reported that a bag of Kopiko had been spotted in photographs of a Thanksgiving dinner on the International Space Station, and the brand site still headlines the episode.

The most visible recent campaign is in Korean television. The Korea Times reported in June 2026 that Macrocom, a Seoul-based importer, has paid for Kopiko product placement in more than a dozen shows since 2021, starting with Vincenzo on tvN and continuing with Castaway Diva (tvN, 2023), Connection (SBS, 2024) and Brave New World, airing on SBS and Netflix in 2026. The paper said Macrocom and Mayora targeted K-dramas together, with characters shown eating the sweets and the label in view, and that the convenience-store chain GS25 sold more than 200,000 packs in a month after Kopiko went on its shelves in 2024. Macrocom told the paper that the exposure had lifted online searches and sales.

Design and documentation.

The seven brands in this group make coffee, tea, noodles and sauces, and they come from Singapore, Indonesia, Japan, Vietnam and Malaysia: Prima Taste, Indocafe, Kopiko, Acecook, Chin-su, OLDTOWN White Coffee and BOH. Drink and food brands of this kind in general sit at many different points in the trade, from family firms that still carry a founder’s name to names that now belong to much larger food groups, and a single brand can be sold everywhere from a coffee shop counter to a supermarket shelf.

A drink or food brand’s identity is usually carried less by a single product than by a pack, a name and the cup or bowl it promises, because the company behind the name may have changed hands, moved its factory or grown far beyond the town where it started. That makes the questions behind each name worth asking plainly: who started it, who owns it now, and where its products are actually made and packed.

Each guide separates what independent sources record from what the company says about itself — its founding story, its owners over time, where its products are made and how its packaging has changed — and marks plainly what rests only on the company’s own word.

A listed parent and a ring of Indonesian plants.

Kopiko has had one owner throughout. It is a brand of PT Mayora Indah Tbk, the Jakarta-based company listed on the Indonesia Stock Exchange, whose larger portfolio also includes Roma biscuits, the Beng-Beng wafer bar, launched in 1984, and Torabika instant coffee, launched in 1990, according to the company’s timeline. English Wikipedia names Jogi Hendra Atmadja as president commissioner and Andre Sukendra Atmadja as president director, and lists subsidiaries including PT Torabika Eka Semesta, Mayora Nederland B.V. and Mayora India Pvt. Ltd.

Mayora presents itself as an Indonesian manufacturer. Its timeline names plants in Tangerang (1977), Cikupa for coffee (1991), the MM2100 industrial estate at Cibitung (1996), Ciawi for beverages (2005) and Balaraja for biscuits (2013), and the company says it reaches more than 90 countries. The Kopiko site describes the brand’s coffee as Indonesian, grown in the country’s volcanic regions.

For a design guide, Kopiko shows how a single coffee-coloured sweet can stretch into a whole coffee brand, from sachets to chilled bottles, while keeping one name in view on screens far from Jakarta. Compare Mayora, the parent company behind Roma and Kopiko, and Kapal Api, the Surabaya coffee brand. For this guide we use a roast brown, a caramel and a wrapper red with a bold geometric sans, an unofficial interpretation; no product or logo is reproduced.

Keep Kopiko’s identity on hand — save it to a board in the Made Good inspiration library.