Linens ’n Things Brand Guidelines
The New Jersey home store that became a website.
Aa
Two constants: a store navy, linen and thread terracotta palette and a plain retail sans register. Abstract homage — not a Linens ’n Things product or mark; no sign, bag or logo is reproduced.
A linen counter
A leased department, a bankruptcy court and a contraction.
Linens ’n Things grew out of a linen counter. In November 1958 Eugene Kalkin went into business for himself with Great Eastern Linens, a leased department inside Great Eastern Mills, a New Jersey discount store, he told Home Textiles Today in October 2008. Kalkin described that business as merging “seamlessly” into the one that followed, and the trade paper called Great Eastern Linens the progenitor of Linens ’n Things. English Wikipedia says Great Eastern Mills opened a store under the Linens ’n Things name in East Brunswick, New Jersey, in August 1970.
The company that carried the name into the following decades dates from 1975. Kalkin, a former merchant at Stern Bros. and Allied Stores, had partnered with the retailer Daylin in the stores, and in 1975 he bought a group of them out of the bankruptcy court, Home Textiles Today reported; the paper described that purchase as the chain’s beginning. A 1995 profile in the New Jersey business weekly NJBIZ also gives 1975 as the year Kalkin founded Linens ’n Things, and Wikipedia says he set up an independent parent company that became Linens ’n Things, Inc.
The proposition was written into the name: textiles at the front, and everything else for the home after the apostrophe. The NJBIZ profile, written when the company was based in Clifton, New Jersey, explained the “Things” as goods such as framed art and scented soaps, sold alongside towels, sheets and other linens. It quoted Norman Axelrod, who later ran the chain, recalling Kalkin as “very dynamic” and describing the concept as selling brand names in a low-cost environment.
In 1983 Kalkin sold the chain to Melville Corporation, the retail group that later became CVS, Home Textiles Today reported. Looking back in 2008, Kalkin said the business had been healthy and growing when he sold it, and that he did not want to second-guess the decisions taken by later management. He spoke instead about merchandising as a seasonal game of bringing in fresh product and watching how customers responded, and said many of the manufacturers he had dealt with had worked with Linens ’n Things for three decades or more.
Colour
Melville, a public listing, Apollo and a run of online owners.
Under Melville the chain changed shape. NJBIZ reported in 1995 that Melville’s chairman had asked Norman Axelrod, then a senior executive at Bloomingdale’s, to run Linens ’n Things, and that Axelrod took over as chief executive in April 1988. The profile said the company introduced its superstore format in 1989, giving it the floor space to expand the “Things” side of the business, and that by 1995 it was replacing its smaller traditional stores with superstores. The same article described a close rivalry with Bed Bath & Beyond, the two chains competing for the same sites; it cited one New Jersey location the two had contested.
Wikipedia says Linens ’n Things was spun off in a public offering in 1996, when Melville reorganised itself into CVS Corporation, and that it remained a listed company until February 2006, when it was acquired by Apollo Global Management, the private-equity firm. Its corporate website in 2007 described the business as a large-format retailer of home textiles, housewares and decorative home accessories, with stores in the United States and Canada.
The company filed for Chapter 11 bankruptcy protection on 2 May 2008 and, after failing to find a buyer to operate it, held going-out-of-business sales that closed its stores by the end of 2008, Wikipedia records.
The name outlived the stores. In April 2009 The Hartford Courant reported that Linens ’n Things was back as an online store at lnt.com, selling the same kinds of bedding, bath, kitchen and home décor goods as the shops had. A December 2013 press release from Gordon Brothers Group said the intellectual property had passed after the liquidation to a joint venture of Hilco Global, Gordon Brothers Group and Infinity Lifestyle Brands, which relaunched the brand online, and announced its sale to Galaxy Brand Holdings. Forbes reported in July 2020 that Retail Ecommerce Ventures, founded in 2019 by Tai Lopez and Alex Mehr, had acquired the rights to the brand, alongside Pier 1 and the Franklin Mint.
In October 2026 lnt.com operates as an online home-goods store under the name Linens N Things, with bedding, bath, kitchen and home décor sections and a 2026 copyright line.
Typography
Design and documentation.
A store chain that has closed leaves its identity behind in a scattered set of objects: the lettering that once ran along a shopfront, the cover of a mail-order catalogue, a printed shopping bag, a receipt, a gift card or a television advertisement recorded off the air. None of these was made to last. Signs were taken down when leases ended, catalogues went out with the recycling, and bags were reused until they wore through, so what survives tends to be whatever someone chose to keep.
That makes the visual record of a defunct retailer patchy and uneven. Photographs of storefronts, archived web pages and library or museum holdings can show how a name was set and coloured at particular moments, but they rarely show the whole sequence of changes, and they almost never explain who designed a mark or why it was redrawn. A name may also outlive its stores, passing to new owners who use it online or on a different kind of business.
Each guide in this group therefore keeps to what dated sources record about the chain, its owners and what became of its name, and treats the palette and typeface here as an interpretation rather than a reconstruction.
Aa
A plain retail sans — the register of a superstore fascia and a shelf label. (Specimen set in Libre Franklin, a sans-serif STAND-IN; NOT the Linens ’n Things logo.)
Linens ’n Things
A contraction that carried the whole store.
The Linens ’n Things identity is, above all, a name that works as a description. It puts the chain’s core category, linens, in front, joins it with a clipped, spoken “’n”, and leaves the second word deliberately open. The NJBIZ profile of 1995 gave the reading that the name invites: textiles such as towels and sheets at the heart of the store, and the “Things”, from framed art to scented soaps, around them. When the chain moved to superstores from 1989, it was that second word that grew.
The spelling of the name has shifted with its owners. The company’s own website in 2007 wrote it as Linens ’n Things, with a lower-case “n” after the apostrophe. The 2013 press release announcing the sale to Galaxy Brand Holdings wrote Linens ’N Things, with a capital, and the same release also used “Linens and Things” in a quotation. In 2026 the online store at lnt.com titles itself Linens N Things, without an apostrophe at all. Each version keeps the same two nouns joined by the same short “n”.
The other constant is the short domain. The corporate pages of 2007 sat on lnt.com; The Hartford Courant sent readers to lnt.com when the online store reopened in 2009; and the same three letters front the store in 2026. The domain passed from owner to owner along with the trademark.
NJBIZ described Linens ’n Things and Bed Bath & Beyond as competing for the same sites in 1995, and Axelrod said the two chains often came head to head. Kalkin’s own account in Home Textiles Today framed the business as a merchant’s game of seasonal product, rather than as a matter of logos or signage.
For a design guide, Linens ’n Things shows how a plain descriptive name, a contraction and a three-letter domain can carry a retail brand from a leased linen counter through public ownership, private equity and liquidation into an online afterlife. Compare it with Bed Bath & Beyond, its rival for New Jersey sites, and Pier 1, another home-goods name acquired by the same online owner in 2020. For this guide we use store navy, linen and thread terracotta with a sans, an unofficial interpretation; no product or logo is reproduced.
Explore & save
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Linens ’n Things identity set
Pin the Linens ’n Things store navy, linen and thread terracotta palette and the plain retail sans register to your own board.

