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Puerto de Indias Brand Guidelines: The Strawberry Gin From a Carmona Distillery Founded in 1880

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Brand Guidelines · Field Guide

Puerto de Indias Brand Guidelines

The strawberry gin from a Carmona distillery founded in 1880.

FIG 7.0 — FACETED GLASS (ABSTRACT HOMAGE)

FIG 7.1 — CLASSIC SERIF
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Two constants: a Puerto de Indias strawberry pink and tower gold palette and a Classic serif register. Abstract homage — not a Puerto de Indias product or mark; no bottle, logo or label is reproduced.

Launched
Carmona, Seville2013
Founders
José Antonio and Francisco Rodríguez Fernández
Known for
Strawberry gin, Torre del Oro bottle
Owner
Grupo Licores de Guatemala (deal announced 2026)
01

Los Alcores de Carmona

Two brothers and an 1880 distillery.

Puerto de Indias is a gin made in Carmona, a town about 30 kilometres from Seville, rather than in the city itself. Its distillery, Los Alcores de Carmona, is older than the brand. The Spanish trade journal Alimarket described it in March 2015 as a family business founded in 1880 and as the maker of the first natural pacharán from Andalusia. The company’s own website calls it one of the first distilleries in the province of Seville, founded in 1880 and built over first-century Roman baths that were later turned into a water-powered flour mill after the arrival of the Arabs.

The brand was started by two brothers. A press release from the investment firm H.I.G. Capital in February 2018 named the founders as José Antonio and Francisco Rodríguez Fernández. The company’s “Quiénes somos” page tells the story of two Seville brothers who decided to buy an old Andalusian distillery, which it says was close to shutting, and its distillery page says the history of the gin began in 2013, when the two brothers set out to create a drink that reflected the essence and flavour of Seville and Andalusia.

Alimarket dated the launch to the middle of 2013 in Andalusia, and in June 2015 reported that sales had begun in September 2013. At that time the brand was marketed by a company called Karmo Spirit and made by Los Alcores de Carmona. The trade journal said the gin was distilled in copper stills with more than 130 years of history, and in March 2015 added that the stills were heated with olive wood. Basilio Rodríguez, described by Alimarket as the distillery’s manager, said that after establishing the gin with Spain’s big retail chains the next step was export; an agreement with El Corte Inglés and Hipercor was putting it in more than 100 stores across Spain that year, and by June 2015 the company had added a new bottling line at Carmona.

02

Colour

Strawberries, juniper and a port’s name.

The name looks back to Seville’s past. H.I.G.’s 2018 release explained that “Puerto de Indias” refers to the discovery of the Americas, when Seville was a major port for trade with the New World.

The gin that made the brand is Puerto de Indias Strawberry. The company calls it “the original strawberry gin,” made with strawberries and juniper, and says it was the first gin made with natural strawberries and that it gave rise to the pink gin category; those are the company’s own claims. Its distillery page says production starts with juniper berries, natural strawberries from Huelva and a selection of botanicals and spices, which are then distilled in copper stills. Alimarket also reported in 2015 that the gin used strawberries from the province of Huelva together with botanicals gathered in the Andalusian countryside.

The range has grown around that first bottle. In 2018 H.I.G. listed three gins: the Strawberry, a Pure Black Edition and a relaunched Classic with a more citrus, fresher formula. The current website lists the Classic, Pure Black and Strawberry alongside a set of fruit gins — among them mango, melon and a peach and orange — and an alcohol-free “0,0” version. For the brand’s tenth anniversary the company made a limited X Aniversario edition, distilled with white pineberries, which it calls “diamond strawberries” and says were picked by hand, one by one. It also now sells Puerto de Indias Legacy, a dry gin that it says combines eleven botanicals and was created “by and for bartenders.”

The brand looked abroad early. In September 2015 Alimarket reported that exports had begun to the United Kingdom, Portugal and the Netherlands, as the company entered a new phase aimed mainly at international markets. Today the company says its gin is sold in more than 40 countries.

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Strawberry pink
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Raspberry
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Tower gold
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River blue
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Paper
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03

Typography

Design and documentation.

The seven brands in this group are all Spanish gins: Nordés, Xoriguer, Puerto de Indias, Larios, Gin Raw, Le Tribute and Santamanía. They come from different corners of the country, from Galicia and the Balearic Islands to Andalusia, Catalonia and Madrid, and they sit at different points in the trade, from family distilleries and small independent producers to names that now belong to much larger drinks groups.

A gin brand’s identity is usually carried less by the liquid than by a bottle, a label and the place it names, because the company behind the name may have changed hands, moved its distilling or grown far beyond the town where it began. That makes the questions behind each name worth asking plainly: who started it, who owns it now, and where its gin is actually distilled and bottled.

Each guide separates what independent sources record from what the company says about itself — its founding story, its owners over time, its recipe and botanicals, where its gin is made and how its bottles and labels have changed — and marks plainly what rests only on the company’s own word.

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A classic serif for a gin named after a trading port. (Specimen set in Cormorant Garamond, a serif STAND-IN; NOT the Puerto de Indias logo.)

Classic serif · the registerStrawberry pink, raspberry and tower gold · the paletteThe strawberry gin from Carmona · the signature

04

Puerto de Indias

A bottle inspired by the Torre del Oro.

The bottle is the brand’s main design statement. In September 2015 Alimarket reported that Puerto de Indias had unveiled a new bottle inspired by Seville’s Torre del Oro, with a faceted, complex glass body that catches and reflects the light, an area for the label and a set of engravings meant to authenticate the brand. The trade journal credited the structural and graphic design to Avanza Packaging, the design studio of Grupo Juvasa.

The distillery has become part of the brand as well. The company runs visits at Carmona and says its visitor centre holds the “Saborea Sevilla” distinction from Saborea España, is part of the SICTED tourism-quality scheme and belongs to the industrial-tourism network of the Diputación de Sevilla, the provincial government.

Ownership has changed twice. In February 2018 an affiliate of H.I.G. Capital acquired a majority interest in the Puerto de Indias Group, to speed up its growth and support its move into international markets, the firm said. Leopoldo Reaño, a principal at H.I.G. Europe, said the firm was thrilled to support the management team led by José Antonio and Francisco, and José Antonio Rodríguez said the shareholders and employees were enthusiastic about the new phase. In January 2026 Grupo Licores de Guatemala, whose brands include Botrán rum and Xibal gin, announced an agreement to acquire 100% of Puerto de Indias from H.I.G., with completion expected at the end of the month, Just Drinks and the Central American news site PDCC reported. On 27 January 2026 the law firm Greenberg Traurig, which advised the buyer, said its client La Bevanda Holdings, the parent of Licores de Guatemala, was acquiring the company from H.I.G.’s Luxembourg affiliate. The buyer’s announcement also said a new, modern factory had recently gone into operation in Carmona.

For a design guide, Puerto de Indias shows how a young brand can borrow a city’s history — the name of a trading port and the shape of a landmark tower — and pair it with a single fruit. Compare Larios, the Málaga gin that Suntory has owned since 2014, and Gin Mare, another Spanish gin built on a sense of place. For this guide we use strawberry pink, raspberry, tower gold and river blue with a serif, an unofficial interpretation; no product or logo is reproduced.

05

Explore & save

Keep Puerto de Indias’s identity on hand — save it to a board in the Made Good inspiration library.

Puerto de Indias identity set

Pin the Puerto de Indias strawberry pink, raspberry and tower gold palette and the Classic serif register to your own board.

Core Palette
Homage
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Classic serif
The register
Classic serif
Gradient

♡ Save to a board

06

Source & notes

Sources: Alimarket (5 March, 24 June and 25 September 2015); H.I.G. Capital press release (21 February 2018); PDCC (8 January 2026); Just Drinks (13 January 2026); Greenberg Traurig press release (27 January 2026); Puerto de Indias (ginpuertodeindias.com, 2026). No official brand hex is published, so the tones here are an unofficial interpretation, and no product or mark is reproduced.