Trimbach Brand Guidelines
The Ribeauvillé Riesling house that dates itself to 1626.
Aa
Two constants: a Riesling straw, vine green and limestone palette and a classical serif register. Abstract homage — not a Trimbach product or mark; no label, logo or bottle is reproduced.
From Riquewihr to Ribeauvillé
A family that has moved its cellar twice in four centuries.
Maison Trimbach, which trades as F. E. Trimbach, is a family-owned Alsace wine house in Ribeauvillé, in the Haut-Rhin. English Wikipedia describes it as a producer that makes its top wines from its own vineyards while also running a négociant business that buys grapes for further wines, and as a house especially noted for dry Riesling in a traditional Alsace style.
The house dates itself to 1626, and it did not begin in Ribeauvillé. English Wikipedia, citing the company, says it was founded in Riquewihr by Jean Trimbach, who came from Sainte-Marie-aux-Mines. The company’s own timeline adds that the first Trimbachs had arrived from Switzerland in the 16th century to work in the silver mines of Sainte-Marie-aux-Mines, and that in 1626 Jean Trimbach was received as a bourgeois of Riquewihr, where he became a grower and winemaker.
Two moves followed. The estate relocated to Hunawihr in 1840, the company says, and English Wikipedia places that move in the 1840s. The family then moved to Ribeauvillé just after the First World War, in 1920 by the company’s account, and the house is still there, at the foot of the Geisberg grand cru vineyard. The name on the labels comes from Frédéric Emile Trimbach, who the company says took over the estate after the move to Hunawihr and built its reputation beyond Alsace in the late 19th century. Frédéric Théodore Trimbach, born in 1898, was one of the founders, the company says, of the Syndicat des Négociants et Viticulteurs d’Alsace.
After the Second World War the house passed to two brothers. The company says Bernard Trimbach took over in 1953, running the vineyard, the administration and the winemaking, and that his younger brother Hubert joined in 1963 after HEC Paris to sell the wines abroad, a job he did for more than 50 years. The next generation arrived in 1979, when Pierre Trimbach came home after studying in Beaune, and in 1985, when his brother Jean joined to handle export and marketing.
Colour
A label from 1919, a cuvée from 1967 and a grand cru named only in 2015.
Trimbach’s most famous wine is Clos Ste Hune, a dry Riesling from a single plot inside the Rosacker grand cru at Hunawihr. English Wikipedia calls it the house’s most famous wine; Wine Spectator described it in February 2026 as coming from an old-vine parcel of about four acres, and the company gives the plot as 1.67 hectares. The label is old too: the company says the Clos Ste Hune label was created in 1919 and has stayed “pretty much the same ever since.”
The second signature is Cuvée Frédéric Emile, named after the 19th-century head of the house. The company says it was first made in 1967, replacing a wine called Riesling Grande Réserve, and that it comes from the Geisberg and Osterberg grands crus that rise behind the Ribeauvillé estate.
That changed only recently. The company says the Couvent de Ribeauvillé entrusted its vineyard to the house, that Trimbach made its first Geisberg from the convent’s 2.66 hectares in 2009, and that it put the wine on sale in 2015 as the first Trimbach wine to name its grand cru on the label, following the wish of the convent’s sisters and the tighter grand cru rules of 2001 and 2011. In 2012 the family bought 1.6 hectares in the Schlossberg grand cru, which also became a named Riesling.
The rest of the range is built in tiers. The company lists five: Classic, Réserve, Réserve Personnelle, a Riesling and Grands Crus collection, and the sweet Vendanges Tardives and Sélection de Grains Nobles. Riesling makes up half of production, and each wine is made from a single grape variety, except a Pinot Blanc blended with Auxerrois. In the cellar the house says it avoids malolactic fermentation for its whites and ages wines in old casks and stainless steel; the company’s credo is “balance, balance and balance,” and Wine Spectator quoted Jean Trimbach using the same three words. Inside the family, the company says, Frédérique Trimbach, who joined in 2016, manages the graphic side and the labels.
Typography
Design and documentation.
The seven brands in this group are all Rhône and Alsace wine houses: Guigal, Chapoutier, Paul Jaboulet Aîné, Château de Beaucastel, Trimbach, Hugel and Zind-Humbrecht. Wine houses in general sit at many different points in the trade, from family estates that still carry a founder’s name to houses that now belong to larger groups, and a single name can be sold everywhere from a wine shop to a restaurant list.
A wine house’s identity is usually carried less by a single bottle than by a label, a name and the place it promises, because the company behind the name may have changed hands, bought new vineyards or grown far beyond the place where it started. That makes the questions behind each name worth asking plainly: who started it, who owns it now, and where its wine is actually made and bottled.
Each guide separates what independent sources record from what the house says about itself — its founding story, its owners over time, where its wine is made and how its labels have changed — and marks plainly what rests only on the company’s own word.
Aa
A classical serif for a family name on a long-lived label. (Specimen set in Cormorant Garamond, a serif STAND-IN; NOT the Trimbach logo.)
Trimbach
Where it is made, who owns it and who runs the cellar now.
Everything is made in Alsace. The company says it owns about 60 hectares of vines on the Ribeauvillé fault, about 70 percent of them in Ribeauvillé, Bergheim and Hunawihr, and that it also buys grapes from 35 partner growers. It says organic farming began in Clos Ste Hune in 2008 and that its own vineyards and the grapes it buys have been certified organic since 2023. The wines are pressed, fermented and bottled at the Ribeauvillé estate, where the company says the juice runs by gravity into the cellar below.
Ownership has never left the family. The company describes the present generations as the 12th and 13th: Jean Trimbach remains sales and export director, and the 13th generation, Anne (from 2008), Julien (2014), Frédérique (2016) and Pauline (2021), work across export, the cellar, purchasing and the French market. Wine Spectator reported in February 2026 that Pierre Trimbach, technical director since 1979, had died that January, after a career that included spells with Famille Hugel and Robert Mondavi before he returned home, and that his nephew Julien Trimbach would lead the cellar. The company now says Julien is the house’s sole winemaker. The same report noted that Pierre had led the Grandes Maisons d’Alsace for 30 years and chaired the Vendanges Tardives and Sélection de Grains Nobles committee from 2000.
Two naming notes. Trimbach is also the name of a municipality in the Swiss canton of Solothurn and of a commune in the Bas-Rhin; the wine house’s own site is trimbach.fr. And the house’s neighbour in reputation is Hugel of Riquewihr, the town where the Trimbachs began.
For a design guide, Trimbach shows how a single family name, a label kept almost unchanged since 1919 and a strict dry style can carry an Alsace house for four centuries. Compare Hugel, the Riquewihr family house with its yellow label, and Dr. Loosen, the Mosel Riesling estate. For this guide we use Riesling straw, vine green and limestone with a serif, an unofficial interpretation; no product or logo is reproduced.
Explore & save
Keep Trimbach’s identity on hand — save it to a board in the Made Good inspiration library.
Trimbach identity set
Pin the Trimbach Riesling straw, vine green and limestone palette and the classical serif register to your own board.



