Keyboardio Brand Guidelines
The wooden split keyboard.
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Two constants: a walnut-brown palette and a wooden-sans register. Abstract homage — not a Keyboardio product or mark.
The wooden split keyboard
Keyboardio is the Berkeley maker of the wooden, open-source Model 100 split keyboard — and the Atreus.
Keyboardio brings the round its craft — the Berkeley maker whose Model 100, a sculpted, hardwood-bodied split keyboard running open-source firmware, turned an ergonomic board into a warm, wooden object. Keyboardio makes wooden split keyboards, and its answer to a round about ergo and split boards is character: not machined aluminium but milled hardwood, open at the firmware, made by two founders. A keyboard, carved in wood.
Its identity is the wooden split keyboard. Keyboardio’s Model 100, its open-source ethos and its Berkeley roots are the story here. A keyboard, wooden. The wooden split keyboard.
(Honest notes, so the story stays precise. Keyboardio — at keyboard.io — was founded in 2014, from a personal project begun in 2012, by Jesse Vincent and Kaia Dekker, and is based in Berkeley, California. Its flagship is the Model 100, a wooden-bodied ergonomic split keyboard with a precision-milled hardwood enclosure in walnut, maple or cherry and hot-swappable switches, the successor to the original Model 01, and it also makes the compact aluminium Atreus and is shipping a new Preonic. Its firmware, Kaleidoscope, is open source and actively maintained. The Model 01 was a notable Kickstarter success, which we frame without quoting figures. On where it is made — a theme of this round — Keyboardio is a US company whose hardware is well documented as manufactured in China, so we say US-designed with Chinese manufacture, framed as reported since the current site does not print a country. On ownership, it is independent and founder-run, presented as Jesse and Kaia, and Jesse Vincent brings a genuine open-source pedigree from Request Tracker, K-9 Mail and the Perl project. Its marks — Keyboardio, Model 100 — are IP we describe but do not reproduce, and there is no official brand hex; these tones are an unofficial interpretation. This is design commentary and does not promote any product.)
Colour
Keyboardio lives in a walnut brown. Click a swatch to copy the hex.
Keyboardio’s identity is wooden, open-source and founder-run — a walnut brown, an ink, an ash, a deep timber, and a paper. The palette leans walnut brown and ash: a warm, woody register that nods to a hardwood keyboard rather than a technical palette. It signals a crafted, open maker. The honest caveat: with no published brand hex, these values are an original, unofficial interpretation, not first-party colours.
The lesson is a walnut brown signals a wooden, crafted identity. Keyboardio’s world is a wooden, made object. For designers, it is a reminder that a warm walnut and a soft ash can carry a keyboard brand — the tone of milled hardwood. Because these tones can fail as small text, keep type dark and let the colour live in the accents, palette and band. The takeaways: make it wooden; open the firmware; stay founder-run; and treat any single hex as unofficial.
Typography
The register is a wooden sans — warm, crafted, open.
Keyboardio’s identity carries a warm, crafted, open spirit — a founder workshop, not a mass brand. A wooden sans captures the mood: friendly, natural and considered, the register of a hardwood keyboard with open firmware. Set in a walnut-brown palette, the wooden sans feels warm and crafted — exactly the personality Keyboardio carries. It is milled wood rather than a logo, mirroring hardwood grain. (Keyboardio’s real wordmark is a thing we describe but do not reproduce, and the exact typeface is not ours to use.) Because it is not ours to use, the honest description is “a wooden-sans spirit,” shown here in a stand-in. The type behaves like the keyboard: warm, crafted and open.
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A wooden-sans spirit — warm and crafted. (Specimen set in Work Sans, a wooden-sans STAND-IN; NOT the Keyboardio logo.)
Ergo & split boards
Keyboardio stands for the wooden split keyboard.
Keyboardio brings the round its craft. A walnut-brown palette, a wooden sans and a hardwood keyboard make one thing — the wooden split keyboard — the whole identity: wooden, open-source and founder-run. The hardwood body is the differentiator, and the open firmware is the meaning. The point is a Berkeley maker whose Model 100 turned an ergonomic split board into a warm, milled-wood object with fully open firmware.
Put to work, the identity is wooden craft told straight, as design. A maker in this spirit would make it wooden, open the firmware, and stay founder-run. A reader in this spirit would keep the facts right: Keyboardio was founded in 2014 by Jesse Vincent and Kaia Dekker in Berkeley, from a 2012 project; the Model 100 is a hardwood split keyboard, successor to the Model 01, alongside the Atreus and a new Preonic; its Kaleidoscope firmware is open source; it is US-designed with Chinese manufacture, framed as reported; and it is independent and founder-run. Keyboardio sits in the round’s open-source thread with UHK, ZSA, Kinesis, MoErgo and Dygma, the unusually open ergo category, and in the split thread with ZSA and UHK. The honest editorial moves are to date the founding to 2014, to name both founders, to say US-designed and China-made as reported, and to credit the open-source firmware. The lesson Keyboardio teaches is that wooden craft and open firmware can be a whole identity, and honesty about the Chinese manufacture keeps the craft credible.
For designers and brand-builders, Keyboardio continues ergo & split boards: make it wooden — and open the firmware. The lessons: choose a warm material; open your firmware genuinely; stay small and founder-run; say designed-here and made-there honestly; and never reproduce a logo. It is also a reminder to stay precise: Keyboardio is the Berkeley maker of the wooden, open-source Model 100 split keyboard and the Atreus — with the palette here an unofficial interpretation. Read that way, Keyboardio is less a keyboard than a craft object: a hardwood split board with open firmware, made by two founders. The lesson for a brand is that material craft and open source reinforce each other, and honesty about the manufacture keeps the craft earned. Keyboardio made the-wooden-split-keyboard the identity — proof that wood and openness can define a maker.
Explore & save
Keep Keyboardio’s identity on hand — save it to a board in the Made Good inspiration library.
Keyboardio identity set
Pin the walnut-brown palette and the wooden-sans register to your own board.


