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ZSA Brand Guidelines: The Split Keyboard Made in Taiwan

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Brand Guidelines · Field Guide

ZSA Brand Guidelines

The split keyboard made in Taiwan.

FIG 1.0 — MACHINED-CASE DISCS (ABSTRACT HOMAGE)

FIG 1.1 — SPLIT SANS
Aa

Two constants: a split-coral palette and a split-sans register. Abstract homage — not a ZSA product or mark.

Makes
Split ergo keyboards
Since
2015Canada
Made
Taiwan
Owned
Independent
01

The split keyboard made in Taiwan

ZSA is the maker of the ErgoDox EZ, Moonlander and Voyager split keyboards — made in Taiwan.

ZSA brings the round its transparency — the Canadian company that productized the open-source ErgoDox into a warrantied split keyboard, and makes its boards in Taiwan by fairly paid employees rather than in a Chinese contract factory. ZSA makes split ergonomic keyboards, and its answer to a round about ergo and split boards is trust: a configurable split board, made openly and ethically, sold directly. A keyboard, made in the open.

Its identity is the split keyboard made in Taiwan. ZSA’s ErgoDox EZ, Moonlander and Voyager, and its transparency, are the story here. A keyboard, split. The split keyboard made in Taiwan.

(Honest notes, so the story stays precise. ZSA Technology Labs, at zsa.io, is a Canadian corporation, registered in Toronto with Quebec ties, so we say Canadian rather than flatly Montreal. It makes split ergonomic keyboards: the Voyager, a compact low-profile split; the Moonlander, a split with articulating thumb clusters; and the ErgoDox EZ, the original, a commercially assembled, warrantied version of the open-source ErgoDox designed by Dominic Beauchamp, running QMK; plus the Oryx browser-based layout editor, the Keymapp app and the typ.ing trainer. It launched via a 2015 crowdfunding campaign, and Erez Zukerman is CEO and co-founder, with the ErgoDox EZ credited to Zukerman, Dmitry Slepov and Yaara Lancet. On where it is made — the standout of this round — ZSA states plainly that its keyboards are made in an office building in Taiwan by fairly paid employees with full benefits, explicitly not by contractors in a factory in China, and that it ships from Taiwan. On ownership, it is independent and privately held, takes no investors, sells only direct, and runs a transparency-forward brand with a public Trust page. Its marks — ZSA, Moonlander, ErgoDox EZ — are IP we describe but do not reproduce, and there is no official brand hex; these tones are an unofficial interpretation. This is design commentary and does not promote any product.)

02

Colour

ZSA lives in a split coral. Click a swatch to copy the hex.

ZSA’s identity is transparent, ethical and configurable — a split coral, an ink, a peach, a deep clay, and a paper. The palette leans split coral and peach: a warm, human register that nods to a transparency-forward maker rather than a cold technical palette. It signals an open, ethical brand. The honest caveat: with no published brand hex, these values are an original, unofficial interpretation, not first-party colours.

The lesson is a split coral signals a transparent, ethical identity. ZSA’s world is a configurable, made object. For designers, it is a reminder that a warm coral and a soft peach can carry a keyboard brand — the tone of openness. Because these tones can fail as small text, keep type dark and let the colour live in the accents, palette and band. The takeaways: productize open source; make it ethically; be radically transparent; and treat any single hex as unofficial.

Copy
Split coral
#C2543E
Copy
Ink
#1A0A06
Copy
Peach
#E8AE9C
Copy
Deep clay
#481A0E
Copy
Paper
#F5E8E2
03

Typography

The register is a split sans — open, configurable, plain.

ZSA’s identity carries an open, configurable, plain spirit — a transparent maker, not a boutique. A split sans captures the mood: clean, human and confident, the register of a configurable split board made in the open. Set in a split-coral palette, the split sans feels open and configurable — exactly the personality ZSA carries. It is an open object rather than a logo, mirroring a machined split case. (ZSA’s real wordmark is a thing we describe but do not reproduce, and the exact typeface is not ours to use.) Because it is not ours to use, the honest description is “a split-sans spirit,” shown here in a stand-in. The type behaves like the keyboard: open, configurable and plain.

Aa

A split-sans spirit — open and configurable. (Specimen set in Space Grotesk, a split-sans STAND-IN; NOT the ZSA logo.)

Split sans · the registerSplit coral and peach · the paletteThe Moonlander split · the signature

04

Ergo & split boards

ZSA stands for the split keyboard made in Taiwan.

ZSA brings the round its transparency. A split-coral palette, a split sans and a configurable split board make one thing — the split keyboard made in Taiwan — the whole identity: transparent, ethical and configurable. The Taiwan making is the differentiator, and the open, direct model is the meaning. The point is a Canadian company that productized the open-source ErgoDox and makes its boards in Taiwan by fairly paid employees, sold directly with a public Trust page.

Put to work, the identity is transparency told straight, as design. A maker in this spirit would productize open source, make it ethically, and be radically transparent. A reader in this spirit would keep the facts right: ZSA Technology Labs is a Canadian corporation, registered in Toronto with Quebec ties; it makes the Voyager, Moonlander and ErgoDox EZ split keyboards with the QMK-powered Oryx editor; it launched via 2015 crowdfunding, with Erez Zukerman as CEO and co-founder; its boards are made in Taiwan by fairly paid employees, explicitly not in a Chinese factory; and it is independent, takes no investors and sells direct. ZSA anchors the round’s where-made thread at the ethical-making end with Maltron and UHK, the local and fair-labour makers, and its open-source thread runs through the whole round. The honest editorial moves are to say Canadian not flatly Montreal, to credit the open-source ErgoDox origin, to state the Taiwan fair-labour making, and to note the no-investors, direct model. The lesson ZSA teaches is that transparency and ethical making can be a whole identity, and honesty about the Taiwan making keeps the trust credible.

For designers and brand-builders, ZSA continues ergo & split boards: make it ethically — and be radically transparent. The lessons: build on open source and credit it; choose fair-labour manufacture and name it; sell directly without investors; publish your ethics; and never reproduce a logo. It is also a reminder to stay precise: ZSA is the maker of the ErgoDox EZ, Moonlander and Voyager split keyboards, made in Taiwan — with the palette here an unofficial interpretation. Read that way, ZSA is less a keyboard than a stance: a configurable split board made openly and ethically. The lesson for a brand is that transparency and ethical making reinforce each other, and naming the Taiwan fair-labour making keeps the trust earned. ZSA made the-split-keyboard-made-in-Taiwan the identity — proof that how you make can define a maker.

05

Explore & save

Keep ZSA’s identity on hand — save it to a board in the Made Good inspiration library.

ZSA identity set

Pin the split-coral palette and the split-sans register to your own board.

Core Palette
Homage
Aa
Split sans
The register
Split sans
Gradient

♡ Save to a board

06

Source & notes

Editorial reference. This article reports publicly documented facts about ZSA’s visual identity as design commentary; it is not affiliated with, or endorsed by, ZSA Technology Labs, and it does not promote the purchase or use of any product. The ZSA, Moonlander and ErgoDox EZ names are trademarks of their owner — the graphics here are original abstract homages (colour discs and machined-case texture swatches); no keyboard, split half, keycap or logo is reproduced, and all specimen text is set in a Google-Font stand-in. Facts reported from the maker’s own sites (zsa.io, ergodox-ez.com): ZSA (ZSA Technology Labs, a Canadian corporation — registered in Toronto, with Quebec ties) makes split ergonomic keyboards — the Voyager (compact low-profile), the Moonlander (articulating thumb clusters) and the ErgoDox EZ (a commercially assembled, warrantied version of the open-source ErgoDox designed by Dominic Beauchamp; QMK) — plus the Oryx browser layout editor, Keymapp app and typ.ing trainer; launched via 2015 crowdfunding, CEO/co-founder Erez Zukerman (ErgoDox EZ credited to Zukerman, Dmitry Slepov and Yaara Lancet). Honest notes: ZSA states its keyboards are made in an office building in Taiwan by fairly paid employees with full benefits — explicitly not by contractors in a factory in China — and ships from Taiwan; it is independent and privately held, takes no investors, sells only direct, and is transparency-forward (public Trust page). No official brand hex is published, so the tones here are an unofficial interpretation.