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Dingle Distillery Brand Guidelines: The Kerry Sawmill Distillery Opened in 2012

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Brand Guidelines · Field Guide

Dingle Distillery Brand Guidelines

The Kerry sawmill that became a distillery in 2012.

FIG 1.0 — PENINSULA DISCS (ABSTRACT HOMAGE)

FIG 1.1 — OLD-STYLE BOOK SERIF
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Two constants: an Atlantic teal, peninsula green and sawmill oak palette and an old-style book serif register. Abstract homage — not a Dingle Distillery product or mark; no label, logo or bottle is reproduced.

Opened
Converted sawmill, Milltown, Dingle, Co Kerry2012
Founder
Oliver Hughes, Porterhouse co-founder
First core whiskey
Dingle Single Malt2021
Today
Run by Elliot Hughes since 2016
01

A publican, a sawmill and a Kerry harbour town

Oliver Hughes takes the Porterhouse idea from beer to spirits.

Dingle Distillery was the idea of Oliver Hughes, a former barrister best known as a co-founder of the Porterhouse group of pubs and breweries. The Irish Times reported in July 2016 that Hughes and his cousin Liam La Hart bought a pub in Bray in 1989 that specialised in world beers, opened their first pub micro-brewery in Temple Bar, Dublin, in 1996, and later added a Porterhouse in Covent Garden, London. By 2016 the group ran bars and restaurants in Dublin, London and New York, the paper said, and the Dingle Distillery was one of its businesses.

For the distillery, Hughes chose a building with a working past: a former sawmill at Milltown, on the edge of the harbour town of Dingle in Co Kerry. English Wikipedia, citing Business ETC, says the distillery opened on 29 November 2012. A trade report in Checkout that November said Hughes had teamed up with the Scotch whisky specialist John McDougall as consultant distiller, and that the spirit would be triple-distilled in pot stills. McDougall told the magazine that the Dingle microclimate would add to the nuances of the whiskey as it matured.

The plan from the start covered more than whiskey. Checkout listed a premium gin to be called Dingle Original Gin and a Dingle Distillery Vodka alongside the planned single malt, with the spirits to be sold through the Porterhouse pubs in Ireland, the UK and New York and in selected export markets. English Wikipedia describes the still house as three large copper pot stills for whiskey and one smaller pot still for gin and vodka, with water drawn from a deep well on the site.

02

Colour

Founding Fathers casks, a first release and a change of hands.

Whiskey cannot be sold in Ireland until it has matured for at least three years, so the distillery needed income while its casks aged. Forbes reported in April 2013 that Dingle was offering its first 500 casks to private buyers as Founding Fathers, ready for bottling from late 2017. Gin did the rest of the work: The Currency wrote in January 2021 that Dingle Gin “arose out of a need for cash,” and that its sales helped fund the long-term whiskey programme.

Oliver Hughes did not see that programme reach the shops. The Irish Times reported on 31 July 2016 that he had died suddenly at his home in Dublin the previous night. His son Elliot Hughes took over the business, The Currency says, and he has led it since. English Wikipedia dates the first commercial whiskey release to late 2016: a triple-distilled single malt matured in bourbon casks, with a smaller cask-strength bottling alongside it. A second batch in 2017 added a single pot still whiskey to the single malts, the encyclopedia says, citing the Irish Examiner.

For several years the whiskey came out in numbered batches. In May 2021 the distillery launched Dingle Single Malt as its first core expression. The Taste reported on 13 May 2021 that it was triple distilled, non-chill-filtered and bottled without added colouring, from spirit matured in first-fill Pedro Ximénez sherry casks and first-fill bourbon casks, with Graham Coull as master distiller. The Irish Times reported the same month that the company had applied for planning permission for a multimillion-euro upgrade of the old sawmill, with tasting rooms and better visitor flow, and that production at Dingle was entirely manual, with water from the distillery’s own well, 240 metres underground.

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Atlantic teal
#1E4A52
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Deep harbour
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Peninsula green
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Sawmill oak
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Sea salt
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03

Typography

Design and documentation.

The seven brands in this group are all names from the newer generation of distilleries on the island of Ireland: Dingle, Waterford, Glendalough, West Cork, Pearse Lyons, Boann and Echlinville. Distillery brands in general sit at many different points in the trade, from family-run sites that still carry a founder’s name or a farm’s fields to labels that belong to larger drinks groups, and a single name can cover a whiskey, a gin, a vodka or a poitín.

A young distillery’s identity is often carried less by its own aged spirit than by a place, a story and a label, because whiskey takes years in the cask before it can be sold as whiskey, and some distilleries sell gin, bought-in whiskey or spirit they have finished themselves while their own stock matures. That makes the questions behind each name worth asking plainly: who started it, who owns it now, and where its spirit is actually distilled, matured and bottled.

Each guide separates what independent sources record from what the company says about itself — its founding story, its owners over time, where its spirit is made and how its labels have changed — and marks plainly what rests only on the company’s own word.

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An old-style book serif for a distillery in a working sawmill. (Specimen set in Cormorant Garamond, a serif STAND-IN; NOT the Dingle Distillery logo.)

Old-style book serif · the registerAtlantic teal, peninsula green and sawmill oak · the paletteThe Milltown sawmill · the signature

04

Dingle Distillery

Celtic seasons, a new gin bottle and a family-run house.

The distillery has tied some of its limited releases to the old Irish calendar. English Wikipedia describes a Wheel of the Year series of whiskeys based on the Celtic cycle of the seasons, with editions named for festivals including Samhain, Lá le Bríde and Bealtaine.

The gin, the product that paid the early bills, was given a new look in 2026. Checkout reported on 22 June 2026 that Dingle Gin had unveiled its first new bottle design in 13 years, together with a new Orange & Sea Salt flavour, at an event at the Marker Hotel in Dublin, where the rooftop was dressed as a tribute to the Dingle Peninsula. Elliot Hughes, named in the report as managing director of Dingle Distillery Group, said the bottles “now truly reflect the Dingle Gin brand and the very best of Dingle.” The report did not name a design agency.

Elliot Hughes has run the distillery since his father’s death in 2016. English Wikipedia lists the distillery as part of the Porterhouse group. In 2021, Hughes told The Taste that Dingle produces its own spirit rather than bottling whiskey bought from other distillers.

One practical note: “Dingle” is the name of the town and the peninsula, and of places elsewhere in the world, so searches for the distillery work best with “Kerry” or “distillery” attached.

For a design guide, Dingle Distillery shows how a young distillery can build an identity from place — a sawmill, a harbour town and the festivals of the Irish year — while a gin carries the business until the whiskey is ready. Compare Teeling, another new-wave Irish distillery, and Kilbeggan, a Westmeath distillery revived in 2007. For this guide we use Atlantic teal, peninsula green and sawmill oak with a serif, an unofficial interpretation; no product or logo is reproduced.

05

Explore & save

Keep Dingle Distillery’s identity on hand — save it to a board in the Made Good inspiration library.

Dingle Distillery identity set

Pin the Dingle Distillery Atlantic teal, peninsula green and sawmill oak palette and the old-style book serif register to your own board.

Core Palette
Homage
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Old-style book serif
The register
Old-style book serif
Gradient

♡ Save to a board

06

Source & notes

Sources: The Irish Times (2016, 2021); Checkout (2012, 2026); Forbes (2013); The Currency (2021); The Taste (2021); English Wikipedia, “Dingle Distillery”, citing Business ETC and the Irish Examiner. No official brand hex is published, so the tones here are an unofficial interpretation, and no product or mark is reproduced.