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Warner’s Brand Guidelines: The Northamptonshire Farm Gin Born as Warner Edwards in 2012

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Brand Guidelines · Field Guide

Warner’s Brand Guidelines

The Northamptonshire farm gin born as Warner Edwards in 2012.

FIG 2.0 — FARM-GABLE DISCS (ABSTRACT HOMAGE)

FIG 2.1 — FARMHOUSE DISPLAY SERIF
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Two constants: a hedgerow green, rhubarb pink and honeybee gold palette and a farmhouse display serif register. Abstract homage — not a Warner’s product or mark; no label, logo or bottle is reproduced.

Founded
Falls Farm, Harrington, Northamptonshire2012 (as Warner Edwards)
Founders
Tom Warner and Sion Edwards
Renamed
Warner’s, March 2019
Owner
La Martiniquaise-Bardinet (majority), since July 2025
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Warner Edwards

Two founders, a barn and a farm in Northamptonshire.

Warner’s began in 2012 as Warner Edwards, a gin brand named after its two co-founders, Tom Warner and Sion Edwards, The Spirits Business and the Morning Advertiser reported in March 2019. Its home is Falls Farm in Harrington, Northamptonshire, the Warner family farm; the Gin Guild’s directory describes the distillery as a converted barn about 200 years old.

Its first product was a London dry gin, now sold as Harrington Dry Gin, named after the village. The Gin Guild says it is made with eleven botanicals, among them cardamom and black pepper, and the company, which calls it its “first born,” says it uses spring water from the farm. The Gin Guild’s entry for the distillery describes its approach as a blend of spring water, grain spirit, home-grown elderflower and ten other botanicals, and the company likes to cast the Harrington as the boldest member of its range. Flavoured gins followed and became the core of the business: The Caterer described Warner’s in July 2025 as having grown from a local business into a national name in flavoured gin.

The partnership did not last. Just Drinks reported in March 2019 that Sion Edwards had left the company three years earlier, and by the time of the renaming the business was led by Tom Warner and his wife, Tina Warner-Keogh. The founders’ letter on the company’s website today is signed “Tom & Tina,” and the company describes itself as a family-run business making its drinks on the farm “since 2012.”

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Colour

A lion, a dragon and a barn gable.

In March 2019 the brand dropped Edwards’s surname and became Warner’s. Tom Warner told The Spirits Business that customers had “been shortening our brand name to Warner’s for years,” and the Morning Advertiser quoted Tina Warner-Keogh as saying the new visual identity made “our narrative … clearer and more impactful.” The Spirits Business credited the redesign to Hue & Cry, a London strategy, design and communications agency.

The new mark kept the old one’s history in view. Both trade titles reported that the logo retained an English lion and a Welsh dragon, one for each original founder, and The Spirits Business said it kept the brand triangle, which represents the gable of the Falls Farm barn where the gin is distilled. The line “Farm Born British Gins” was added above the logo. Product names were made shorter, the website moved to warnersdistillery.com and the social-media handles became @WarnersGin.

The range is built around the farm. The company says its Rhubarb Gin is made with juice from farm-grown rhubarb, enough to fill a third of every bottle, and that its Honeybee Gin carries honey from its own hives, whose bees, it says, keep its acre of botanicals healthy. It credits Tom Warner’s mother, Adele, with first dropping elderflower into a glass of an early batch, the origin of its Elderflower Gin. Its current list also includes a collaboration with Australia’s Four Pillars, a Harrington Shiraz Gin.

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Hedgerow green
#2F4A2C
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Barn ink
#1C2A1A
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Rhubarb pink
#C2456B
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Honeybee gold
#D9A93A
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Elderflower cream
#F3EFE3
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Typography

Design and documentation.

The seven brands in this group are all English gin names: Chase, Warner’s, Silent Pool, Bloom, Opihr, Portobello Road and Hayman’s. English gin brands sit at many different points in the trade, from family distillers and farm businesses that still carry a founder’s name to labels that now belong to much larger drinks groups, and a single gin can be sold everywhere from a supermarket shelf to a cocktail bar.

A gin brand’s identity is usually carried less by the spirit itself than by a bottle, a label and the place it names, because the company behind the name may have changed hands, moved its distillery or had its gin made under contract somewhere else. That makes the questions behind each name worth asking plainly: who started it, who owns it now, and where its gin is actually distilled and bottled.

Each guide separates what independent sources record from what the company says about itself — its founding story, its owners over time, where its gin is made and how its bottles and labels have changed — and marks plainly what rests only on the company’s own word.

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A farmhouse display serif — for a mark built on a barn gable. (Specimen set in DM Serif Display, a serif STAND-IN; NOT the Warner’s logo.)

Farmhouse display serif · the registerHedgerow green, rhubarb pink and honeybee gold · the paletteThe Northamptonshire farm gin born as Warner Edwards in 2012 · the signature

04

Warner’s

Farm born, French-backed.

Warner’s has also built its brand on certification and nature work. The company says it became a certified B Corp in August 2022, after starting the assessment in October 2019 and initially falling short of the 80 points needed; it notes that certification must be renewed every three years. In announcing it, Warner’s listed commitments of its own: share options, paid volunteering and wellbeing support for staff, 1% of revenue given to environmental action, emissions-reduction targets and “no plastic” policies, and work towards being “Nature Positive” by 2030. The Caterer reported in 2025 on its bee-conservation work and its Warner’s Nature Marque, an initiative to create space for nature at hospitality venues.

The ownership changed in summer 2025. On 23 July 2025 The Caterer and Drinks International reported that the French spirits group La Martiniquaise-Bardinet had taken a majority stake in Warner’s Distillery; terms were not disclosed. La Martiniquaise-Bardinet has held a majority stake since July 2025, and The Caterer reported that Tom Warner and Tina Warner-Keogh would continue to lead the distillery. Warner’s joined a portfolio that Drinks International listed as including Glen Moray, Bardinet brandy, Cutty Sark and St James rum. Tom Warner said: “This partnership allows us to stay true to our roots, creating incredible drinks with real purpose.” Christophe Pichambert, international director for La Martiniquaise-Bardinet, called Warner’s Gin “a true gem of the English craft gin landscape.”

The gin is still made at Falls Farm, according to the company, which says it grows and harvests botanicals there.

For a design guide, Warner’s shows how a renamed brand can carry its founding story in its symbols — a lion and a dragon for two founders, a triangle for the barn — while moving the name itself to one family. Compare Sipsmith, the London gin founded in 2009 in which Beam Suntory took a controlling stake in 2016, and Four Pillars, its Australian collaborator. For this guide we use hedgerow green, rhubarb pink and honeybee gold with a serif, an unofficial interpretation; no product or logo is reproduced.

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Explore & save

Keep Warner’s’s identity on hand — save it to a board in the Made Good inspiration library.

Warner’s identity set

Pin the Warner’s hedgerow green, rhubarb pink and honeybee gold palette and the farmhouse display serif register to your own board.

Core Palette
Homage
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Farmhouse display serif
The register
Farmhouse display serif
Gradient

♡ Save to a board

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Source & notes

Sources: The Spirits Business (12 March 2019); Morning Advertiser (13 March 2019); Just Drinks (12 March 2019); The Caterer (23 July 2025); Drinks International (23 July 2025); Warner’s Distillery (warnersdistillery.com, about, product and B Corp pages, 2022–2026); The Gin Guild (Warner’s Distillery and Harrington Dry Gin entries). No official brand hex is published, so the tones here are an unofficial interpretation, and no product or mark is reproduced.