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Rochefort Brand Guidelines: The Numbered Trappist Beers of Saint-Rémy Abbey

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Brand Guidelines · Field Guide

Rochefort Brand Guidelines

The numbered Trappist beers of Saint-Rémy Abbey.

FIG 1.0 — CAP DISCS (ABSTRACT HOMAGE)

FIG 1.1 — OLD-STYLE MONASTIC SERIF
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Two constants: an abbey blue, cap red, cap green and Triple purple palette and an old-style monastic serif register. Abstract homage — not a Rochefort product or mark; no label, logo or bottle is reproduced.

Abbey
Notre-Dame de Saint-Rémy, Rochefort, Namurc.1230
First brewing record
According to the brewery’s history1595
Community restored
Monks from Achel1887
Newest beer
Triple Extra2020
01

An abbey in the Famenne

A thirteenth-century foundation, a brewing record of 1595 and a return in 1887.

The Rochefort beers come from the Abbey of Notre-Dame de Saint-Rémy, a community of Cistercians of the Strict Observance — the Trappists — at Rochefort in the province of Namur, in the French-speaking south of Belgium. English Wikipedia traces the house to around 1230, when Gilles de Walcourt, count of Rochefort, founded a convent for Cistercian nuns; in 1464 the nuns were replaced by monks. The brewery’s own history puts the first written record of brewing at the abbey in 1595, and the BBC, reporting from Rochefort in December 2010, said the abbey’s archives show beer being made there since that year.

The centuries that followed were hard on the community. English Wikipedia lists raids by the armies of the Eighty Years War in 1568 and 1577 and an invasion from Lorraine in 1650 that sent the monks fleeing to Marche. After French revolutionary armies took the Austrian Netherlands, the abbey was closed; it was sold in 1797, demolished around 1805 and turned into a farm. The brewery’s history says that for almost a century the site suffered damage and looting, including the loss of the original church.

Monastic life returned in 1887. English Wikipedia says Father Anselmus Judong of the Trappist abbey of Achel came to the old abbey on 11 October that year, and that the monks of Achel bought the buildings on 21 December. The brewery says the returning community built a new church and a brewery; English Wikipedia, citing the Belgian beer writer Jef van den Steen, dates the re-established brewery to 1899. Farming did not cover the community’s needs, the brewery says, so in 1910 the monks began selling beer to add to their income.

The house motto, “Curvata resurgo”, means “bent over, I stand up straight”, according to the brewery, which says it is accompanied by three symbols: a rose for charity, a star for hope and a palm tree for faith. The brewery and English Wikipedia both describe a daily life of prayer, reading and manual work under the Rule of Saint Benedict.

02

Colour

A cathedral of beer, three numbers and a purple newcomer.

The modern range took shape after the Second World War. The brewery says that in 1952, with farming still struggling, the monks decided to brew professionally, and that a new brewhouse followed in 1960. Nicknamed “the cathedral of beer” for its stained-glass windows and copper vessels, it was planned with advice from Professor De Clerck and from Chimay’s abbey, the brewery says.

The beers are named by number, not by strength. Rochefort 6, 8 and 10 refer to an old Belgian unit that expressed the density of the wort, the brewery says, and English Wikipedia explains the figures as Belgian degrees of original gravity. The 6, at 7.5 per cent alcohol, is the oldest: the brewery dates the story of today’s beers to 1950 and this beer, once called the “Trappiste”, while English Wikipedia says it was brewed by rule of thumb until the end of the war. The 10, at 11.3 per cent and once nicknamed the “Merveille”, was the second to arrive, in the early 1950s. The 8, at 9.2 per cent, began as a Christmas beer in the 1950s known as the “Spéciale”, and the brewery calls it its most popular beer in Belgium.

Colour does the rest. English Wikipedia lists a red cap for the 6, green for the 8 and blue for the 10, and purple for the newest beer. That newcomer is Triple Extra. VRT NWS reported on 30 September 2020 that the brewery was launching a blond beer of 8.1 per cent and quoted it as saying the range was now complete, with brown, amber and blond beers; English Wikipedia says it went on sale first in the Netherlands and then in Belgium that October. The brewery says the recipe was inspired by an extra-strong ale brewed a century earlier, and that since 2024 it has also offered Triple Extra on draught in deliberately limited quantities, served in a glass decorated with a purple logo and the dates 1920–2020. Purple, the brewery says, is the colour of friendship.

Triple Extra depended on new equipment. The brewery says that in 2020 it built a state-of-the-art brewhouse, cut its water and energy use and installed solar panels, and that the 1960 “cathedral of beer” has been retired after sixty years and kept as a reminder of the abbey’s brewing heritage. The abbey had faced a sharper test on 29 December 2010, when fire swept through part of its buildings: the BBC reported the next day that the monks, who had been at dinner, escaped unhurt, that about 70 firefighters fought the blaze and that the brewing vats came through intact.

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Abbey blue
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Cap red
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Cap green
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Triple purple
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Famenne limestone
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03

Typography

Design and documentation.

The seven brands in this group are all Trappist, lambic and craft brewers: Rochefort, Westvleteren, La Trappe, Cantillon, Boon, 3 Fonteinen and Russian River Brewing Company. Beer brands in general sit at many different points in the trade, from breweries run inside monastic communities to family businesses that still carry a founder’s name and companies that now belong to much larger drinks groups, and a single beer can be poured everywhere from a village café to a city bar.

A beer brand’s identity is usually carried less by a single bottle than by a label, a name and the place it promises, because the company behind the name may have changed hands, moved its brewing or grown far beyond the place where it started. That makes the questions behind each name worth asking plainly: who started it, who owns it now, and where its beer is actually brewed and bottled.

Each guide separates what independent sources record from what the brewery says about itself — its founding story, its owners over time, where its beer is made and how its labels have changed — and marks plainly what rests only on the brewery’s own word.

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An old-style serif for a house with eight centuries of records. (Specimen set in EB Garamond, a serif STAND-IN; NOT the Rochefort logo.)

Old-style monastic serif · the registerAbbey blue, cap red, green and purple · the paletteThe numbered 6, 8 and 10 · the signature

04

Rochefort

A monastic brewery with no outside owner.

Rochefort has no outside owner. The beer is made by Brasserie des Trappistes Rochefort, the brewery of the abbey community, inside the abbey at Rochefort. The brewery says only the abbey church is open to the public, where anyone may attend a service, and English Wikipedia notes that the brewery itself is not accessible to visitors. Water is drawn from a well inside the monastery walls, English Wikipedia says, citing the beer writer Michael Jackson in 1991; the brewery’s own history repeats the local view that the water of the Tridaine, a spring that rises from the hillside, gives the beer its flavour.

The beers carry the Authentic Trappist Product label of the International Trappist Association, which the brewery says Trappist abbeys formed in 1997. It summarises the association’s three rules: the beer must be produced in the immediate surroundings of the abbey, production must be supervised by the monks, and the proceeds must go to the needs of the community, to solidarity and development projects and to charity. VRT NWS, explaining the label in 2020, added that the business must be subordinate to the monastery. The brewery describes its income as giving the monks what they need for a simple life, for the upkeep of the buildings and to help those most in need.

Two name clashes are worth knowing. Rochefort is also the name of a town in Charente-Maritime in western France, which has nothing to do with the beer, and Roquefort, the blue cheese, is a different word and a different place. The brewery’s website is trappistes-rochefort.com, while the abbey keeps its own site at abbaye-rochefort.be.

For a design guide, Rochefort shows how a numbered range and a set of coloured caps can carry an identity on their own, and how a newcomer can be given its own colour and dates without breaking the system. Compare Westmalle, another Belgian Trappist brewery, and Westvleteren, whose bottles went without labels until 2022. For this guide we use abbey blue, cap red, cap green and Triple purple with an old-style serif, an unofficial interpretation; no product or logo is reproduced.

05

Explore & save

Keep Rochefort’s identity on hand — save it to a board in the Made Good inspiration library.

Rochefort identity set

Pin the Rochefort abbey blue, cap red, cap green and Triple purple palette and the old-style monastic serif register to your own board.

Core Palette
Homage
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Old-style monastic serif
The register
Old-style monastic serif
Gradient

♡ Save to a board

06

Source & notes

Sources: English Wikipedia, “Rochefort Brewery” (citing Jef van den Steen, 2010, and Michael Jackson, 1991) and “Rochefort Abbey”; Brasserie des Trappistes Rochefort, trappistes-rochefort.com (the brewery, the abbey and the beers, 2026); VRT NWS (30 September 2020); BBC News (30 December 2010). No official brand hex is published, so the tones here are an unofficial interpretation, and no product or mark is reproduced.