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Suitcase Type Foundry Brand Guidelines: Meticulous

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Brand Guidelines · Field Guide

Suitcase Type Foundry Brand Guidelines

Meticulous by design.

FIG 1.0 — METICULOUS (HOMAGE)

FIG 1.1 — GEOMETRIC SANS
Aa

Two constants: a refined neutral palette and a geometric sans register. Abstract homage — not the Suitcase wordmark or its typefaces.

Palette
Refined neutral
Founded
2003Prague
Hero
Tabac
Feel
Meticulous
01

Meticulous by design

Suitcase Type is Czech precision, deeply built.

Suitcase Type Foundry is a lesson in meticulous craft. Founded in 2003 by Tomáš Brousil in Prague, the independent, single-designer-led foundry has built a large, deep catalogue — its flagship superfamily Tabac (Brousil’s graduation project, spanning serif, sans and slab), plus the geometric sans Purista, Nudista, Katarine and Comenia Sans.

Its brand identity is meticulous, refined and contemporary Czech — a minimal, black-and-white, specimen-driven presentation, with a point of pride in careful kerning and extensive Central-European diacritic coverage. Brousil is one of the most decorated figures in Czech type (Czech Grand Design “Designer of the Year,” a TDC² certificate, ED-Awards gold).

(Honest notes: Brousil is Slovak-born but the foundry is Prague-based and Czech. Suitcase is distinct from Briefcase Type Foundry (which he co-founded separately in 2012) and from Štorm Type Foundry and Rosetta. And there’s no official brand hex — the identity is monochrome — so the tones here are an unofficial interpretation.)

02

Colour

Suitcase Type lives in a refined neutral palette. Click a swatch to copy the hex.

Suitcase Type’s identity is refined, meticulous and neutral — an ink, a deep red, a warm grey, a stone, and a paper. The palette is a near-monochrome neutral with a single deep-red accent — the register of a precise, well-kerned specimen. It signals meticulousness, quality and quiet confidence rather than colour. The honest caveat: with no published brand hex, these tones are an original, unofficial interpretation, not first-party values.

The lesson is a refined neutral palette signals meticulous craft. Suitcase Type’s world is a precise, considered specimen. For designers, it is a reminder that a near-monochrome palette with one restrained accent reads as careful and high-quality — right for a foundry known for meticulous kerning and deep language support. The takeaways: use a refined neutral base with one accent; keep it precise and specimen-driven; and treat any single hex as unofficial — using deep ink for small text so the red stays restrained.

Copy
Ink
#1A1618
Copy
Deep Red
#9A2E2E
Copy
Warm Grey
#7A726A
Copy
Stone
#C8C2B8
Copy
Paper
#F2EEE6
03

Typography

The register is a geometric sans — precise and meticulous.

Suitcase Type’s identity carries a precise, meticulous, refined spirit — carefully-built type in a minimal frame. A clean geometric sans captures the mood: it is exact and considered, echoing the precise sans families (like Purista) the foundry is known for. Set in a refined neutral palette, the geometric sans feels precise and meticulous — exactly the personality Suitcase Type carries. It is exact rather than showy, mirroring a carefully-kerned specimen. (Suitcase Type’s real wordmark and its retail typefaces — Tabac, Purista and the rest — are commercial products and trademarks we name but do not reproduce or set text in; the exact brand typeface is not ours to use.) Because those faces are not ours to set, the honest description is “a geometric sans spirit,” shown here in a stand-in. The type behaves like the brand: precise, meticulous and refined.

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A geometric sans spirit — precise and meticulous. (Specimen set in Jost, a geometric sans STAND-IN; NOT Suitcase Type’s wordmark or any Suitcase retail typeface, which are trademarks.)

Geometric sans · the registerRefined neutral · the paletteMeticulous craft · the idea

04

Precision as identity

Suitcase Type stands for meticulous Czech craft.

Suitcase Type is a lesson in making meticulousness the identity. A refined neutral palette, a specimen-driven presentation and a deep, carefully-built catalogue make precision the whole brand — meticulous, quality-first, decorated. The precision is the differentiator. The differentiator is a meticulous, refined, contemporary-Czech identity.

For designers and brand-builders, Suitcase Type offers a clear takeaway: craft quality can be a positioning. The lessons: build deeply and carefully (kerning, diacritics, superfamilies); keep the identity refined and neutral; and let awards and quality speak. It is also a reminder to stay accurate: Brousil is Slovak-born and Prague-based, Suitcase is distinct from Briefcase and Štorm, and the palette here is an unofficial interpretation. Suitcase Type made meticulousness the brand — proof that craft can be the difference.

05

Explore & save

Keep Suitcase Type Foundry’s identity on hand — save it to a board in the Made Good inspiration library.

Suitcase Type identity set

Pin the refined neutral palette and the geometric-sans register to your own board.

Core Palette
Homage
Aa
Geometric sans
The register
Deep Red
Gradient

♡ Save to a board

06

Source & notes

Editorial reference. This article reports publicly documented facts about Suitcase Type Foundry’s visual identity; it is not affiliated with, or endorsed by, Suitcase Type Foundry. The Suitcase name, wordmark and its retail typefaces are trademarks and commercial products of their owner — the graphics here are original abstract homages (colour discs and swatches), no wordmark is reproduced, and all specimen text is set in a Google-Font stand-in, never in a Suitcase retail typeface. Facts reported from public sources (suitcasetype.com, Fontstand, Adobe Fonts): Suitcase Type Foundry is an independent, single-designer-led foundry founded in 2003 by Tomáš Brousil in Prague, with a large catalogue led by the flagship superfamily Tabac (his graduation project) plus Purista, Nudista, Katarine and Comenia Sans, known for meticulous kerning and extensive Central-European diacritic coverage; Brousil is highly decorated (Czech Grand Design “Designer of the Year” 2013, a TDC² certificate, ED-Awards gold). Honest notes: Brousil is Slovak-born but the foundry is Prague-based and Czech; Suitcase is distinct from Briefcase Type Foundry (which he co-founded separately in 2012) and from Štorm Type Foundry and Rosetta; and no official brand hex is published, so the tones here are an unofficial interpretation.