Newport Brass Brand Guidelines
Two coastal Newports, one metal and a palette of finishes.
Aa
Two constants: a navy, brass and bronze palette and a traditional high-contrast serif register. Abstract homage — not a Newport Brass product or mark; no faucet, finish or logo is reproduced.
A Santa Ana company and its brass brand
From a father-and-son business to a Masco subsidiary.
Newport Brass belongs to a company called Brasstech, Inc., and the brand’s history runs through it. Kitchen & Bath Design News reported on 12 March 2007 that Brasstech, based in Santa Ana, California, was marking its twentieth anniversary that year. The trade magazine said the company had been founded in 1987 by a father-and-son team, Ross and Geoffrey Escalette, and that it made kitchen and bath products including hardware, accessories, lighting and mirrors.
The same report set out the company’s ownership and structure at that date. Masco had acquired Brasstech in 2002, the magazine said, and the business sold its products through five brand names: Ginger, Newport Brass, motiv and PlumbTrim, alongside the Brasstech name itself. The anniversary programme it described included events for employees and showrooms and gatherings at the company’s facilities in Fort Mill, South Carolina, and Santa Ana. Jonathan Wood, then vice president of sales and marketing, was quoted describing the first two decades as a period of “steady and meticulous growth”.
Masco has owned Brasstech, and with it Newport Brass, since 2002. English Wikipedia’s article on Masco, the building-products group that also owns Delta Faucet, lists Brasstech, Inc. among its subsidiaries, with Newport Brass and Ginger as its brands. The Newport Brass website in October 2026 carried the footer line “A Masco company.” Its website directs buyers to a showroom locator and offers a separate portal for professionals.
The brand explains its own name on its About page. The company says “Newport” recalls coastal communities on both American coasts, citing the historic regattas of Newport, Rhode Island, and the harbours of Newport Beach, California, places it associates with precision and a life lived near the water. “Brass”, it says, speaks to the heart of its craft: a metal valued for strength, durability and lustre, long chosen where performance and beauty must coexist, from the deck of a finely built vessel to a well-designed home.
Colour
Solid brass, many finishes and named collections.
Material is the brand’s first claim. Newport Brass says its products are distinguished by solid brass construction, and that every fixture, from spouts and handles to escutcheons and trim, is precision-engineered, then hand polished and inspected, with leak testing before it ships. The company names ceramic valves and a Direct Connect hose system among the features meant to make installation straightforward. These are the company’s own descriptions of its process.
Finish is the brand’s second claim, and the one most visible in its catalogue. The company says it is known for a wide array of finishes, produced through lacquer coating, powder coating, electroplating and physical vapour deposition (PVD), and backed by a finish warranty. The selector on its home page in October 2026 ran from Polished Chrome and Forever Brass through English Bronze and Venetian Bronze to Midnight Chrome, matte white and flat black, with several brass, gold and nickel tones marked as PVD. Each finish carries a short code beside its name on the site.
The product range is organised for complete rooms. The website’s kitchen menu covers pull-down and bridge faucets, prep and bar faucets, pot fillers and water dispensers; the bath menu runs from widespread and wall-mount faucets to thermostatic valves, shower heads, body sprays, tub fillers, Roman tubs and bidets, with matching accessories. The company says customers can mix and match faucets, handles, accessories and hardware within its collections. Named collections featured in October 2026 included the Kimbell bath collection and the Pardees kitchen collection, and a ReadyShip programme for faster delivery of selected items.
On where the products come from, the brand speaks in the language of provenance. Newport Brass says its provenance is “distinctly American — born in California, inspired by architecture”, and that it sustains a tradition of craft by “preserving and investing in American craftsmanship”. It describes sustainability as longevity: fixtures designed to stay in a home for decades rather than be replaced. These statements are the company’s own; the 2007 trade report documents Brasstech facilities in Santa Ana and Fort Mill without detailing what each produced.
Typography
Design and documentation.
The brands in this group all make faucets and bath fittings: the taps, spouts, shower valves, drains and accessories that sit at the most visible points of a kitchen or bathroom. Brands in this trade sit at many different points in it, from family firms that still carry a founder’s outlook to names that now belong to much larger building-products groups, and a single brand may be sold through specialist showrooms, trade counters, home centres or online.
A fittings brand’s identity is usually carried less by a single logo than by a set of finishes, a catalogue of named collections and the shapes of its handles and spouts, because the company behind the name may have changed hands, moved its manufacturing or grown far beyond the place where it started. That makes the questions behind each name worth asking plainly: who started it, who owns it now, and where its fittings are actually made and finished.
Each guide separates what independent sources record from what the company says about itself — its founding story, its owners over time, where its products are made and how its range has changed — and marks plainly what rests only on the company’s own word.
Aa
A traditional, high-contrast serif in the spirit of a heritage brass wordmark. (Specimen set in Playfair Display, a serif STAND-IN; NOT the Newport Brass logo.)
Newport Brass
A brand told through metal, finish and two coastlines.
Newport Brass builds its identity from three ideas it states plainly: permanence, material and finish. Its About page opens with the line that “true beauty is not fleeting, it’s forged”, and describes the brand as one of permanence, in which each form is considered and each proportion deliberate. The tagline on its home page in October 2026, “Legacy Refined for modern living”, compresses the same thought into a phrase.
The name does much of the work. By tying “Newport” to both Rhode Island regattas and Newport Beach harbours, the company sets its brand between an East Coast tradition and a West Coast ease, a pairing its website spells out in a heading of its own. “Brass” names the metal rather than a person, so the material becomes the promise, and the long list of coded finishes becomes the brand’s colour system.
Behind the name sits a corporate structure that is easy to overlook. Newport Brass is a brand of Brasstech, a Santa Ana company founded by Ross and Geoffrey Escalette in 1987, and Brasstech has belonged to Masco since 2002. Its sister brand within Brasstech is Ginger, and the wider Masco family includes Delta Faucet. The Newport Brass identity keeps its emphasis on solid metal, hand finishing and craft, and its website frames the brand around showrooms, designers and professionals.
For a design guide, Newport Brass shows how a material and a range of finishes can carry a brand when the company behind it is a regional maker inside a larger group. Compare a sister faucet brand under the same owner in our Delta Faucet brand guidelines and another Southern California luxury fittings brand in our Rohl brand guidelines. For this guide we use harbour navy, satin brass, English bronze and sailcloth with a serif, an unofficial interpretation; no product or logo is reproduced.
Explore & save
Keep Newport Brass’s identity on hand — save it to a board in the Made Good inspiration library.
Newport Brass identity set
Pin the Newport Brass navy, brass and bronze palette and the traditional serif register to your own board.

