Boekenhoutskloof Brand Guidelines
The Franschhoek winery of seven chairs.
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Two constants: a Cape beech, yellowwood and limewash palette and an old-style serif register. Abstract homage — not a Boekenhoutskloof product or mark; no bottle, label or logo is reproduced.
Ravine of the boekenhout
An old farm and a group of partners.
Boekenhoutskloof takes its name from its place. The winery says the farm, in the furthest corner of the Franschhoek valley, was established in 1776, and that the name means “ravine of the Boekenhout,” an indigenous Cape beech prized for making furniture.
The modern winery has three starting dates, and they describe different things. The company says the farm and homestead were bought and restored in 1993, with a new planting programme of Syrah, Cabernet Sauvignon, Cabernet Franc, Grenache, Semillon and Viognier. The World of Fine Wine, in a February 2026 profile by Tim James, dates the founding of the venture to 1994, by Tim Rands and “a handful of fairly moneyed friends,” and says Marc Kent was appointed its first winemaker at the end of that year. The first wine followed in 1996, a Cabernet Sauvignon from a vineyard the company says is still in production; Business Day’s Michael Fridjhon wrote in April 2026 that Boekenhoutskloof “launched in 1996 with seven partners.”
Ownership has stayed in the partners’ hands. The World of Fine Wine reports that around 2004 the business was split between the farm and the brand owner, with Kent and Rands evenly dividing half of the brand ownership and the other shareholders holding the rest; Kent, it says, had to borrow to fund his share. Fridjhon wrote in 2026 that Kent “purchased a big chunk of equity along the way.” The company today calls Kent its Managing Partner & Technical Director, “the driving force behind the various brands and properties.” The World of Fine Wine adds that Gottfried Mocke has been chief winemaker since 2015, and that Kent, who also runs a project in Portugal’s Douro, still signs off every Boekenhoutskloof blend.
Colour
One farm, a pyramid of brands.
From one Franschhoek farm Boekenhoutskloof built what Fridjhon called a “multitiered brand pyramid.” The company’s milestones give the sequence. Porcupine Ridge came first, in 1997, as a Sauvignon Blanc with a label carrying a pen-and-ink drawing by the wildlife artist Zakkie Eloff. The Chocolate Block, a Syrah-based blend, followed with the 2002 vintage, of which fifteen barrels were bottled and released in 2003. The Wolftrap arrived in 2003, a range of Rhône-style blends; the company notes, with some humour, that “no evidence of wolves has ever been found on Boekenhoutskloof.”
The growth needed grapes and cellars. In 2009 Boekenhoutskloof acquired the Porseleinberg farm in the Swartland, the company says, to secure a reliable source of Syrah, and in 2014 it added Goldmine, also in the Swartland. From the 2015 vintage, The Chocolate Block carried the Wine of Origin Swartland, using grapes from those two farms. The World of Fine Wine reports that a former co-operative cellar in Stellenbosch was bought in 2009 as the home of The Chocolate Block; Fridjhon places that winery on the Helderberg. A new barrel-maturation cellar at Boekenhoutskloof itself saw its first vintage in 2018, the company says.
The group has since reached further. Business Day lists Cap Maritime, a Pinot Noir and Chardonnay project in the Hemel-en-Aarde Valley, and a new white blend under the Goldmine name alongside the older brands. The flagship wines remain those labelled Boekenhoutskloof, which the company describes as made by a “Syrah specialist.” Through the Swartland farms, the company says, Kent became a founding member of the Swartland Revolution and of the Swartland Independent Producers association.
Typography
Design and documentation.
The seven brands in this group are all South African wine estates: Kanonkop, Meerlust, Sadie Family Wines, Boekenhoutskloof, Klein Constantia, Vergelegen and Hamilton Russell Vineyards. Wine estates in general sit at many different points in the trade, from family farms that still carry a founder’s name to properties that now belong to investors or much larger drinks groups, and a single estate’s wine can be sold everywhere from a cellar-door shop to a restaurant list.
A wine estate’s identity is usually carried less by a single bottle than by a label, a name and the place it promises, because the people behind the name may have changed, the farm may have changed hands, and the wine may be made from grapes grown well beyond the estate’s own boundary. That makes the questions behind each name worth asking plainly: who started it, who owns it now, and where its wine is actually grown, made and bottled.
Each guide separates what independent sources record from what the estate says about itself — its founding story, its owners over time, where its wine is made and how its labels have changed — and marks plainly what rests only on the estate’s own word.
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An old-style serif for a label of Cape chairs and a silver-hallmark figurehead. (Specimen set in Libre Caslon Text, a serif STAND-IN; NOT the Boekenhoutskloof logo.)
Boekenhoutskloof
Seven chairs and a figurehead.
The best-known piece of Boekenhoutskloof design is the row of chairs on its label. Fridjhon, in Business Day in April 2026, tied them to the founders: the winery launched “with seven partners (hence the seven Cape Dutch chairs on the now iconic label).” The World of Fine Wine’s 2026 profile adds that the chairs are said to be made of boekenhout, the Cape beech that gives the farm its name, and that they represent the partners.
The company has a second emblem. Its website describes a “svelte lady” as the figurehead of Boekenhoutskloof, an adaptation of an early silver hallmark of the Cape of Good Hope who carries the dove of peace and hope and, in the company’s words, represents “intrinsic quality.” The farm itself is part of the story too: the company says it is clearing invasive pine and gum from the mountain, is a founder member of the Franschhoek Mountain Conservancy with its neighbour Haut Espoir, and shares a rare heath, Erica lerouxiae, with that farm.
For a design guide, Boekenhoutskloof shows how a label can carry a company’s founding story without a word of text: a row of chairs for the partners, made of the tree that named the farm. Compare The Sadie Family Wines, another Swartland producer, and Hamilton Russell, in the Hemel-en-Aarde Valley where Cap Maritime now grows. For this guide we use Cape beech brown, yellowwood and limewash with a serif, an unofficial interpretation; no product or logo is reproduced.
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Boekenhoutskloof identity set
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