Thirty brand guides to NFL team identities — logos, colours and uniform changes.
A football team’s identity is its helmet, colours and logo, and changes to them are dated events. These guides cover each team’s marks and rebrands.
How to use these guides
Each guide covers who owns the name today, where the products are made — by the maker’s own account and, where it differs, by other sources — and the brand’s visual identity. A company’s description of itself is attributed to the company, and where a business has closed we say so plainly. The table at the end gathers the essentials.
Green Bay Packers
Green Bay Packers.
- Green Bay Packers — Green Bay Packers identity: the Wisconsin football club founded in 1919 by Curly Lambeau and George Whitney Calhoun, named for its sponsor the Indian Packing Company, owned by stockholders since 1923 and marked since 1961 by a G sketched by art student John Gordon.
NFL teams
New England Patriots, Pittsburgh Steelers, San Francisco 49ers, Chicago Bears, Kansas City Chiefs and New York Giants.
- New England Patriots — New England Patriots identity: the AFL club Billy Sullivan founded in Boston for 1960, named after a Boston Globe contest, marked by a tricorne hat, then the Pat Patriot minuteman, then the 1993 “Flying Elvis” sketched in Stan Evenson’s studio, and owned by Robert Kraft since 1994.
- Pittsburgh Steelers — Pittsburgh Steelers identity: the club Art Rooney founded in 1933 as the Pittsburgh Pirates, renamed the Steelers in 1940, held by the Rooney family since, and marked from 1962 by the steel industry’s Steelmark, worn on the right side of the helmet only.
- San Francisco 49ers — San Francisco 49ers identity: the 1946 All-America Football Conference club of the Morabito brothers, named after the gold-rush prospectors, drawn first as a pistol-firing miner, marked since 1962 by an SF in a red oval, and owned by the DeBartolo and York families since 1977.
- Chicago Bears — Chicago Bears identity: the NFL club that began in Decatur, Illinois, as the A. E. Staley company’s Decatur Staleys, moved to Chicago in 1921, became the Bears in 1922, took navy and orange from the University of Illinois and put a wishbone C on its helmets in 1962.
- Kansas City Chiefs — Kansas City Chiefs identity: the club Lamar Hunt launched in 1960 as the AFL’s Dallas Texans, moved to Kansas City in 1963 and renamed after Mayor H. Roe Bartle’s nickname “The Chief”, keeping its red and gold and adopting an arrowhead with an interlocking KC.
- New York Giants — New York Giants identity: the club Timothy Mara and Will Gibson were granted in 1925, its “New York Football Giants” corporate name, the giant quarterback, lowercase ny and GIANTS script, blue helmets since 1949 and the Century Red uniform Nike designed with the team in 2024.
NFL teams II
Philadelphia Eagles, Miami Dolphins, Denver Broncos, Seattle Seahawks, Las Vegas Raiders and Baltimore Ravens.
- Philadelphia Eagles — Philadelphia Eagles identity: the club Bert Bell and Lud Wray started in 1933, named after the Blue Eagle of the New Deal’s National Recovery Administration, worn in kelly green for decades, redrawn in midnight green in 1996 and owned by Jeffrey Lurie since 1994.
- Miami Dolphins — Miami Dolphins identity: the AFL club Joe Robbie and Danny Thomas were awarded in 1965, named by a fan contest, dressed in aqua with an orange sunburst, redrawn without its helmeted dolphin in 2013 and owned by Stephen Ross since 2009.
- Denver Broncos — Denver Broncos identity: the AFL club Bob Howsam was awarded in 1959, dressed at the start in second-hand mustard and brown with striped socks, then orange and royal blue, redrawn with Nike in 1997 as a navy-and-orange horse head, and owned by the Walton-Penner group since 2022.
- Seattle Seahawks — Seattle Seahawks identity: the NFL club awarded to Seattle in 1974, named in a 1975 public contest and launched in 1976 with a bird-head logo based on a Kwakwaka’wakw transformation mask, redrawn in 2002 and recoloured by Nike in 2012 in College Navy, Action Green and Wolf Grey.
- Las Vegas Raiders — Las Vegas Raiders identity: the AFL club founded in Oakland in 1960, briefly named the Señors, renamed the Raiders, recoloured silver and black with a pirate shield by Al Davis in 1963, and based in Los Angeles (1982–1994), Oakland again (1995–2019) and Las Vegas since 2020.
- Baltimore Ravens — Baltimore Ravens identity: the NFL club formed in Baltimore in 1996 when Art Modell moved his team from Cleveland, leaving the Browns name and colours behind; named by a fan vote after Edgar Allan Poe’s “The Raven”, owned by Steve Bisciotti since 2004 and re-uniformed in midnight purple in 2026.
NFL teams III
New York Jets, Buffalo Bills, Cleveland Browns, Minnesota Vikings, Detroit Lions and Los Angeles Rams.
- New York Jets — New York Jets identity: the AFL club founded as the Titans of New York, renamed the Jets in 1963 under Sonny Werblin’s group, dressed in green and white, redrawn in 1978, 1998, 2019 and 2024, and owned by Woody Johnson since 2000.
- Buffalo Bills — Buffalo Bills identity: the AFL club Ralph Wilson founded in 1959, named after an earlier Buffalo team that honoured Buffalo Bill Cody, marked since 1974 by Stevens Wright’s charging buffalo, and owned by Terry and Kim Pegula since 2014.
- Cleveland Browns — Cleveland Browns identity: the AAFC club Arthur McBride and Paul Brown founded in 1944, named for its coach through a fan contest, marked by a plain orange helmet and Brownie the Elf, suspended from 1996 to 1998, and owned by Jimmy Haslam since 2012.
- Minnesota Vikings — Minnesota Vikings identity: the NFL franchise awarded to Minnesota in January 1960, named the Vikings that September for the region’s Nordic heritage, dressed in purple and gold with a horned helmet and Norseman logo by cartoonist Karl Hubenthal, and owned by the Wilf family since 2005.
- Detroit Lions — Detroit Lions identity: the Portsmouth Spartans moved to Detroit in 1934 under George A. Richards, renamed in reference to the Detroit Tigers and dressed in Honolulu blue and silver, with logo changes in 2009 and 2017, a new uniform set in 2024 and Ford family ownership since 1963.
- Los Angeles Rams — Los Angeles Rams identity: founded in Cleveland in 1936 and named after the Fordham Rams, moved to Los Angeles in 1946, St. Louis 1995–2015 and back to LA in 2016; Fred Gehrke painted horns on the helmets in 1948; rebranded in 2020 and refreshed in April 2026; owned by Stan Kroenke since 2010.
NFL teams IV
Atlanta Falcons, New Orleans Saints, Tampa Bay Buccaneers, Carolina Panthers, Indianapolis Colts and Tennessee Titans.
- Atlanta Falcons — Atlanta Falcons identity: the NFL club founded in 1965 under Rankin Smith, named through a 1965 fan contest credited to Julia Elliott, marked by a falcon crest redrawn in 2003, and owned by Arthur Blank since 2002.
- New Orleans Saints — New Orleans Saints identity: the NFL club awarded to New Orleans on All Saints’ Day 1966, named after the jazz standard, dressed in black and old gold under John Mecom Jr., marked by a fleur-de-lis, and owned by Gayle Benson since 2018.
- Tampa Bay Buccaneers — Tampa Bay Buccaneers identity: the NFL club named through a fan contest under Hugh Culverhouse, dressed in “Creamsicle” orange with Lamar Sparkman’s winking pirate from 1976, rebuilt in red and pewter with a skull-and-swords flag in 1997, and owned by the Glazer family since 1995.
- Carolina Panthers — Carolina Panthers identity: the NFL franchise awarded to the Carolinas in 1993 after Jerry Richardson’s bid, playing from 1995 in black, process blue and silver, with a panther logo shaped to echo both states, a 2012 refresh by the NFL’s creative department and David Tepper as owner since 2018.
- Indianapolis Colts — Indianapolis Colts identity: the NFL club founded in Baltimore in 1953 under Carroll Rosenbloom, moved overnight to Indianapolis in March 1984 under Robert Irsay, keeping its horse-country name, its blue and white and a horseshoe helmet, with a 2020 wordmark update and the Irsay family as owners.
- Tennessee Titans — Tennessee Titans identity: Bud Adams’s Houston Oilers of 1960 moved to Tennessee in 1997, were renamed the Titans for 1999 in a nod to Nashville as the Athens of the South, and in March 2026 swapped the flaming T for a Titans blue, white and red Shield logo; Amy Adams Strunk is owner.
NFL teams V
Cincinnati Bengals, Houston Texans, Jacksonville Jaguars, Los Angeles Chargers and Arizona Cardinals.
- Cincinnati Bengals — Cincinnati Bengals identity: the AFL club Paul Brown founded in 1967, named after earlier Cincinnati teams, dressed in the Browns’ orange with black, striped like a tiger since 1981, and controlled by the Brown family, with Mike Brown in charge since 1991.
- Houston Texans — Houston Texans identity: the club Bob McNair brought to Houston in 1999, named Texans at a downtown rally in 2000, marked by a bull’s head drawn like the Texas flag in Deep Steel Blue, Battle Red and Liberty White, redesigned in 2024, and owned by the McNair family since its founding.
- Jacksonville Jaguars — Jacksonville Jaguars identity: a name chosen by fan contest in 1991, a franchise awarded in November 1993 to Wayne Weaver’s group, teal, gold and black colours, a snarling head redrawn in 2013, and Shad Khan as owner since 2012.
- Los Angeles Chargers — Los Angeles Chargers identity: an AFL club founded in Los Angeles by Barron Hilton in 1959, based in San Diego from 1961 to 2016, back in Los Angeles from 2017, with an arc-shaped lightning bolt, powder blue and sunshine gold, and a 2020 update that dropped navy. Owned by the Spanos family since 1984.
- Arizona Cardinals — Arizona Cardinals identity: a team traced to Chicago’s Morgan Athletic Club of 1898, named for second-hand jerseys Chris O’Brien called “Cardinal red”, moved to St. Louis in 1960 and Arizona in 1988, renamed in 1994, with a cardinal-head helmet logo redrawn in 2005. Owned by the Bidwill family since 1932.
At a glance: founding, owner and base
Taken from each guide’s fact panel, as of October 2026. Ownership changes; follow the link for sources and detail.
| Brand | Founded | Home | Latest |
|---|---|---|---|
| Arizona Cardinals | Morgan Athletic Club, South Side of Chicago; league charter member 1920 (1898) | Moved: To St. Louis in 1960 and to the Phoenix area in 1988; Arizona Cardinals from 1994 | Owned by the Bidwill family since 1932; home games at State Farm Stadium, Glendale |
| Atlanta Falcons | Atlanta, Georgia, as an NFL expansion franchise under Rankin Smith (1965) | First season: Atlanta–Fulton County Stadium, shared with the baseball Braves | Owned by Arthur Blank since 2002; home games at Mercedes-Benz Stadium; headquarters in Flowery Branch, Georgia |
| Baltimore Ravens | Baltimore Ravens, formed after Art Modell moved his club from Cleveland (1996) | Named: After Edgar Allan Poe’s poem “The Raven”, chosen in a fan contest | Owned by Steve Bisciotti, majority owner since 2004; based in Owings Mills, Maryland |
| Buffalo Bills | Buffalo, New York, as a charter American Football League club (1959) | Founder: Ralph Wilson | Owned by Terry and Kim Pegula since 2014; home games in Orchard Park, New York |
| Carolina Panthers | NFL expansion franchise awarded to the Carolinas on 26 October; play began in 1995 (1993) | Named: Carolina Panthers, a regional name for North and South Carolina | Owned by David Tepper since 2018; home games at Bank of America Stadium, Charlotte |
| Chicago Bears | Decatur Staleys, a works team of the A. E. Staley company, Decatur, Illinois (1919) | Renamed: Chicago Staleys in 1921, Chicago Bears in 1922 | Controlled by the Halas–McCaskey family; headquarters at Halas Hall, Lake Forest |
| Cincinnati Bengals | Cincinnati, Ohio, by a group headed by Paul Brown, approved by the American Football League (1967) | First season: At Nippert Stadium, in uniforms modelled on the Cleveland Browns | Controlled by the Brown family; Mike Brown in charge since 1991; home games at Paycor Stadium, the former Paul Brown Stadium |
| Cleveland Browns | Cleveland, Ohio, as a charter All-America Football Conference club; play began in 1946 (1944) | Founders: Arthur B. “Mickey” McBride and Paul Brown | Owned by Jimmy Haslam since 2012; home games at Huntington Bank Field, Cleveland; offices in Berea, Ohio |
| Denver Broncos | Denver, as a charter franchise of the American Football League, awarded 14 August 1959 (1959) | Founder: Bob Howsam | Owned by the Walton-Penner Family Ownership Group since 2022; home games at Empower Field at Mile High |
| Detroit Lions | Portsmouth Spartans, Portsmouth, Ohio; joined the NFL in 1930 (1929) | Moved: To Detroit, renamed the Lions | Ford family ownership since 1963; principal owner Sheila Ford Hamp since 2020; home games at Ford Field |
| Green Bay Packers | Green Bay, Wisconsin, on 11 August 1919 (1919) | Founders: Earl “Curly” Lambeau and George Whitney Calhoun | Green Bay Packers, Inc., a non-profit owned by stockholders; home games at Lambeau Field |
| Houston Texans | Houston, Texas, when the NFL awarded the city a new franchise backed by Bob McNair (1999) | Named: Houston Texans, at a downtown rally, with the bull’s-head logo | Owned by the McNair family; Cal McNair principal owner since 2024; home games at NRG Stadium, which opened as Reliant Stadium |
| Indianapolis Colts | Baltimore Colts, a new NFL franchise under Carroll Rosenbloom’s partnership (1953) | Moved: Relocated to Indianapolis overnight, 28–29 March | Irsay family ownership; Carlie Irsay-Gordon principal owner since 2025; home games at Lucas Oil Stadium |
| Jacksonville Jaguars | Named: Jacksonville, Florida, by a fan contest whose winner was announced on 6 December 1991 (1991) | Awarded: NFL expansion franchise for Jacksonville, owned by Wayne Weaver’s group | Owned by Shad Khan since 2012; home games at EverBank Stadium on the St. Johns River |
| Kansas City Chiefs | Dallas Texans, a charter club of the American Football League, owned by Lamar Hunt (1960) | Renamed: Kansas City Chiefs, after the move from Dallas | Owned by the Hunt family; Clark Hunt chairman and CEO since 2006 |
| Las Vegas Raiders | Oakland Raiders, a charter club of the American Football League (1960) | Moved: Los Angeles 1982, Oakland 1995, Las Vegas | Controlled by Mark Davis since 2011; home games at Allegiant Stadium, Paradise, Nevada |
| Los Angeles Chargers | American Football League franchise awarded to Barron Hilton for Los Angeles; first season 1960 (1959) | Moved: To San Diego in 1961; back to Los Angeles for the 2017 season | Owned by the Spanos family since 1984; home games at SoFi Stadium, Inglewood |
| Los Angeles Rams | Cleveland Rams, Cleveland, Ohio; joined the NFL in 1937 (1936) | Moved: Los Angeles 1946, St. Louis 1995, Los Angeles again | Owned by Stan Kroenke since 2010; home games at SoFi Stadium, Inglewood |
| Miami Dolphins | Miami, as an American Football League expansion franchise awarded in 1965 (1965) | Founders: Joe Robbie and Danny Thomas | Owned by Stephen Ross since 2009; home games at Hard Rock Stadium, Miami Gardens, Florida |
| Minnesota Vikings | NFL franchise awarded at the owners’ meeting in Miami; first season 1961 (1960) | Named: Minnesota Vikings, announced 27 September | Owned by Zygi Wilf and partners since 2005; home games at U.S. Bank Stadium, Minneapolis |
| New England Patriots | Boston, as a charter franchise of the American Football League (1959) | Founder: Billy Sullivan, with partners | Owned by Robert Kraft since 1994; home games at Gillette Stadium, Foxborough, Massachusetts |
| New Orleans Saints | Tulane Stadium, under majority owner John W. Mecom Jr. (1967) | First season: Tulane Stadium, under majority owner John W. Mecom Jr. | Owned by Gayle Benson since 2018; home games at the Caesars Superdome |
| New York Giants | Franchise granted to Timothy Mara and Will Gibson for a team in New York City (1925) | Corporate name: New York Football Giants, Inc., set apart from the baseball Giants | Owned by the Mara and Tisch families; home games at MetLife Stadium since 2010 |
| New York Jets | New York, as the Titans of New York, a charter American Football League club (1959) | Renamed: New York Jets, under the Sonny Werblin syndicate | Owned by Woody Johnson since 2000; home games at MetLife Stadium, East Rutherford, New Jersey; headquarters in Florham Park |
| Philadelphia Eagles | Philadelphia, as a National Football League franchise (1933) | Founders: Bert Bell and Lud Wray | Owned by Jeffrey Lurie since 1994; home games at Lincoln Financial Field, South Philadelphia |
| Pittsburgh Steelers | Pittsburgh, admitted to the NFL as the Pittsburgh Pirates on 8 July 1933 (1933) | Founder: Arthur J. “Art” Rooney | Controlled by the Rooney family; home games at Acrisure Stadium on Pittsburgh’s North Shore |
| San Francisco 49ers | San Francisco, as a charter member of the All-America Football Conference (1946) | Founders: Co-owners Anthony J. “Tony” Morabito and Victor P. Morabito | York family, owners through the DeBartolo line since 1977; home games at Levi’s Stadium, Santa Clara |
| Seattle Seahawks | NFL expansion franchise awarded to Seattle; first season 1976 (1974) | Named: Seahawks, chosen after a public naming contest | Controlled by Neeru Khosla, with Vinod Khosla as chairman, since 2026 |
| Tampa Bay Buccaneers | Tampa Stadium, under owner Hugh Culverhouse (1976) | First season: Tampa Stadium, under owner Hugh Culverhouse | Owned by the Glazer family since 1995; home games at Raymond James Stadium, Tampa |
| Tennessee Titans | Houston Oilers, a charter club of the American Football League, owned by K. S. “Bud” Adams; play began in 1960 (1959) | Renamed: Tennessee Oilers became the Tennessee Titans, unveiled 14 November 1998, for the 1999 season | Adams family ownership, with Amy Adams Strunk as owner; home games at Nissan Stadium, Nashville |
See also all collections.