Ninety-eight brand guides to training, riding and running — gym equipment, bike racks and wheels, cycling kit and running brands.
Fitness and cycling brands range from family factories to listed groups. These guides set out who owns each name and where it is made.
Made where they began
Concept2’s rowers are made in Vermont, Eleiko’s barbells in Sweden, and Rogue forges much of its steel gear in Columbus, Ohio. 1UP USA machines its racks in Dickeyville, Wisconsin, Saris is made in Madison, ENVE manufactures carbon rims in Ogden, and HED still builds its wheels by hand in Minnesota.
Groups and turbulence
Zipp belongs to SRAM, Reserve is a cross-Pon brand, and Rhino-Rack and RockyMounts are both owned by Clarus. Bowflex’s parent filed for bankruptcy in 2024 and was bought by Taiwan’s Johnson Health Tech.
Kit and running brands
Cycling apparel ranges from Italian heritage houses — Castelli and its sister Sportful under Manifattura Valcismon, and Santini, the official UCI kit maker, made in Bergamo — to design-led newcomers such as MAAP, Pas Normal Studios and Café du Cycliste. Running brands include Tracksmith’s collegiate heritage, Satisfy’s running-as-luxury and NNormal, the Kilian Jornet and Camper trail brand.
How to use these guides
Each guide covers who owns the name today, where the products are made — by the maker’s own account and, where it differs, by other sources — and the brand’s visual identity. A company’s description of itself is attributed to the company, and where a business has closed we say so plainly. The table at the end gathers the essentials.
Gym and home fitness
Strength and cardio equipment makers.
- Rogue Fitness — The private American strength-equipment giant that forges much of its steel gear in Columbus, Ohio.
- REP Fitness — The Colorado direct-to-consumer strength brand that engineers at home and manufactures overseas to undercut the premium names.
- Concept2 — The family-owned Vermont company whose indoor rowers, made in the USA, are the global standard for the sport.
- Eleiko — The Swedish company that began making waffle irons in 1927 and became the competition-standard barbell, made in Sweden.
- Technogym — The Italian, publicly listed premium fitness-equipment maker and nine-time consecutive Olympic Games supplier, built in Cesena.
- Tonal — The American digital-strength trainer that replaced iron with electromagnetic resistance, through a documented boom, layoffs and down-round.
- Bowflex — The home-fitness brand whose parent renamed itself Bowflex, filed for bankruptcy in 2024, and was bought by Taiwan’s Johnson Health Tech.
Bike and roof racks
Roof racks, hitch racks and carriers.
- Thule — The Swedish, publicly listed maker that began in 1942 with a pike trap and became the world’s best-known roof-rack and carrier brand, made across Sweden, Poland and the US.
- Yakima — The American rack brand born in a 1972 Washington machine shop, keeper of the round-bar heritage, now owned by Taiwan’s Kemflo and made in Asia.
- Kuat — The premium Missouri hitch-rack brand whose name blends its two founders, designed in Springfield and made in Asia.
- Saris — The Wisconsin bike-rack maker named for its founders, genuinely made in Madison, that survived a 2022 receivership under new owners.
- RockyMounts — The Colorado bike-rack brand born from a bike mechanic’s cross-compatible design, now owned by Rhino-Rack (Clarus) and made overseas.
- 1UP USA — The cult hitch-rack maker that machines its all-aluminum racks in Dickeyville, Wisconsin, a genuinely rare fully US-made rack.
- Rhino-Rack — The Australian overlanding rack brand built by a fed-up roof-rack retailer in 1992, now owned by US-listed Clarus.
Performance wheels
Carbon and aluminium wheel and hub makers.
- Zipp — The SRAM-owned aero-wheel brand founded in 1988 by an ex-Formula 1 engineer, its carbon rims made in Indianapolis.
- ENVE — The Utah brand that manufactures carbon rims in Ogden and returned to US ownership in 2024 under PV3 Investments.
- DT Swiss — The Swiss hub-and-spoke maker born from a 1994 wire-works buyout, still founder-and-management-owned, behind the ratchet freehub.
- Industry Nine — The Asheville maker that machines and anodizes its hubs and aluminum spokes in-house, in vivid color.
- Reserve — The carbon wheel brand born inside Santa Cruz Bicycles, now a cross-Pon brand with a lifetime, no-weight-limit warranty.
- Hunt — The British direct-to-consumer wheel brand built by the Marchment brothers, designed in Sussex and made in Asia.
- HED — The family-owned Minnesota aero-wheel pioneer that still builds its wheels and carbon rims by hand rather than outsourcing.
Cycling apparel, part 1
MAAP, Pas Normal Studios, Café du Cycliste, Attaquer, Isadore, PEdALED and Velocio.
- MAAP — The Melbourne design-forward cycling brand and its bold, technical kit, with honest caveats.
- Pas Normal Studios — The Copenhagen minimalist premium cycling brand, its refined design, with honest caveats.
- Café du Cycliste — The Nice heritage-chic cycling brand and its Riviera romance, with honest caveats.
- Attaquer — The Sydney rule-breaking graphic cycling brand and its bold prints, with honest caveats.
- Isadore — The pro-founded Slovak cycling brand and its merino, responsible design, with honest caveats.
- PEdALED — The Japanese-founded adventure cycling brand and its function-first design, with honest caveats.
- Velocio — The US premium cycling brand built on gender equality and sustainability, with honest caveats.
Cycling apparel, part 2
Assos, Castelli, Le Col, Universal Colours, Ornot, Black Sheep Cycling and Q36.5.
- Assos — The premium Swiss cycling brand and its engineering-obsessed, gold-on-black design, with honest caveats.
- Castelli — The Italian pro-cycling heritage brand and its scorpion mark, with honest caveats.
- Le Col — The British premium pro-performance cycling brand founded by Yanto Barker, with honest caveats.
- Universal Colours — The London colour-forward cycling brand and its Chroma design, with honest caveats.
- Ornot — The understated, logo-light San Francisco cycling brand and its sustainable design, with honest caveats.
- Black Sheep Cycling — The Brisbane bold, community-driven cycling brand, with honest caveats.
- Q36.5 — The ultra-premium Italian thermoregulation cycling brand from Bolzano, with honest caveats.
Cycling apparel, part 3
Santini, Gobik, Albion, 7mesh, Endura, Ostroy and The Pedla.
- Santini — The Italian heritage cycling brand, official UCI kit maker and made-in-Bergamo manufacturer, with honest caveats.
- Gobik — The Spanish colour-forward technical cycling brand made in Yecla, with honest caveats.
- Albion — The understated, independent London all-road and adventure cycling brand, with honest caveats.
- 7mesh — The independent Canadian GORE-TEX technical cycling brand from Squamish, with honest caveats.
- Endura — The Scottish technical, all-weather MTB and road cycling brand, with honest caveats.
- Ostroy — The artist-led, hand-drawn New York cycling brand founded by Alex Ostroy, with honest caveats.
- The Pedla — The independent, design-led, colour-forward Melbourne cycling brand, with honest caveats.
Cycling apparel, part 4
Sportful, Alé, Bioracer, Stolen Goat, Search and State, Cuore and Sigr.
- Sportful — The Italian race brand born making ski suits, sister to Castelli under Manifattura Valcismon, with honest caveats.
- Alé — The colour-forward Italian race brand from the Verona province, with honest caveats.
- Bioracer — The Belgian aero, data-led custom cycling-apparel house and national-team supplier, with honest caveats.
- Stolen Goat — The bold, characterful independent British multi-sport kit brand, with honest caveats.
- Search and State — The minimal, premium, made-in-NYC cycling-apparel brand, with honest caveats.
- Cuore — The premium Swiss custom-teamwear cycling and triathlon brand, with honest caveats.
- Sigr — The Swedish-born, Umeå-designed, nature-inspired cycling brand, with honest caveats.
Cycling apparel, part 5
Nalini, Giordana, Nopinz, Ryzon, Kalas, Ekoi and Pactimo.
- Nalini — One of the oldest Italian cycling-apparel makers, made in Italy by MOA Sport, with honest caveats.
- Giordana — The US-owned, Italian-made race brand from Charlotte and Vicenza, with honest caveats.
- Nopinz — The independent British aero and time-trial brand behind the pinless SpeedPocket, with honest caveats.
- Ryzon — The design-led German triathlon and cycling brand and B Corp from Cologne, with honest caveats.
- Kalas — The Czech family cycling-kit maker and national-team supplier from Tábor, with honest caveats.
- Ekoi — The French direct-to-consumer performance brand seen across the pro peloton, with honest caveats.
- Pactimo — The independent Colorado custom and consumer cycling-apparel brand, with honest caveats.
Running brands, part 1
Satisfy, District Vision, Tracksmith, Bandit Running, Soar Running, norda and Ciele Athletics.
- Satisfy — Brice Partouche’s Paris running-as-luxury label, its washed aesthetic, with honest caveats.
- District Vision — The mindful running-eyewear label of Daly & Vallot, its calm design, with honest caveats.
- Tracksmith — The Boston heritage running brand, its collegiate green and hare mascot, with honest caveats.
- Bandit Running — The community-first Brooklyn running brand named for Bobbi Gibb, with honest caveats.
- Soar Running — Tim Soar’s scientific, technical London running label, its precise design, with honest caveats.
- norda — The Canadian ultra-premium trail-running brand and its Dyneema minimalism, with honest caveats.
- Ciele Athletics — The Montréal caps-first running brand and its bold colourways, with honest caveats.
Running brands, part 2
Janji, SAYSKY, NNormal, rabbit, Territory Run Co., Roark and Path Projects.
- Janji — The Boston travel-inspired running brand and its global prints and giving model, with honest caveats.
- SAYSKY — The Copenhagen graphic-forward running brand and its bold prints, with honest caveats.
- NNormal — The Kilian Jornet × Camper trail brand and its circular, minimalist design, with honest caveats.
- rabbit — The Southern California comfort-first running brand and its joyful design, with honest caveats.
- Territory Run Co. — The Portland trail-running brand and its artist prints and wild-places ethos, with honest caveats.
- Roark — The Southern California adventure brand and its Run Amok running line, with honest caveats.
- Path Projects — The Huntington Beach modular running brand and its liner-and-shell system, with honest caveats.
Running brands, part 3
Oiselle, Ten Thousand, Speedland, Bakline, Isobaa, Craft and Circle Sportswear.
- Oiselle — The women-first Seattle running brand and its flight-and-community design, with honest caveats.
- Ten Thousand — The minimalist NYC men’s training-apparel brand, its essential design, with honest caveats.
- Speedland — The Portland ultra-premium trail-shoe brand and its no-compromise engineering, with honest caveats.
- Bakline — The Brooklyn art-sport-street running brand and its city-community design, with honest caveats.
- Isobaa — The London merino-first performance brand and its natural design, with honest caveats.
- Craft — The Swedish technical-heritage sportswear brand and its base-layer legacy, with honest caveats.
- Circle Sportswear — The Paris circular-economy running brand and its bio-based materials, with honest caveats.
E-bikes
VanMoof, Cowboy, Super73, Rad Power Bikes, Aventon, Riese & Müller and Lectric.
- VanMoof — The Dutch design-led e-bike brand that went bankrupt in 2023 and was revived under Lavoie.
- Cowboy — The independent Belgian maker of connected, app-first commuter e-bikes, designed in Brussels.
- Super73 — The American maker of moto-style, motorbike-inspired e-bikes, designed in California.
- Rad Power Bikes — The largest US utility e-bike brand, which filed for bankruptcy in 2025 and was rebranded Rad Life Mobility.
- Aventon — The American maker of affordable, tech-forward e-bikes, designed in California and made in China.
- Riese & Müller — The premium German maker of cargo and full-suspension e-bikes, assembled in Germany.
- Lectric — The American maker of ultra-affordable folding e-bikes, designed in Phoenix and made in China.
Cycling icons
Bianchi, Brompton, Rapha, Colnago, Pinarello, Shimano and Specialized.
- Bianchi — The Celeste signature colour and its legends, the crowned-eagle crest, the 1885 Milan founding, Coppi and Pantani, and Cycleurope ownership.
- Brompton — The three-fold folding bike, the triptych mark, Andrew Ritchie and the Brompton Oratory name, hand-brazing in London, and independent ownership.
- Rapha — The white left-sleeve armband and High-Vis Pink accent, the script wordmark, the St Raphaël name, the RCC, and the 2017 Walton acquisition.
- Colnago — The ace-of-clubs emblem, the 1954 Cambiago founding, the Master and C-series frames, the Ferrari carbon collaboration, Merckx and Pogačar, and Chimera ownership.
- Pinarello — The wavy Onda fork, the Dogma flagship, the maglia-nera founding story, Team Sky/Ineos Tour wins, and the 2016 L Catterton deal.
- Shimano — The bold wordmark and 2021 tricolor logo, Dura-Ace and the groupset hierarchy, SIS and STI innovations, the 1921 Osaka founding, and the fishing business.
- Specialized — The red ‘S’ logo, the 1981 Stumpjumper, ‘Innovate or Die’, the 1974 Mike Sinyard founding, and Merida’s minority stake.
Electric scooters
E-scooter and personal-mobility brands.
- Segway-Ninebot — The Beijing-listed mobility giant, formed when Ninebot bought Segway in 2015, whose KickScooters are everywhere.
- Apollo — The Montreal-run, Delaware-registered direct-to-consumer scooter brand whose Phantom competes on performance and support.
- NIU — The NASDAQ-listed Beijing maker of smart electric mopeds and motorcycles, whose KQi kick scooters are a later, secondary line.
- Unagi — The US design-led scooter brand behind the Model One that, under financial pressure, pivoted to a subscription-via-retail model.
- Dualtron — The extreme-performance scooter line by South Korea’s Minimotors, Korean-engineered and China-made, with a murky web of owners.
- Inokim — The Israeli, Tel-Aviv-designed premium commuter-scooter brand, born as MyWay, known for integrated batteries and clean folding.
- Fluidfreeride — The Miami-based US retailer and distributor that also sells its own Fluid-badged scooters, backed by strong US service.
At a glance: who owns the name and where it is made
Taken from each guide’s fact panel, as of October 2026. Ownership and production change; follow the link for sources and detail.
| Brand | Origin | Owner | Where made |
|---|---|---|---|
| 1UP USA | USA (2001) | R. Lange | USA |
| 7mesh | 2014 (Squamish, Canada) | Independent | See guide |
| Albion | Mid-2010s (London) | Independent | See guide |
| Alé | See guide | A.P.G. S.r.l. | Verona province |
| Apollo | See guide | See guide | See guide |
| Assos | 1976 (Switzerland) | See guide | See guide |
| Attaquer | ~2012–2014 (Sydney) | See guide | See guide |
| Aventon | See guide | See guide | China (CA-designed) |
| Bakline | 2008 → 2018 (Brooklyn, NYC) | See guide | See guide |
| Bandit Running | 2020 (Brooklyn, NYC) | See guide | See guide |
| Bianchi | See guide | Cycleurope | See guide |
| Bioracer | 1986 (Belgium) | See guide | See guide |
| Black Sheep Cycling | ~2014–2015 (Brisbane) | See guide | See guide |
| Bowflex | USA (Vancouver WA) | Johnson Health Tech | See guide |
| Brompton | See guide | See guide | See guide |
| Café du Cycliste | 2009 (Nice) | See guide | See guide |
| Castelli | See guide | See guide | See guide |
| Ciele Athletics | 2014 (Montréal) | See guide | See guide |
| Circle Sportswear | 2020 (Paris) | See guide | See guide |
| Colnago | See guide | Chimera | See guide |
| Concept2 | USA (Vermont 1976) | Dreissigacker family | USA |
| Cowboy | See guide | See guide | Designed BE / Asia |
| Craft | See guide | See guide | See guide |
| Cuore | 1989 (Switzerland) | See guide | See guide |
| District Vision | 2016 (Los Angeles) | See guide | See guide |
| DT Swiss | Switzerland (1994) | Founders/mgmt | Multi |
| Dualtron | See guide | See guide | See guide |
| Ekoi | 2001 (France) | See guide | See guide |
| Eleiko | Sweden (Halmstad 1927) | Private | Sweden |
| Endura | 1993 (Scotland) | See guide | See guide |
| ENVE | USA (Utah) | PV3 (US) | USA |
| Fluidfreeride | See guide | See guide | USA |
| Giordana | 1979 (Italy / USA) | GITA, USA | In Vicenza |
| Gobik | 2010 (Spain) | See guide | In Yecla |
| HED | USA (1984) | Hed family | USA |
| Hunt | UK (2015) | Rider Firm | Taiwan/China |
| Industry Nine | USA (2004) | Founder-led | US + Canada |
| Inokim | See guide | See guide | Israel |
| Isadore | 2013 (Slovakia) | See guide | See guide |
| Isobaa | 2016 (London) | See guide | See guide |
| Janji | 2012 (Boston) | See guide | See guide |
| Kalas | 1991 (Czech Republic) | See guide | In Tábor |
| Kuat | USA (2006) | Founder-led | Asia |
| Le Col | 2011 (UK) | See guide | See guide |
| Lectric | See guide | See guide | China (US-designed) |
| MAAP | 2014 (Melbourne) | See guide | See guide |
| Nalini | 1970 (Italy) | See guide | In Italy |
| NIU | See guide | See guide | China |
| NNormal | Jornet × Camper | See guide | See guide |
| Nopinz | 2013 (UK) | See guide | See guide |
| norda | ~2020 (Quebec, Canada) | See guide | See guide |
| Oiselle | 2007 (Seattle) | See guide | See guide |
| Ornot | 2013 (San Francisco) | See guide | See guide |
| Ostroy | Mid-2010s (New York) | See guide | See guide |
| Pactimo | 2003 (Colorado) | Independent | See guide |
| Pas Normal Studios | 2014 (Copenhagen) | See guide | See guide |
| Path Projects | 2018 (Huntington Beach, CA) | See guide | See guide |
| PEdALED | 2007 (Tokyo, Japan) | See guide | See guide |
| Pinarello | See guide | See guide | See guide |
| Q36.5 | ~2013 (Bolzano, Italy) | See guide | See guide |
| rabbit | 2013 (S. California) | See guide | See guide |
| Rad Power Bikes | See guide | See guide | China (US-designed) |
| Rapha | See guide | RZC | See guide |
| REP Fitness | USA (Colorado) | Private | China |
| Reserve | USA (Santa Cruz) | PON | Asia |
| Rhino-Rack | Australia (1992) | Clarus | AU/CN |
| Riese & Müller | See guide | See guide | Germany (assembled) |
| Roark | ~2011 (S. California) | See guide | See guide |
| RockyMounts | USA (1993) | Rhino-Rack | Overseas |
| Rogue Fitness | USA (Columbus OH) | Coulter Ventures | USA |
| Ryzon | 2016 (Germany) | See guide | See guide |
| Santini | 1965 (Italy) | See guide | In Bergamo |
| Saris | USA (1989) | C+A Global | USA |
| Satisfy | 2015 (Paris) | See guide | See guide |
| SAYSKY | 2013 (Copenhagen) | See guide | See guide |
| Search and State | 2012 (New York) | See guide | In Manhattan |
| Segway-Ninebot | See guide | Ninebot | See guide |
| Shimano | See guide | See guide | See guide |
| Sigr | See guide | See guide | See guide |
| Soar Running | 2015 (London) | See guide | See guide |
| Specialized | See guide | See guide | See guide |
| Speedland | ~2020 (Portland, OR) | See guide | See guide |
| Sportful | 1972 (Italy) | See guide | See guide |
| Stolen Goat | 2012 (UK) | See guide | See guide |
| Super73 | See guide | See guide | Asia (CA-designed) |
| Technogym | Italy (Cesena 1983) | Technogym | Italy |
| Ten Thousand | ~2016 (New York City) | See guide | See guide |
| Territory Run Co. | Mid-2010s (Portland, OR) | See guide | See guide |
| The Pedla | 2013 (Melbourne) | Independent | See guide |
| Thule | Sweden (1942) | Public (Nasdaq) | SE/PL/US |
| Tonal | USA (San Francisco) | Private (VC) | Undisclosed |
| Tracksmith | 2014 (Boston) | See guide | See guide |
| Unagi | See guide | See guide | USA |
| Universal Colours | 2020 (London) | Sigma Sports own-brand | See guide |
| VanMoof | See guide | See guide | Taiwan |
| Velocio | 2014 (US (New England)) | See guide | See guide |
| Yakima | USA (1972) | Kemflo | Asia |
| Zipp | USA (1988) | SRAM | USA carbon |
Frequently asked questions
Who owns Bowflex?
Johnson Health Tech of Taiwan bought it after its parent’s 2024 bankruptcy, according to our guide.
Who owns Zipp?
SRAM, according to our guide.
Part of our Sports & Outdoors brand guidelines. See also all collections.