One hundred and five brand guides to snacks and sweets — the candy, cereal, chip and cookie icons and the better-for-you challengers.
Snack brands carry some of the best-known mascots and name stories in packaging. These guides collect them, alongside the newer brands that challenge them.
Name stories
Snickers was named after the Mars family’s horse; PEZ comes from “PfeffErminZ”, the German for peppermint; Häagen-Dazs is an invented “fake Danish” name; Cheerios launched as CheeriOats; Fig Newtons are named after Newton, Massachusetts, not Isaac Newton; and Funyuns got its name after “OnYums” was taken.
Owners
Among the challengers, KIND belongs to Mars, Epic Provisions to General Mills, and Slim Jim to Conagra, while Krave was bought by Hershey and then repurchased by its founder, and Tillamook is a farmer-owned cooperative.
How to use these guides
Each guide covers who owns the name today, where the products are made — by the maker’s own account and, where it differs, by other sources — and the brand’s visual identity. A company’s description of itself is attributed to the company, and where a business has closed we say so plainly. The table at the end gathers the essentials.
Candy
M&M’s, Skittles, Reese’s, Ferrero Rocher, Kinder, PEZ and Snickers.
- M&M’s — The ‘Mars & Murrie’ name, the melt-resistant candy shell and ‘melts in your mouth’ slogan, the spokescandies, the red-dye and blue-vote stories, and Mars ownership.
- Skittles — The ‘Taste the Rainbow’ slogan (1994), the lowercase-‘s’ stamp and rainbow colours, the surreal advertising, the lime/green-apple story, and Mars Wrigley ownership.
- Reese’s — The peanut butter cup and trademarked orange, H.B. Reese (an ex-Hershey dairy worker), the 1963 Hershey merger, ‘two great tastes’, and Hershey ownership.
- Ferrero Rocher — The gold-foil hazelnut sphere, the name ‘Rocher’ (rock, from Lourdes), Michele Ferrero and the 1982 launch, the ‘Ambassador’s reception’ ad, and Ferrero ownership.
- Kinder — The name (‘children’ in German), the red-and-white bar with a child’s face, the US ban on Kinder Surprise vs. Kinder Joy, and Ferrero ownership.
- PEZ — The name from ‘PfeffErminZ’ (peppermint), the 1927 Austrian anti-smoking origin, the character-head dispensers, the collector phenomenon, and family ownership.
- Snickers — The bar named after the Mars family’s horse, the 1930 launch and UK ‘Marathon’ name, ‘You’re not you when you’re hungry’, the brown-and-blue look, and Mars ownership.
Ice cream icons
Ben & Jerry’s, Häagen-Dazs, Baskin-Robbins, Magnum, Popsicle, Cornetto and Klondike.
- Ben & Jerry’s — The folksy Vermont pastoral aesthetic and Woody Jackson cows, the chunky pun-named flavors, the three-part social mission, and the Unilever/Magnum ownership.
- Häagen-Dazs — The invented ‘fake Danish’ name and decorative umlaut, Reuben Mattus and the 1960 Bronx founding, the super-premium positioning, and split ownership.
- Baskin-Robbins — The ‘31 flavors’ (one a day), the hidden ‘31’ in the pink BR logo, the pink-and-brown palette and pink spoons, the 1945/1953 founding, and Inspire Brands.
- Magnum — The thick chocolate shell and its ‘crack’, the 1989 Unilever launch, the adult ‘pleasure seekers’ positioning, the Heartbrand umbrella, and the Magnum Ice Cream Company.
- Popsicle — Frank Epperson’s accidental 1905 invention, the 1924 patent and ‘Epsicle’→‘Popsicle’, the twin-stick share design, the genericized-but-protected trademark, and Unilever.
- Cornetto — The name (‘little horn’), the crispy-cone innovation by Spica of Naples (1959), the ‘Just One Cornetto’ jingle, the Heartbrand, and the Magnum Ice Cream Company.
- Klondike — The square silver-wrapped chocolate-coated bar and polar bear, the ‘What would you do?’ slogan, the Isaly Dairy origin, the Yukon name, and Unilever/Magnum ownership.
Cereal
Frosted Flakes, Froot Loops, Cheerios, Lucky Charms, Cap’n Crunch, Trix and Cinnamon Toast Crunch.
- Frosted Flakes — Tony the Tiger (created by Eugene Kolkey at Leo Burnett), the blue box and orange stripes, ‘They’re Gr-r-reat!’, the 1983 name change, and the Kellogg split.
- Froot Loops — Toucan Sam and ‘follow your nose’, the deliberate ‘Froot’ spelling, the fact every colour is one flavour, the rainbow palette, and the Kellogg split.
- Cheerios — The launch as ‘CheeriOats’ (renamed 1945 over Quaker’s ‘oats’ claim), the iconic yellow box, the little-O shape, heart-health positioning, and General Mills.
- Lucky Charms — The marshmallow ‘marbits’ (only four shapes in 1964), Lucky the Leprechaun, ‘They’re magically delicious’, the rainbow palette, and General Mills.
- Cap’n Crunch — The naval captain (created by Allan Burns, animated by Jay Ward), the rank-stripe gag, the blue box, the phone-phreak whistle, and PepsiCo/Quaker ownership.
- Trix — The Trix Rabbit (by Joe Harris) and ‘Silly rabbit, Trix are for kids!’, the shape history, the 2016–2017 dye reversal, the bright palette, and General Mills.
- Cinnamon Toast Crunch — The cinnamon-swirl squares and ‘the taste you can see’, Wendell and the bakers, the Crazy Squares, the shrimp-tails moment, and General Mills.
Chips and crackers, part 1
Doritos, Cheetos, Ruffles, Takis, Tostitos, Cheez-It and Goldfish.
- Doritos — The Casa de Fritos / Disneyland origin, the triangle-chip icon, flavor-coded colors, the aggressive wordmark, ‘Crash the Super Bowl’, and Frito-Lay ownership.
- Cheetos — The 1948 origin, Chester Cheetah, the ‘Cheetle’ finger dust, the Flamin’ Hot invention dispute, the orange-and-black palette, and Frito-Lay ownership.
- Ruffles — The signature ridges and ‘Ruffles have R-R-Ridges!’, the debunked founder myth (Bernhardt Stahmer 1948), the red-and-blue palette, and Frito-Lay ownership.
- Takis — The rolled taquito shape, the purple Fuego flagship, the ‘Face the Intensity’ positioning, the Mexican Grupo Bimbo / Barcel ownership, and the viral phenomenon.
- Tostitos — The clever hidden logo (two people sharing a salsa bowl), the late-’70s launch, the ‘Bring the party’ positioning, and Frito-Lay ownership.
- Cheez-It — The 1921 Green & Green origin, the square real-cheese cracker, ‘Real Cheese Matters’, the cheese-cracker logo device, and the Kellanova/Mars ownership.
- Goldfish — The Swiss origin (Kambly, 1958), Margaret Rudkin’s 1962 US launch, the 1997 smile, the fish icon and Finn, and Campbell’s ownership.
Cookies
Chips Ahoy!, Nutter Butter, Nilla Wafers, Fig Newtons, Milano, Famous Amos and Keebler.
- Chips Ahoy! — The 1963 Nabisco launch, the ‘Ships ahoy!’ name pun, the bright-blue bag, the smiling-cookie mascot, the ‘1,000 chips’ challenge, and Mondelez ownership.
- Nutter Butter — The 1969 Nabisco launch, the iconic peanut-shaped cookie, the red-and-yellow pack, the viral 2024 ‘unhinged’ TikTok, and Mondelez ownership.
- Nilla Wafers — The 1898 Nabisco ‘Vanilla Wafers’ origin, the 1967 ‘Nilla’ rename, the yellow box, the banana-pudding tie, and Mondelez ownership.
- Fig Newtons — The 1891 Kennedy Biscuit origin, the Newton-Massachusetts name (not Isaac Newton), the extruder machine, the 2012 ‘Newtons’ rebrand, and Mondelez ownership.
- Milano — The Pepperidge Farm ‘Naples’-to-‘Milano’ origin (a melted-chocolate fix), Margaret Rudkin, the European city-cookie names, the grist-mill logo, and Campbell’s ownership.
- Famous Amos — Wally Amos’ 1975 Hollywood cookie shop, the founder-as-mascot Panama hat, the poignant loss of his own name, and Ferrara/Ferrero ownership.
- Keebler — The 1853 Philadelphia origin, the Keebler Elves and Hollow Tree by Leo Burnett, Ernie Keebler, ‘Uncommonly Good’, and the Kellogg-to-Ferrero ownership.
Chips and crackers, part 2
Fritos, SunChips, Ritz, Triscuit, Wheat Thins, Funyuns and Chex Mix.
- Fritos — C.E. Doolin’s 1932 San Antonio corn chip (a bought recipe), the red-gold-and-blue script, the retired ‘Frito Bandito’, and Frito-Lay/PepsiCo ownership.
- SunChips — The 1991 Frito-Lay multigrain launch, the sun motif and wholesome palette, the famous 2010 loud compostable-bag saga, and the solar-powered plant.
- Ritz — The 1934 Nabisco launch, the luxury ‘Ritz’ name for Depression shoppers, the scalloped round cracker, Mock Apple Pie, and Mondelez ownership.
- Triscuit — The 1903 Niagara Falls origin, ‘baked by electricity’, the woven basket-weave square, the ‘electricity biscuit’ name theory, and Mondelez ownership.
- Wheat Thins — The 1947 Nabisco launch, the thin dimpled square, the sweet-salty crunch, the Sandy Duncan and ‘Crunch Is Calling’ ads, and Mondelez ownership.
- Funyuns — The 1969 Frito-Lay launch, the corn ring that isn’t real onion, the ‘fun + onions’ name (after ‘OnYums’ was taken), the gold-and-blue bag, and PepsiCo ownership.
- Chex Mix — The 1952 Ralston ‘Chex Party Mix’ recipe, the 1985 packaged product, the checkerboard heritage, the savory party palette, and General Mills ownership.
Better-for-you snacks
RXBAR, Magic Spoon, Siete, Banza, Hu, Partake and Goodles.
- RXBAR — The protein bar whose wrapper lists its ingredients as the design, its bold minimalist palette, honest ownership, and caveats.
- Magic Spoon — The high-protein “cereal for adults” with bold retro-cartoon branding, its playful palette, and honest caveats.
- Siete — The Mexican-American family brand of grain-free tortillas (named for seven Garzas), its warm heritage palette, and caveats.
- Banza — The Detroit chickpea-pasta pioneer behind the iconic bright-orange box, its bold palette, and honest caveats.
- Hu — The “get back to human” simple-ingredient chocolate born from an NYC restaurant, its clean cacao palette, honest ownership, and caveats.
- Partake Foods — Denise Woodard’s allergy-friendly, top-9-free cookie brand built on inclusion, its bright friendly palette, and caveats.
- Goodles — The bold, playful nutrient-dense mac and cheese co-founded by Gal Gadot, its maximalist palette, honest ownership, and caveats.
Plant-based
Oatly, Beyond Meat, Impossible Foods, Miyoko’s, JUST Egg, Daring and Califia Farms.
- Oatly — The Swedish oat-milk pioneer whose wordy, hand-drawn DIY branding made it a cult brand, its monochrome palette, and caveats.
- Beyond Meat — The pea-protein plant-meat pioneer sold in the meat aisle and the first to IPO, its green palette, and honest caveats.
- Impossible Foods — The science-led plant-meat maker behind heme and the “bleeding” burger, its bold palette, and honest caveats.
- Miyoko’s Creamery — The premium cultured cashew-based vegan cheese and butter house, its warm artisanal palette, and honest caveats.
- JUST Egg — The mung-bean plant-based egg from Eat Just (formerly Hampton Creek), its bright egg-yolk palette, and honest caveats.
- Daring — The plant-based-chicken specialist with a simple ingredient list and bold, high-contrast design, its striking palette, and caveats.
- Califia Farms — The sunny California plant-milk maker famous for its iconic curvy bottle, its warm palette, and honest caveats.
Craft ice cream
Salt & Straw, Van Leeuwen, Jeni’s, McConnell’s, Halo Top, Tillamook and Humphry Slocombe.
- Salt & Straw — The Portland craft ice cream brand built on experimental flavors, its illustration-forward pints and warm palette, and honest caveats.
- Van Leeuwen — The NYC yellow-truck ice cream brand, its signature yellow, minimalist color-blocked pints, and honest caveats.
- Jeni’s Splendid — The chef-driven Columbus ice cream brand, its colorful flavor-coded pints, and honest caveats.
- McConnell’s — The from-scratch Santa Barbara creamery since 1949, its heritage seal and palette, and honest caveats.
- Halo Top — The low-calorie, high-protein “whole pint” ice cream, its gold accents and calorie-forward design, and honest caveats.
- Tillamook — The farmer-owned Oregon dairy cooperative since 1909, its schooner emblem, signature blue, and honest caveats.
- Humphry Slocombe — The irreverent San Francisco ice cream brand behind “Secret Breakfast,” its high-contrast look, and honest caveats.
Jerky and meat snacks
Jack Link’s, Slim Jim, Epic Provisions, Krave, Chomps, Stryve and People’s Choice.
- Jack Link’s — The family-owned meat-snack giant behind Sasquatch and “Feed Your Wild Side,” with honest caveats.
- Slim Jim — The Conagra meat-stick icon behind “Snap into a Slim Jim!” and its edgy red-and-yellow look, with honest caveats.
- Epic Provisions — The General-Mills-owned paleo meat bar with rugged natural design and an animal-based ethos, with honest caveats.
- Krave — The premium jerky bought by Hershey then repurchased by its founder, and its gourmet design, with honest caveats.
- Chomps — The bootstrapped clean-label meat stick and its bright, anti-rugged rebrand, with honest caveats.
- Stryve — The South-African-style air-dried biltong brand and its clean, health-forward design, with honest caveats.
- People’s Choice — The fourth-generation LA family jerky maker since 1929 and its heritage design, with honest caveats.
Bars and granola
KIND, Clif Bar, GoMacro, Purely Elizabeth, David, Barebells and Bobo’s.
- KIND — The Mars-owned snack brand built on a see-through wrapper and “ingredients you can see and pronounce,” with honest caveats.
- Clif Bar — The organic energy bar with its napkin-sketched climber, its athlete roots and honest caveats.
- GoMacro — The independent, women-owned vegan MacroBar, its mosaic motif and colour-coding, with honest caveats.
- Purely Elizabeth — The design-forward ancient-grain granola brand, its white brand block and overhead photography, with honest caveats.
- David — The stark, “anti-marketing” high-protein bar from RXBAR’s founder, its metallic minimalism and honest caveats.
- Barebells — The Swedish candy-like protein bar, its per-flavour colour-blocking and Scandinavian look, with honest caveats.
- Bobo’s — The homey, handmade-style oat-bar brand from a Boulder kitchen, its heart motif and warm design, with honest caveats.
British and European biscuit makers
McVitie’s, Walker’s Shortbread, Tunnock’s, Fox’s, Jacob’s, Bahlsen and Lotus Biscoff.
- McVitie’s — The biscuit brand that grew from an Edinburgh bakery dated to 1830, introduced the digestive in 1892, merged into United Biscuits in 1948 and has been owned since 2014 by Turkey’s Yıldız Holding, now through pladis, with chocolate digestives made at Harlesden.
- Walker’s Shortbread — The family-owned Scottish baker founded by Joseph Walker in 1898, based in Aberlour on Speyside with a second bakery at Elgin, known for four-ingredient shortbread in tartan packaging and royal warrants for oatcakes and shortbread.
- Tunnock’s — The Uddingston bakery Thomas Tunnock opened in December 1890, still owned by his family, which created the Caramel Wafer in 1952 and the Teacake in 1956, wraps them in red-and-gold and red-and-silver foil, and still makes them in Uddingston.
- Fox’s Biscuits — The Batley, West Yorkshire bakery Michael Spedding started in 1853, named after his son-in-law Fred Ellis Fox, owned by Northern Foods from 1977 and 2 Sisters from 2011, bought by Ferrero’s CTH in 2020 and merged with Burton’s in 2022 as FBC UK.
- Jacob’s — The biscuit brand that traces its name to W. & R. Jacob, the partnership William and Robert Jacob formed in Waterford in 1851, whose Dublin factory was a 1916 Rising garrison, and which since 2004 has been owned by pladis in the UK and Valeo Foods in Ireland.
- Bahlsen — The Hanover biscuit company Hermann Bahlsen founded in 1889, which launched the Leibniz butter biscuit in 1891, adopted the TET hieroglyph trademark by Heinrich Mittag, commissioned artists for its advertising, and remains a family company baking in Germany and Poland.
- Lotus Biscoff — The caramelised speculoos biscuit first baked in Lembeke, Belgium, in 1932 by Lotus Bakeries, named Biscoff (biscuit plus coffee) from 1986, served on Delta flights from the mid-1980s and still controlled by the Boone and Stevens families.
Biscuit makers from France, Italy, Australia and the US
LU, St Michel, Arnott’s, Pepperidge Farm, Loacker, Balocco and Mulino Bianco.
- LU — The Nantes biscuit maker founded in 1846 by Jean-Romain Lefèvre and named with his wife Pauline-Isabelle Utile, which created the Petit Beurre in 1886, commissioned Mucha and Bouisset, passed to Danone and Kraft, and belongs to Mondelez International.
- St Michel — The biscuit brand born in 1905 when Joseph Grellier created the Galettes Saint-Michel at Saint-Michel-Chef-Chef in Loire-Atlantique, which passed to Bahlsen in the 1990s and to Morina Baie Biscuits in 2006, now St Michel Biscuits of Contres.
- Arnott’s — The biscuit maker William Arnott started in Newcastle, New South Wales, in 1865, whose parrot mark was registered in 1888, which made Tim Tam and passed to Campbell Soup in 1997 and to the private-equity firm KKR in 2019.
- Pepperidge Farm — The bakery Margaret Rudkin began in her Fairfield, Connecticut, kitchen in 1937 and sold to Campbell Soup in 1961, which licensed the Milano cookie from Belgium, brought Goldfish from Switzerland and drew its logo from a Massachusetts grist mill.
- Loacker — The wafer maker founded in Bolzano in 1925 by the confectioner Alfons Loacker, which moved production to Auna di Sotto on the Renon in 1974, added a plant at Heinfels in East Tyrol and is still run by the founding family’s third generation.
- Balocco — The Piedmontese baker founded in Fossano in 1927 by the pastry cook Francesco Antonio Balocco, which industrialised under his son Aldo, makes biscuits, wafers and Christmas cakes at its Santa Lucia plant and is now run by the family’s fourth generation.
- Mulino Bianco — The Barilla bakery brand launched in October 1975 under Gianni Maestri, with a mill mark and yellow packs designed by Gio Rossi, the bread-bag sacchetto, Pan di Stelle, and the 1990s “Famiglia del Mulino” advertising filmed at a mill near Siena.
Crispbread and savoury cracker makers
Ryvita, Wasa, Finn Crisp, Leksands, Peter’s Yard, Carr’s and Nairn’s.
- Ryvita — The British rye crispbread company that began trading in 1925, opened a Birmingham bakery in 1932, moved to Poole after wartime bombing, and has belonged to Associated British Foods since 1949, now within Jordans Dorset Ryvita.
- Wasa — The Swedish crispbread maker founded in Skellefteå in 1919 by Karl Edvard Lundström, based in Filipstad since 1931, named after King Gustav Vasa, owned by Sandoz in the 1980s and by Barilla since 1999, with bakeries in Filipstad and Celle.
- Finn Crisp — The rye crispbread brand Vaasan launched abroad around the 1952 Helsinki Olympics, built on a Vaasa steam bakery founded in 1904, and owned since 2015 by Sweden’s farmer cooperative Lantmännen through Lantmännen Cerealia.
- Leksands — The Leksands Knäckebröd family bakery in Häradsbygden near Leksand, Dalarna, started in 1929 by Anna Karlsdotter and Jon Olof Olsson, run by the sixth Joon generation, with a Dala horse on its packs since 1964.
- Peter’s Yard — The sourdough crispbread brand that grew out of a Swedish bakery café and an Edinburgh coffee house opened at the end of 2007, is baked in the UK with Shipton Mill flour, and became part of Lotus Bakeries after a 20% stake in 2019 and full ownership in 2022.
- Carr’s — The Carlisle biscuit maker founded in 1831 by Jonathan Dodgson Carr, son of a Quaker grocer, granted a royal warrant in 1841, owned by United Biscuits since 1972 and by pladis since 2016, and still baked at the Caldewgate factory in Carlisle.
- Nairn’s — The Scottish oatcake brand that says it began in 1896 when John and Sarah Nairn opened a bakery in Strathaven, moved to Rutherglen’s Cathkin Bakery, came under Simmers in 1978, and is now made by Nairn’s Oatcakes Ltd at two Edinburgh bakeries.
European biscuit houses
Kambly, Delacre, Lambertz, Lazzaroni, De Beukelaer, Griesson and Matilde Vicenzi.
- Kambly — The family biscuit maker founded in 1910 in Trubschachen, in Switzerland’s Emmental, by Oscar Kambly and his brother Paul, known for the Bretzeli and Swiss army biscuits, whose goldfish-shaped cracker was licensed to Pepperidge Farm.
- Delacre — The Belgian biscuit house begun by the Brussels pharmacist Charles Delacre, a royal court supplier from 1879 and a biscuit maker from 1891, known for the Cigarette Russe and Délichoc, owned by Campbell and United Biscuits and acquired in 2016 by Ferrero-related CTH Invest.
- Lambertz — The Aachen maker of Aachener Printen, which dates itself to a 1688 bakery licence at Markt 7, took the Henry Lambertz name in the 19th century, and under Hermann Bühlbecker grew into a group of Lebkuchen, Stollen and biscuit makers with plants in Germany and Poland.
- Lazzaroni — The biscuit brand of D. Lazzaroni & C., founded in Saronno in 1888, maker of the registered Amaretti di Saronno in lithographed tins, owned by Campbell from 1984 and later moved to Abruzzo — and not to be confused with Paolo Lazzaroni & Figli, the family’s liqueur branch.
- De Beukelaer — The biscuit name begun by Edouard de Beukelaer in Antwerp, who opened his first factory in 1870, whose filled “Prince” biscuit became LU Prince in France and Prinzen Rolle in Germany, and which is now a brand of the Polch family firm Griesson – de Beukelaer.
- Griesson — The biscuit brand begun by the Gries family in Kobern on the Moselle, founded as Griesson in 1924 by Hans Gries, which launched Soft Cake in 1977, moved to Polch, and merged with Danone’s De Beukelaer business in 1999 to form the family-owned Griesson – de Beukelaer.
- Matilde Vicenzi — Named after the woman who ran a bakery at San Giovanni Lupatoto, near Verona, from 1905; her grandson Giuseppe built Vicenzi Group, maker of amaretti, Vicenzovo savoiardi and Millefoglie puff pastry, which bought Grisbì and Mr. Day from Parmalat in 2005.
At a glance: founding, base and signature
Taken from each guide’s fact panel. Follow the link for detail and caveats.
| Brand | Founded | Based | Signature |
|---|---|---|---|
| Arnott’s | Newcastle, New South Wales (1865) | See guide | Tim Tam, Iced VoVo, SAO, Milk Arrowroot |
| Bahlsen | Hanover, Germany (1889 (as Hannoversche Cakesfabrik H. Bahlsen)) | See guide | Leibniz-Keks, the TET sign, Pick Up! |
| Balocco | Fossano, Piedmont, Italy (1927) | See guide | Frollini biscuits, wafers, Mandorlato, pandoro |
| Banza | 2014 (Detroit) | See guide | Chickpea pasta |
| Barebells | 2016 (Sweden) | See guide | See guide |
| Baskin-Robbins | 1953 (California) | See guide | 31 flavors |
| Ben & Jerry’s | 1978 (Vermont) | See guide | See guide |
| Beyond Meat | 2009 (California) | See guide | Beyond Burger |
| Bobo’s | 2003 (Boulder, CO) | See guide | See guide |
| Califia Farms | 2010 (Los Angeles) | See guide | Curvy bottle |
| Cap’n Crunch | 1963 (Quaker) | See guide | See guide |
| Carr’s | Carlisle, England (1831) | See guide | Table Water biscuits and crackers |
| Cheerios | 1941 (as ‘CheeriOats’) | See guide | See guide |
| Cheetos | 1948 | See guide | See guide |
| Cheez-It | 1921 (Ohio) | See guide | See guide |
| Chex Mix | See guide | See guide | See guide |
| Chips Ahoy! | 1963 (Nabisco) | See guide | See guide |
| Chomps | 2012 (Bootstrapped) | See guide | See guide |
| Cinnamon Toast Crunch | 1984 | See guide | See guide |
| Clif Bar | 1992 (Gary Erickson) | See guide | The climber |
| Cornetto | 1959 (Naples) | See guide | See guide |
| Daring | 2018 (Scotland → LA) | See guide | Plant chicken |
| David | 2024 (Peter Rahal) | See guide | Anti-marketing |
| De Beukelaer | Antwerp, Belgium (1850 (bakery); 1870 (first factory)) | See guide | The Prince double biscuit, Prinzen Rolle |
| Delacre | Brussels, Belgium (1870s (chocolate); 1891 (first biscuit)) | See guide | Cigarette Russe, Délichoc, Biarritz, Marquisettes |
| Doritos | Disneyland (1966 launch) | See guide | The triangle |
| Epic Provisions | 2013 (Austin, TX) | See guide | See guide |
| Famous Amos | 1975 (Wally Amos) | See guide | The founder |
| Ferrero Rocher | 1982 (Italy) | See guide | See guide |
| Fig Newtons | See guide | See guide | See guide |
| Finn Crisp | Vaasan Höyryleipomo, Vaasa (1904 (mill 1849)) | See guide | Thin rye crisps, Original Rye rounds, Thins |
| Fox’s Biscuits | Batley, West Yorkshire (1853) | See guide | Fox’s Chocolatey, Crunch Creams, Party Rings, Viennese |
| Fritos | See guide | See guide | See guide |
| Froot Loops | See guide | See guide | See guide |
| Frosted Flakes | See guide | See guide | See guide |
| Funyuns | 1969 (Frito-Lay) | See guide | See guide |
| Goldfish | Switzerland (1958) | See guide | See guide |
| GoMacro | 2004 (Wisconsin) | See guide | See guide |
| Goodles | 2021 (Santa Cruz) | See guide | Nutrient mac |
| Griesson | Kobern, Moselle, Germany (1892 (bakery); 1924 (Griesson)) | See guide | Soft Cake, Lebkuchen, Chocolate Mountain Cookies |
| Halo Top | 2012 (Los Angeles) | See guide | See guide |
| Hu | 2012 (New York) | See guide | Simple chocolate |
| Humphry Slocombe | 2008 (San Francisco) | See guide | Secret Breakfast |
| Häagen-Dazs | 1960 (the Bronx) | See guide | Super-premium |
| Impossible Foods | 2011 (California) | See guide | Heme |
| Jack Link’s | 1985 (Minong, WI) | See guide | Sasquatch |
| Jacob’s | Waterford, Ireland (1851 (as W. & R. Jacob)) | See guide | Cream Crackers, Twiglets, Club Milk, Fig Rolls |
| Jeni’s Splendid | 2002 (Columbus) | See guide | See guide |
| JUST Egg | 2011 (Bay Area) | See guide | Mung-bean egg |
| Kambly | Trubschachen, Emmental, Switzerland (1910) | See guide | Bretzeli, Butterfly, Swiss army biscuits, Goldfischli |
| Keebler | 1853 (Philadelphia) | See guide | The elves |
| KIND | 2004 (Daniel Lubetzky) | See guide | See-through wrapper |
| Kinder | 1968 (Ferrero) | See guide | See guide |
| Klondike | ~1922 (Ohio) | See guide | Square bar |
| Krave | 2009 (Sonoma family) | See guide | See guide |
| Lambertz | Aachen, Germany (1688 (bakery licence, company date)) | See guide | Aachener Printen, Dominosteine, gift tins |
| Lazzaroni | Saronno, Lombardy (1888 (D. Lazzaroni & C.)) | See guide | Amaretti di Saronno, lithographed tins |
| Leksands | See guide | See guide | Round knäcke, Brungräddat, triangles, Rundrut |
| Loacker | Bolzano, South Tyrol, Italy (1925) | See guide | Napolitaner wafers, Quadratini, Tortina |
| Lotus Biscoff | Lembeke, Belgium (1932) | See guide | Caramelised speculoos biscuit, Biscoff spread |
| LU | Nantes, France (1846) | See guide | Petit Beurre, Petit Écolier, Prince, Paille d’Or |
| Lucky Charms | 1964 | See guide | See guide |
| M&M’s | 1941 | See guide | See guide |
| Magic Spoon | 2019 (New York) | See guide | Cartoon cereal |
| Magnum | 1989 (Unilever) | See guide | The crack |
| Matilde Vicenzi | San Giovanni Lupatoto, Verona, Italy (1905 (company and Italian Wikipedia)) | See guide | Amaretti, Vicenzovo savoiardi, Millefoglie puff pastry |
| McConnell’s | 1949 (Santa Barbara) | See guide | See guide |
| McVitie’s | Edinburgh, Scotland (1830 (brand date)) | See guide | Digestive, Rich Tea, Jaffa Cakes, Hobnobs |
| Milano | Naples → Milano (1956–57) | See guide | See guide |
| Miyoko’s Creamery | 2014 (California) | See guide | Cultured vegan butter |
| Mulino Bianco | Italy (October 1975) | See guide | Tarallucci, Macine, Galletti, Pan di Stelle |
| Nairn’s | Strathaven, Lanarkshire, Scotland (1896 (company says)) | See guide | Oatcakes, oat biscuits, flatbreads, crackers |
| Nilla Wafers | 1898 (Vanilla Wafers) | See guide | See guide |
| Nutter Butter | 1969 (Nabisco) | See guide | See guide |
| Oatly | 1994 (Sweden) | See guide | Barista Edition |
| Partake Foods | 2016 (New Jersey) | See guide | Top-9-free cookies |
| People’s Choice | 1929 (Los Angeles) | See guide | Whole-muscle |
| Pepperidge Farm | Fairfield, Connecticut (1937) | See guide | Milano, Goldfish, Distinctive cookies, bread |
| Peter’s Yard | Edinburgh, Scotland (Coffee house and bakery opened end of 2007) | See guide | Sourdough crispbread, crackers and flatbreads |
| PEZ | 1927 (Austria) | See guide | The dispenser |
| Popsicle | Accident (~1905) | See guide | See guide |
| Purely Elizabeth | 2009 (Elizabeth Stein) | See guide | See guide |
| Reese’s | ~1928 | See guide | Peanut butter cup |
| Ritz | 1934 (Nabisco) | See guide | A taste of luxury |
| Ruffles | 1948 (trademark) | See guide | The ridges |
| RXBAR | 2013 (Chicago) | See guide | Ingredient list |
| Ryvita | England (1925 (began trading 4 April)) | See guide | Rye crispbread, Crackerbread, Thins |
| Salt & Straw | 2011 (Portland) | See guide | Scoop shop + DTC |
| Siete | 2014 (Austin, TX) | See guide | Grain-free tortillas |
| Skittles | See guide | See guide | The ‘s’ stamp |
| Slim Jim | 1929 (Philadelphia) | See guide | See guide |
| Snickers | 1930 | See guide | See guide |
| St Michel | Saint-Michel-Chef-Chef, Loire-Atlantique (1905) | See guide | Galettes, Sablés de Retz, madeleines |
| Stryve | 2017 (Plano, TX) | See guide | See guide |
| SunChips | 1991 (Frito-Lay) | See guide | Multigrain |
| Takis | 1999 (Mexico) | See guide | See guide |
| Tillamook | 1909 (Tillamook, OR) | See guide | Farmer-owned co-op |
| Tostitos | late 1970s | See guide | Hidden sharers |
| Triscuit | 1903 (Niagara Falls) | See guide | See guide |
| Trix | 1954 | See guide | See guide |
| Tunnock’s | Uddingston, Scotland (December 1890) | See guide | Caramel Wafer, Teacake, Snowball, Caramel Log |
| Van Leeuwen | 2008 (New York City) | Custom + vegan | See guide |
| Walker’s Shortbread | Speyside, Scotland (1898) | See guide | Pure butter shortbread, oatcakes, tartan packs |
| Wasa | Skellefteå, Sweden (1919) | Filipstad, Värmland | See guide |
| Wheat Thins | 1947 (Nabisco) | See guide | See guide |
Frequently asked questions
Why is Snickers called Snickers?
It was named after the Mars family’s horse, according to our guide.
Is Häagen-Dazs Danish?
No; our guide explains that the name is an invented “fake Danish” name from a 1960 Bronx founding.
See also our chocolate maker and pantry brand guidelines.
Part of our Food & Beverage brand guidelines. See also all collections.