Twenty-eight brand guides to the brands that power the home — portable power stations, home batteries, EV chargers and generators.
Home energy mixes old names with newer ones. These guides set out who owns each brand and where its products are made.
Who is behind the name
Several American-facing brands are Chinese companies: Jackery, credited with inventing the consumer solar generator, is quietly a Shenzhen-listed company, and Firman’s generators are owned by China’s SUMEC group and made in Nanjing. Westinghouse generators carry an 1886 trademark licensed to a separate maker. Goal Zero, whose Yeti stations grew from a humanitarian project in the Congo, now belongs to BioLite, and Sonnen has been owned by Shell since 2019.
Market turbulence
The category has had casualties. SolarEdge closed its energy-storage division in 2024; JuiceBox’s operator, Enel X Way, left North America the same year; and Easee was at the centre of a reported 2023 Swedish safety ban. Generac, by contrast, is an independent 1959 Wisconsin company that dominates the home-standby market and genuinely manufactures.
How to use these guides
Each guide covers who owns the name today, where the products are made — by the maker’s own account and, where it differs, by other sources — and the brand’s visual identity. A company’s description of itself is attributed to the company, and where a business has closed we say so plainly. The table at the end gathers the essentials.
Portable power stations
Battery power stations, from Shenzhen houses to Utah’s Goal Zero.
- Jackery — The California-facing brand, quietly a Shenzhen-listed Chinese company, credited with inventing the consumer solar generator.
- Bluetti — The Shenzhen battery house that turned a crowdfunding launchpad and early LiFePO4 into expandable, whole-home backup power.
- Anker SOLIX — The energy sub-brand that scaled Anker’s charging DNA from power banks to power stations to whole-home storage.
- Goal Zero — The Utah off-grid power brand whose Yeti stations grew from a humanitarian project in the Congo, now owned by BioLite.
- DJI Power — The drone giant’s 2024 power-station line that turned its battery engineering into a station which fast-charges its own drones in the field.
- Zendure — The design-forward energy brand that turned Germany’s balcony solar into a storage category, on a US brand front and a China base.
- Oukitel — The Shenzhen rugged-phone maker that carried its overbuild-it, price-it-low ethos into value LiFePO4 power stations.
Home batteries and energy systems
Whole-home batteries and energy management.
- Tesla Powerwall — Tesla Energy’s home battery, whose Powerwall 3 builds the solar inverter into the unit, made at Giga Nevada.
- Enphase — The California, NASDAQ-listed pioneer of solar microinverters whose IQ Battery extends one AC-coupled home-energy ecosystem.
- SolarEdge — The Israeli, NASDAQ-listed power-optimizer maker that hit heavy distress and closed its energy-storage division in 2024.
- Sonnen — The German home-battery pioneer, owned by Shell since 2019, whose sonnenCommunity turns batteries into a virtual power plant.
- FranklinWH — The California home-storage challenger whose aPower battery and aGate hub run whole-home energy, with US assembly in Santa Clara.
- Savant — The Massachusetts luxury smart-home company that bought GE Lighting and moved into smart electrical panels and home-energy management.
- Panasonic Evervolt — Panasonic’s US home-battery brand, leaning on a Japanese battery heritage, with current availability uncertain.
Home EV chargers
Home charging stations and their operators.
- Wallbox — The Barcelona, NYSE-listed maker of compact, design-led home chargers and the bidirectional Quasar.
- Easee — The Stavanger maker of an unusually compact, modular home charger, and the brand at the centre of a reported 2023 Swedish safety ban.
- ChargePoint — The California, NYSE-listed charging-network company whose Home Flex brings its network to the driveway.
- Emporia — The Colorado brand pairing value EV chargers with whole-home energy monitoring, solar and battery.
- Grizzl-E — United Chargers’ rugged, made-in-Ontario home charger, sold on durability and value.
- Autel Energy — The charging arm of China-listed Autel, whose MaxiCharger draws on its diagnostics engineering, with US-assembled units.
- JuiceBox — The popular smart home charger whose operator Enel X Way exited North America in 2024, with the network handed to a new firm.
Generators
Portable and standby generators.
- Generac — An independent 1959 Wisconsin company, public on the NYSE, that created and dominates the whole-house standby-generator market and genuinely manufactures in the US.
- Honda — The quiet EU2200i, from Honda Motor of Japan, widely treated by reviewers as the reference for portable inverter power.
- Champion — A privately held, independent 2003 US company, designed in the US and made in China, that made dual-fuel gas-or-propane generators a mass-market staple.
- Westinghouse — The 1886 Westinghouse trademark licensed for generators to a separate maker and built in China and Vietnam, not the original electric company.
- DuroMax — A 2003 California company, designed in California and built in China, known for portable dual-fuel generators and its own OHV engines.
- Predator — Harbor Freight’s in-house generator and engine line, made in China, whose Predator 3500 inverter is a well-known value alternative to Honda.
- Firman — A US-facing generator brand engineered for America but owned by China’s SUMEC group, part of the state-owned SINOMACH, and made in Nanjing.
Battery brands
Duracell, Energizer, Rayovac, Varta, Exide, Interstate, DieHard and Optima.
- Duracell — The battery brand that grew out of Samuel Ruben and Philip Mallory’s P. R. Mallory Company, passed through Dart, Kraft, KKR, Gillette and P&G, has been owned by Berkshire Hathaway since 2016, and is known for the copper top and the pink Duracell Bunny.
- Energizer — The battery brand that grew from Conrad Hubert’s American Ever Ready Company, became Union Carbide’s Eveready, was sold to Ralston Purina in 1986, was spun off as Energizer Holdings in 2000, and is known for the drumming Energizer Bunny.
- Rayovac — The battery brand that began in 1906 as the French Battery Company, moved from a Chicago attic to Madison, Wisconsin, took the Ray-O-Vac trade name as its company name in the early 1930s and has belonged to Energizer since the January 2019 purchase of Spectrum Brands’ battery business.
- VARTA — The German battery name that AFA created in 1904 from the initials of Vertrieb, Aufladung, Reparatur transportabler Akkumulatoren, split between owners in 2002, reunited for portable batteries under VARTA AG in Ellwangen in January 2020, and whose consumer business became independent in October 2026.
- Exide — The battery name the Electric Storage Battery Company introduced in 1900, short for “Excellent Oxide”, carried through ESB, Inco and a public listing, and since 2020 run outside North America from Gennevilliers, France.
- Interstate Batteries — The Dallas battery company John Searcy founded in 1952 as Interstate Battery System, led by Norm Miller from 1978, privately owned, with a shield logo from 1963 and a sponsorship of Joe Gibbs Racing since the early 1990s.
- DieHard — The car-battery brand Sears introduced in 1967, developed with Globe-Union, later made by Johnson Controls and Clarios, and bought from Sears by Advance Auto Parts on 23 December 2019.
- Optima — The spiral-cell battery that the Gates Rubber Company in Denver developed from a 1972 patent filing, that a Norwegian distributor’s Gylling Group bought in 1992, that Johnson Controls acquired in 2000, and that is now a division of Clarios.
At a glance: who owns the name and where it is made
Taken from each guide’s fact panel, as of October 2026. Ownership and production change; follow the link for sources and detail.
| Brand | Origin | Owner | Where made |
|---|---|---|---|
| Anker SOLIX | See guide | See guide | See guide |
| Autel Energy | See guide | Autel (AIT) | See guide |
| Bluetti | See guide | See guide | See guide |
| Champion | USA (2003) | Private / independent | China (rep.) |
| ChargePoint | USA (Campbell) | See guide | See guide |
| DieHard | See guide | See guide | Advance Auto Parts brand (since 2019) |
| DJI Power | See guide | See guide | See guide |
| Duracell | P. R. Mallory Company, Indianapolis (1920s) | See guide | Owned by Berkshire Hathaway since 2016 |
| DuroMax | USA (2003) | Private (CA) | China (rep.) |
| Easee | Norway (Stavanger) | See guide | See guide |
| Emporia | USA (Colorado) | Private | See guide |
| Energizer | American Electrical Novelty and Manufacturing Company, New York (1896) | See guide | Energizer Holdings, a public company since 2000 |
| Enphase | USA (Fremont CA) | See guide | See guide |
| Exide | Electric Storage Battery Company (1888) | See guide | Exide Technologies, Gennevilliers, France |
| Firman | US/China (2003) | SUMEC / SINOMACH | China (Nanjing) |
| FranklinWH | USA (San José CA) | Private | See guide |
| Generac | USA (1959) | Public (GNRC) | USA (WI) |
| Goal Zero | See guide | See guide | See guide |
| Grizzl-E | See guide | See guide | See guide |
| Honda | Japan (1948) | Honda Motor | Japan/Thailand |
| Interstate Batteries | Interstate Battery System, Texas (1952) | See guide | Privately owned, Dallas, Texas |
| Jackery | See guide | See guide | See guide |
| JuiceBox | eMotorWerks (US) | See guide | See guide |
| Optima | Gates Rubber Company, Denver, Colorado (1972) | See guide | A division of Clarios |
| Oukitel | Rugged phones | See guide | See guide |
| Panasonic Evervolt | See guide | Panasonic | See guide |
| Predator | USA retail (1977) | Harbor Freight | China |
| Rayovac | French Battery Company, Madison, Wisconsin (1906) | See guide | An Energizer brand (since 2019) |
| Savant | USA (Hyannis MA) | Private | See guide |
| SolarEdge | Israel (Herzliya) | See guide | See guide |
| Sonnen | Germany (Bavaria) | Shell | See guide |
| Tesla Powerwall | See guide | See guide | See guide |
| VARTA | Büsche & Müller, Hagen (Westphalia) (1887/1888) | See guide | VARTA Consumer Batteries, Ellwangen (independent from October 2026) |
| Wallbox | Spain (Barcelona) | See guide | See guide |
| Westinghouse | name 1886 | Licensed (MWE) | China/Vietnam |
| Zendure | See guide | See guide | See guide |
Frequently asked questions
Is Westinghouse still making generators?
The Westinghouse name on generators is an 1886 trademark licensed to a separate maker, with production in China and Vietnam, according to our guide — not the original electric company.
Who owns Goal Zero?
BioLite, according to our guide.
Part of our Technology & Electronics brand guidelines. See also all collections.